Nvidia Just Released a New Card: Titan Xp -- Full 3840 Cuda Cores Chip for $1200 --Yes for Real!

[Carfax83]

Whats worse the buying crowd has just kept up with this nonsense and started buying and reselling GPUs for periods as short as 4-6 months. This is a trend which I want to see broken.

Why is this such a bad thing? The people that can afford to front the initial cost of these products get tired of them and want something new. So they sell their GPUs at a significantly lower cost than what they paid for it, and thus someone with less money that couldn't afford these high end luxury products brand new, can now own them and enjoy them as well. It's a win win situation.

I take exceptional care of my hardware. When I sell my Zotac Amp Extreme 1080 and 980 Ti, whoever buys them from me is getting mint condition cards with all the original accessories at a much lower price than what they originally sold for.

Hopefully we see a return to competition from AMD in future generations which prohibits such ridiculous pricing but I don't like the concept of either company pushing prices higher and higher. If sometime in the future AMD is in Nvidia's position and does the same I would say the same. But still I think the consumer has a big role in allowing such ridiculous pricing and marketing strategies to prosper.

The way I see it, the main culprit is AMD. NVidia is an exceptionally strong and innovative company. Without equal opposition, they will do whatever they want and command absurd prices for their products because there is a DEMAND for it. 4K and HDR will increase this demand even more in the future, so it ain't going to be going away any time soon.

 

[96Firebird]

Don't feel the need to defend your purchase... Let the trolls be trolls.

 

[tential]

Don't confuse your opinion for objective truth.

Some people just want the best gaming experience money can buy. Nothing cultish about wanting the best.

Unless of course you think anybody who buys nice stuff is a brain-dead cult member? Let's just say there's stuff out there that's way more expensive than a $1200 graphics card, some of it good (like nice cars, jewelry, houses, etc.) and some of it not so good like a smoking/drinking habit.

This is the problem. Instead of you guys being able to realize that there is a middle ground, it's "Nvidia owners are ALL cult followers" or "You're calling all people who buy Nvidia Braindead!".
Why don't you guys just be realistic.
Nvidia has a strong brand that has a STRONG following.
This is a FACT. You can complain that people call it cultish, it's irrelevant the complaint the fact still stands that Nvidia has a STRONG following that would buying the GPU on brand alone.
So what? Who cares... there are people who also want the best.

Trying to ignore Nvidia's strong brand by crying about an insinuated accusation of "You called all people who buy nice things a brain dead cult member" is in itself a brain dead comment. Lets do better please.

 

[raghu78]

Why is this such a bad thing? The people that can afford to front the initial cost of these products get tired of them and want something new.

This mindset of getting tired of something and wanting new has now reached ridiculous levels. Previously these companies were able to sell full fledged GPUs or very close to full fledged GPUs at the launch of a new generation like the 8800 GTX, GTX 280, GTX 285, GTX 480, GTX 580. But with HD 7970 and GTX 680 and manufacturing yield challenges on new nodes like 28nm both vendors pushed to sell smaller GPUs at launch of a new architecture. But the prices are what was previously charged of the big GPUs. Then during the middle of the generation there is the actual big GPU and the previously sold flagship at architecture launch (which is a mid-range GPU) now falls to its rightful place in the pricing stack. Still pricing has crept up even then because of poor competition from AMD (GTX 770 - 330 , GTX 980 - USD 500.

I think the 7nm node will be the first node where even this strategy might not work as yield could become difficult even for 300-350 sq mm dies at launch of a new architecture. I think multi die approach will be the solution as AMD already seem to be developing such a scalable approach with Navi. Intel too has confirmed multi die with EMIB for server at 10nm++ and 7nm. Nvidia will soon realize and concede that 500 - 600 sq mm GPUs are dead. Once such an approach is followed the actual flagship GPUs with max die count can launch first as they used to or atleast the entire stack can launch at roughly the same time. Then too the presence of strong competition is necessary to avoid one company dictating pricing but the manufacturing related yield complexities will not hinder powerful GPUs launching at the start of a new generation.

 

[raghu78]

Don't feel the need to defend your purchase... Let the trolls be trolls.

The fact that these so called enthusiast buyers seem to be spending more time on these forums defending their purchase and looking at how to defend Nvidia rather than play games with their latest GPU is a dead giveaway that this trend of buying a GPU at whatever price has now reached a cult following status.

 

[Carfax83]

NVIDIA Volta 600 USD matches (closely) GeForce GTX 1080 Ti (700 USD)? Pretty poor improvement.

I guess if you go by previous small flagship releases, then full GV104 should be roughly 30% faster than the Titan XP, or about 15 to 20% faster than the Titan XP.

 

[raghu78]

I guess if you go by previous small flagship releases, then full GV104 should be roughly 30% faster than the Titan XP, or about 15 to 20% faster than the Titan XP.

I would expect something similar to GM104. the cut down GV104 should match the full GP102. the full GV104 should probably end up 10% faster. And the same cycle of milking will repeat.

 

[master_shake_]

welp i think the writings on the wall for the AMD graphics division.

not once has AMD beat a titan card and now they have 2 to deal with.

might as well sell ATi off.

 

[Carfax83]

Don't feel the need to defend your purchase... Let the trolls be trolls.

Not defending my purchase. I will buy what I want and everyone else can be damned!

But it amazes me every single time these discussions pop up, and it's always the same players, myself included. I find it odd that certain people can't seem to grasp the fact just like with everything else in life, there are those that want the best and are willing to pay for it. Even if the best is only realistically slightly better than a previous version or a competing product.

Enthusiasts primarily care about performance, and not price, which is what makes them enthusiasts. Thus debating with an enthusiast about price/performance is a waste of time. I don't know if the Titan Xp is worth $1200. But I do know it will be able to run 4K games at a speed that no other single GPU card will be able to muster within the next year or so. That alone makes it special. I will find out in a few days I suppose

Titan Xp has over 100GB/s more bandwidth than the Quadro P6000. Could this be the 4K card we've all been waiting for?

 

[tamz_msc]

I just watched the JayzTwoCents video. ROFL@NVIDIA marketing telling him that it's a 'Deep Learning' card and not a gaming card.

 

[ZGR]

It seems odd Nvidia is releasing these flagships so closely together. I have a feeling we will see a final revision of a Titan Xp with HBM2 later on. I bet Nvidia is building up their stock as we complain.

I can see it now: Vega HBM2 vs Titan X HBM2. I think we all know the winner

a few months later, $450 Volta will beat Titan and we can quadruple-quintuple dip into the generation again. We will have 4k120hz displays soon so our GPU's will need a lot more grunt

Nvidia is a MACHINE!

I agree and disagree about Nvidia being a monopoly. They are not a monopoly on desktop and console. They are nearly a monolopy in the laptop market, however. That can be blamed on Intel's superior performance per watt, their oem relationships, AMD's poor GPU switching support, as well as Nvidia's superior performance per watt. It's all an unfortunate situation.

 

[tential]

It seems odd Nvidia is releasing these flagships so closely together. I have a feeling we will see a final revision of a Titan Xp with HBM2 later on. I bet Nvidia is building up their stock as we complain.

I can see it now: Vega HBM2 vs Titan X HBM2. I think we all know the winner

a few months later, $450 Volta will beat Titan and we can quadruple-quintuple dip into the generation again. We will have 4k120hz displays soon so our GPU's will need a lot more grunt

Nvidia is a MACHINE!

I agree and disagree about Nvidia being a monopoly. They are not a monopoly on desktop and console. They are nearly a monolopy in the laptop market, however. That can be blamed on Intel's superior performance per watt, their oem relationships, AMD's poor GPU switching support, as well as Nvidia's superior performance per watt. It's all an unfortunate situation.

I'm going to regret not buying Nvidia stock AGAIN at this point.

 

[Bacon1]

But I do know it will be able to run 4K games at a speed that no other single GPU card will be able to muster within the next year or so.

So you don't expect to see volta for over a year?

 

[SimianR]

I actually agree with Jays2cents on this one, not only is the naming, marketing, etc confusing with this launch, but on top of that the Titan XP owners have to deal with the fact that the Ti launches with equal or greater performance than their $1200 card, but now they launch the "real" fully unlocked version of the card they "thought" they were buying in the first place. I don't know, maybe a lot of the drama could be avoided if they just changed the name altogether, or if they had launched with this GPU to begin with.

 

[mohit9206]

Would this be a good upgrade from my GT 730 1gb gddr5 ? I need honest opinions /s

 

[moonbogg]

So much for "Ultimate Geforce" being the 1080ti. Ah well.

Also, holy crap, for $200 more you can have two 1080ti's, LOL. OMG LOL. The only reason on earth to buy a new TitanX is if you are buying two of them. If not, get two 1080ti's. Might as well.

 

[ZGR]

So much for "Ultimate Geforce" being the 1080ti. Ah well.

Also, holy crap, for $200 more you can have two 1080ti's, LOL. OMG LOL. The only reason on earth to buy a new TitanX is if you are buying two of them. If not, get two 1080ti's. Might as well.

Which makes the 1080 ti seem like fantastic value. Nvidia hit a home run yet again.

 

[beginner99]

Question for optimistic you: if this is a sign of competitive Vega, why in the world is it priced at $1200?

To milk it before they have to half the price.

 

[stormkroe]

Moore's Law is a monster hydra that keeps growing. I doubt many here understand how hard it is to walk the fine line needed to maximize returns off a given architecture, extending many years into the future of a fluid market. Nvidia (and AMD) give respectable performance increases quite frequently, accompanied by price increases that have been shown in other threads to not be the runaways that some like to proclaim. The modular design of modern GPUs make this more possible than it would have been if the market had stayed 'big-chip', and thus the hydra is beaten back a bit. Like it or not, this is how WE get what we want. Sure, Nvidia could have skipped cards A and B to deliver card C (though node maturity issues make this statement mostly uninformed ranting), but you could also pay 30% more federal income tax if you wanted. When the market demands change, change will come. Until then, if Intel relaunches a 64-bit 386 at 12Ghz for $199 that blows away i7s, would you not buy it because of what it is regardless of results?
Lots of immature ranting here (as well as fanboy name calling). No one makes anyone buy gpus.

 

[moonbogg]

I complain about prices and obsolescence often enough, but that's the other side of the two edged sword. I love my tech and I love it when new stuff comes out. The real sad story would be if there was no NVidia. We'd be stuck with crap GPU performance for years and years. No one else can deliver the goods, so at least they do it.

 

[Carfax83]

I complain about prices and obsolescence often enough, but that's the other side of the two edged sword. I love my tech and I love it when new stuff comes out. The real sad story would be if there was no NVidia. We'd be stuck with crap GPU performance for years and years. No one else can deliver the goods, so at least they do it.

Exactly. People like to crap on NVidia because they are successful at what they do and as such have dominated the marketplace. But the reason why they are so successful is because they constantly manage to deliver, and their execution is usually on point. AMD in many ways is the exact opposite of that.

 

[SimianR]

Exactly. People like to crap on NVidia because they are successful at what they do and as such have dominated the marketplace. But the reason why they are so successful is because they constantly manage to deliver, and their execution is usually on point. AMD in many ways is the exact opposite of that.

I don't think the criticism is "just" because they are successful. I think it's fine to acknowledge that they make good products but also criticize practices which really aren't good for the consumer or their loyal customers.

 

[Dribble]

Sorry but those comparisons are totally illogical. The depreciation of a high technology PC product is so bad and so rapid that it cannot be compared to buying a house or gold. In fact in most cases or atleast many parts of the world these actually increase in value as time goes by. Even cars don't depreciate as rapidly as PC tech.

Think you need to take off your "good value" hat for a minute and think. Some people just have lots of money, and they don't need to buy the best value, or stuff that will last for ever. If they fancy something they get it. How many people buy iphone's when they could get a Chinese phone for 1/4 of the price with 90% of the functionality?

This is the people Nvidia sells titan too - there are a lot of pretty well off PC gaming enthusiasts, who have $1000's in disposable income. They can and will buy the halo PC gaming products such as these. There is nothing wrong with that, and if you have a problem with that where does it stop? The 1080, 1070, hell even 1050? I have friends who game just fine on machines you wouldn't go near, they don't see the need to even spend $120, let alone $1200 on a gpu.

Just accept that gpu's like every luxury market has plenty of divisions, and the ability to sell to the top end is just good business sense. If Carfax wants to spend lots of $$$ then he can enjoy his purchase, meanwhile he's doing me a service keeping Nvidia in the discrete gpu market and making sure they continue to invest in my hobby, which is PC gaming.

 

[Valantar]

Nvidia seems to be on a "piss off all of our high-end customers" roll... I mean, come on.

-Mid 2016: launches GTX 1080 @ $699 and Titan X(p) @$1200. People complain of high prices, but they are what they are, and sell well.
-Early 2017: launches GTX 1080Ti (~equal to TX(p)) @$699, drops 1080 to $499. With no warning and no preceding price drop, meaning that people paid what is suddenly Ti prices or higher for regular 1080s up until the 1080Ti launch date.
-Slightly less early 2017: launches the Titan Xp (not X(p)), also @$1200. Again, no warning, no preceding price drop. Again, people paying full price for the preceding card up until launch day. Probably not many people buying TX(p)s after the 1080Ti launched, but what about people who bought them a month or two ago?

One thing is running up prices due to no competition, another is replacing your products with higher performing follow-ups at the same price point with zero warning and no preceding price drops. That equates to pretty explicitly f*cking over people who recently gave you $1200 to get the best possible GPU. They're essentially saying this: "So you bought a TX(p) two weeks ago from a retailer that doesn't accept open-box returns? Sucks to be you." Which, incidentally is exactly what they said to people a month ago with the launch of the 1080Ti...

 

[mohit9206]

People who usually buy these $1200 cards only do so to brag about it and don't actually care abt gaming performance. If they did care about performance, they would just get the 1080Ti.
Buying cards just to show off and at the same time empowering nvidia to release more such titan cards in the future.