If AMD is in the business of going bankrupt, well thats a good plan for that....
You are suggesting that AMD will launch the competitor to GP104, which launch in June, in 2017 (according to AMDs own roadmap).
Are you not aware how much potential they would lose by letting Nvidia have almost all the cake for 6 months + ?
No, what will happen is that GP104 will be a small upgrade from GM200, so that GTX 1080 will beat GTX 980Ti by 20% ish.
AMD will follow with Polaris 10 which will also be 20% ish faster than GTX 980Ti.
You dont have to go longer back than look at 7870 and 6970 to see similarities.
If Polaris 10 can beat 980Ti by 20%, but it only has 2304-2560 shaders, that would be the most revolutionary architecture from AMD in years. Sounds like fairy tales. Even a 35% increase in IPC coupled with a 30% increase in GPU clocks is not enough for such a low shader chip to beat 980Ti by 20%. Also, AMD disclosed Polaris 11 against 950; so clearly a budget offering with a sub-140mm2 die size. After that, they have hinted at bringing minimum VR spec to the masses. That means Polaris 11 is clearly not a 970/290 replacement. That brings us back to Polaris 10. When I think of the masses and where R9 390 sits @ $300 US market price and lower, there is no way I am going to believe that Polaris 10 is going to be = 980Ti+20% at $300 and lower (the mass market).
The way I am reading the rumors is that Polaris 10 and GP104 are not competitors. 1070/1080 are 970/980 replacements --> $330-550 market segment. By definition Polaris bringing 970/290/290X minimum spec to the masses is a completely different market for next gen than where 1070/1080 will be. That's my take on it. That's why I insist that AMD has no plan for most of 2016 to counter 1070/1080 other than lower prices on Nano/Fury/Fury X.
Those Fiji chips are going to be a year old soon and AMD already dropped the Nano from $649 to $499:
http://www.anandtech.com/show/9938/amd-cuts-price-of-radeon-r9-nano-to-499
Market prices for the Nano are $459-479. AMD will need to drop them even more once 1070 comes out. With 28nm and 1 year older HBM1 tech, Nano/Fury @ $399 and Fury X @ $499 is what AMD could do. However, I think it's not going to be enough of a price drop. This is why AMD is keeping prices on 390/390X/Fury/Fury X close to MSRP -- maximize profits while they can since once GP104 comes out, the party is over until Vega 11. AMD also probably has no resources* to launch Vega + Polaris so they chose <$300 market over $300+ market. From a market share point of view, it makes perfect sense. For enthusiasts, ya GP104 is going to be the way to go for most of 2016. That's my prediction for now. AMD's recent track record of 290/290X and Fury/Fury X suggest it needs more time to pump out more complex chips. Roadmap for Vega suggests this isn't changing any time soon.
*Another possibility is AMD is taking a massive risk of launching higher end part later than GP104, but going for Gold long term. If GP104 has GDDR5X, Vega is likely HBM2. That means AMD may give up the first 6 months of $350-$550 market segments but then go for the win over the next 1.5 years of that generation. Having said that, it's possible the Polaris 10 leaks we are seeing are for a cut-down part. If Polaris 10 beats Fury X, I just don't see how a 232mm2 2304 shader 256-bit GCN chip can do it. Sounds unreal. It would also mean automatic discontinuation of the Nano/Fury/Fury X lines. We heard a rumor of 980Ti and 390/390X being discontinued but none related to Fiji. Just connecting the dots. Moreso, AMD just paper launched $1500 Radeon Pro Duo. If Polaris 10 > Fury X, and uses less power, why in the world would AMD not launch a dual chip air cooled Polaris Pro Duo in June/July? Instead they went through all of this trouble of complex water cooling. THAT tells me straight up that Polaris 10 is slower than Fury X and it is not a competitor to Pascal GP104.
Bringing this back to GP104. If this is how AMD will play the game in 2016, NV could return to a 3-tier mid-range 660Ti/670/680 line from the same GDDR5X GP104 die.
Btw, I really don't want such a market scenario in 2016; yet Raja's continued emphasis on AMD having just 2 distinct Polaris chips for most of 2016 leads me to conclude the above. NV having AMD's roadmap with Vega way out means as consumers, we are probably screwed. It pretty much means NV can once again raise prices of the mid-range x04 series. Alternatively, if NV puts 1070 @ $330 and it ~ 980Ti's, I have no clue what AMD is going to do.