NVIDIA Pascal Thread

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ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
I don't care how big the die is. I don't really care if it is labeled 'mid-range' 'high-end' or 'enthusiast'.

What I do care about is the performance and the price. Based on those, I select the GPU that I want, within the power requirements I have.

+1 :thumbsup:
 

Dribble

Platinum Member
Aug 9, 2005
2,076
611
136
Why? Because it affects market and me and many other people. If people won't stop buying that expensive GPU or any other computer parts just for gaming, it will lead us to the point where you will see high-end GPU for a price of used car. For example, back in 2008 I bought whole PC for something like a 1000$ and it was running everything on max settings (GTX 260 (cut GT200 chip!, not a mid-range chip), E8400, 4GB RAM) for like a 3 years except shitty GTA IV PC port. And now, only 8 years later, some people pay the same amount for the GPU only That's the thing that Russian said, till you won't stop buying that expensive cards, AMD/Nvidia won't stop raising prices.

That's not how it works. AMD/Nvidia will produce cards only if they can make sufficient money on them (i.e. the cards can be sold at sufficient profit maintain whatever margin the company needs). If the market refuses to pay the prices we don't get any cards because it's not worth it to make them.

Right now the market has said it wants an ultra high end ($600-$1000) cards so the companies produce one. If we refused to pay they won't lower the prices they will just not make the cards.
 
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SteveGrabowski

Diamond Member
Oct 20, 2014
7,121
5,998
136
I just can't imagine why Nvidia would price a 1070 at $500 unless the yields are really bad. I don't think people have the disposable income to be spending that kind of money, it's not like the American nor world economy is in good shape at all right now. I mean if they're having trouble producing GP104 chips then by all means sell the cut down ones at $500 since they wouldn't be able to fill a mass market demand then anyways, but otherwise they're pricing people out of the market. And no one is going to be excited about a $350 GTX 1060 that performs like a 980 when the 980 isn't much more powerful than the GTX 970 that was $330 almost two years before the Pascal launch. If that's their answer then I can't imagine how many people will just go on ebay to buy used 970s instead for $200-$250.
 

airfathaaaaa

Senior member
Feb 12, 2016
692
12
81
I just can't imagine why Nvidia would price a 1070 at $500 unless the yields are really bad. I don't think people have the disposable income to be spending that kind of money, it's not like the American nor world economy is in good shape at all right now. I mean if they're having trouble producing GP104 chips then by all means sell the cut down ones at $500 since they wouldn't be able to fill a mass market demand then anyways, but otherwise they're pricing people out of the market. And no one is going to be excited about a $350 GTX 1060 that performs like a 980 when the 980 isn't much more powerful than the GTX 970 that was $330 almost two years before the Pascal launch. If that's their answer then I can't imagine how many people will just go on ebay to buy used 970s instead for $200-$250.
since when nvidia priced something with the yield in mind? the yields must be horrible terrible atrocious gruesome ghastly shocking severe appalling dire disastrous in order for them to actually price them like that even if amd surpass them at 3 light years on perf BUT the 1070 will be lets say 50-60% faster than 970 they will price it like that they always did that
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
If we play the devils game. AMD most like makes a loss on its graphics cards. They can however reuse the technology in consoles for example.

If we just for the sake of it say that Nvidia sells 50 million GPUs a year. Their entire profit is equal to around 12$ per GPU in average.

Its not about greed, its about basic economics. And some people seems to suffer from an entitlement issue.
 

USER8000

Golden Member
Jun 23, 2012
1,542
780
136
Why? Because it affects market and me and many other people. If people won't stop buying that expensive GPU or any other computer parts just for gaming, it will lead us to the point where you will see high-end GPU for a price of used car. For example, back in 2008 I bought whole PC for something like a 1000$ and it was running everything on max settings (GTX 260 (cut GT200 chip!, not a mid-range chip), E8400, 4GB RAM) for like a 3 years except shitty GTA IV PC port. And now, only 8 years later, some people pay the same amount for the GPU only That's the thing that Russian said, till you won't stop buying that expensive cards, AMD/Nvidia won't stop raising prices.

edit

That's hilarious. People here said that the rumoured prices of Pascal GPUs are ridiculous but still, at the end of the day, they are eager to buy them. I don't get it.

Agreed. Consumers have the greatest control over how much companies can charge - if they are willing to overpay for cheaper to make products,then they will make sure they charge as much as the market can bare.

If consumers don't pay the higher prices,the companies will be forced to cut prices.

Businesses are not the friends of consumers - both AMD and Nvidia are nobodies friends,and people paying excessive amounts for small chips,only serve to increase the bonuses of the respective CEOs who can then buy a nice new 911 instead of a cheaper Cayman!

The moment people start making excuses that they want to pay MORE for any companies products instead of expecting them to be cheaper,then that is when marketing has done its job,and research has shown what happens:

http://www.bbc.co.uk/news/business-13416598

If people really want to throw their money away,then maybe they should donate it to their relevant governments - many of the countries in Europe and indeed the US have trillions of dollars of debt. Better that money helps reduce it quicker!

Heck,even over-repayments on your mortgage,credit cards or educational loans. That will save you more money than demanding your graphics cards cost more.
 
Last edited:

IEC

Elite Member
Super Moderator
Jun 10, 2004
14,362
5,028
136
If we play the devils game. AMD most like makes a loss on its graphics cards. They can however reuse the technology in consoles for example.

If we just for the sake of it say that Nvidia sells 50 million GPUs a year. Their entire profit is equal to around 12$ per GPU in average.

Its not about greed, its about basic economics. And some people seems to suffer from an entitlement issue.

They are making bank on the margins for 970, 980, and 980 Ti. Likely will continue to make record margins on Pascal cards as well. 28nm process technology is mature and it's highly unlikely that a chip of a similar die size from nVidia would cost $$$ more than a chip of similar die size from AMD - the pricing difference is entirely due to marketing, mindshare, and, most importantly what nV views as desirable margins.

See recent quarterly report:
http://nvidianews.nvidia.com/news/n...esults-for-the-fourth-quarter-and-fiscal-2016

56.5% (!) gross margins. More than ever. I'd say they've increased their margins on 970/980/980Ti more than previous generations, because people are willing to buy them at the prices they ask.

And that's the issue that people on this forum are annoyed with - that pricing has effectively gone up a tier without the commensurate performance increase, and that it is likely to be the new normal with Pascal and the new FinFET cards.

But hey, peasants gotta pay for the node change, right? /s
 

sontin

Diamond Member
Sep 12, 2011
3,273
149
106
Prices has gone up? It was nVidia who priced AMD down:
GTX670 for $399 and the GTX970 for $329.

People always forget that AMD was the company who decided to increase the overall prices of their product with the 28nm generation.
 

USER8000

Golden Member
Jun 23, 2012
1,542
780
136
Prices has gone up? It was nVidia who priced AMD down:
GTX670 for $399 and the GTX970 for $329.

People always forget that AMD was the company who decided to increase the overall prices of their product with the 28nm generation.

Yet,conversely Nvidia maintained high prices throughout the 40NM generation,and in many markets never even dropped the price of the GTX580,when you had a faster HD7970 at the same price with double the VRAM and multi-monitor capabilities out of the box. The GTX580 MDT and GTX580 3GB were stupidly priced in the UK. They then decided with Titan to make another tier of graphics card prices,the last of which was the 8800 Ultra. Then we had the Titan Black,then the Titan Z which made the overpriced R9 295X2 look the bargain of the century and then the Titan X,which was enough to make a £500 to £600 GTX980TI look a bargain.

Then OFC we had the R9 290 series which made GTX780 prices drop nearly £100 in the matter of a few weeks.

Swings and roundabouts.
 
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Genx87

Lifer
Apr 8, 2002
41,095
513
126
They are making bank on the margins for 970, 980, and 980 Ti. Likely will continue to make record margins on Pascal cards as well. 28nm process technology is mature and it's highly unlikely that a chip of a similar die size from nVidia would cost $$$ more than a chip of similar die size from AMD - the pricing difference is entirely due to marketing, mindshare, and, most importantly what nV views as desirable margins.

See recent quarterly report:
http://nvidianews.nvidia.com/news/n...esults-for-the-fourth-quarter-and-fiscal-2016

56.5% (!) gross margins. More than ever. I'd say they've increased their margins on 970/980/980Ti more than previous generations, because people are willing to buy them at the prices they ask.

And that's the issue that people on this forum are annoyed with - that pricing has effectively gone up a tier without the commensurate performance increase, and that it is likely to be the new normal with Pascal and the new FinFET cards.

But hey, peasants gotta pay for the node change, right? /s

Nobody is forced to buy a product. So no, peasants dont have to pay for anything.
 

IEC

Elite Member
Super Moderator
Jun 10, 2004
14,362
5,028
136
Prices has gone up? It was nVidia who priced AMD down:
GTX670 for $399 and the GTX970 for $329.

People always forget that AMD was the company who decided to increase the overall prices of their product with the 28nm generation.

Regardless of who started what first, and who has done what most recently, the point still stands:

Welcome to the new normal. The only way the new pricing regime will change is if a lack of purchases at the asking price occurs.

Apparently some folks need a reminder: Neither company is your friend, both are out to make a profit (though one is better at that than the other), and blind brand devotion (or hate) is decidedly juvenile and has no place in a technically minded forum.
 

Genx87

Lifer
Apr 8, 2002
41,095
513
126
Agreed. Consumers have the greatest control over how much companies can charge - if they are willing to overpay for cheaper to make products,then they will make sure they charge as much as the market can bare.

If consumers don't pay the higher prices,the companies will be forced to cut prices.

Businesses are not the friends of consumers - both AMD and Nvidia are nobodies friends,and people paying excessive amounts for small chips,only serve to increase the bonuses of the respective CEOs who can then buy a nice new 911 instead of a cheaper Cayman!

The moment people start making excuses that they want to pay MORE for any companies products instead of expecting them to be cheaper,then that is when marketing has done its job,and research has shown what happens:

http://www.bbc.co.uk/news/business-13416598

If people really want to throw their money away,then maybe they should donate it to their relevant governments - many of the countries in Europe and indeed the US have trillions of dollars of debt. Better that money helps reduce it quicker!

Heck,even over-repayments on your mortgage,credit cards or educational loans. That will save you more money than demanding your graphics cards cost more.

We receive far more utility out of the money spent on AMD and Nvidia products than we would if we donated that money to a govt to buy a fraction of a bomb to drop on somebody in a 3rd world country.
 

maddie

Diamond Member
Jul 18, 2010
4,787
4,771
136
They are making bank on the margins for 970, 980, and 980 Ti. Likely will continue to make record margins on Pascal cards as well. 28nm process technology is mature and it's highly unlikely that a chip of a similar die size from nVidia would cost $$$ more than a chip of similar die size from AMD - the pricing difference is entirely due to marketing, mindshare, and, most importantly what nV views as desirable margins.

See recent quarterly report:
http://nvidianews.nvidia.com/news/n...esults-for-the-fourth-quarter-and-fiscal-2016

56.5% (!) gross margins. More than ever. I'd say they've increased their margins on 970/980/980Ti more than previous generations, because people are willing to buy them at the prices they ask.

And that's the issue that people on this forum are annoyed with - that pricing has effectively gone up a tier without the commensurate performance increase, and that it is likely to be the new normal with Pascal and the new FinFET cards.

But hey, peasants gotta pay for the node change, right? /s
I have a suspicion that the recent pricing strategy is about to be overturned.

Remember, both companies are constrained by the other in pricing power. Yes, Nvidia can charge more for an equivalent performing card, but they do not have carte blanch.
 

SteveGrabowski

Diamond Member
Oct 20, 2014
7,121
5,998
136
If we play the devils game. AMD most like makes a loss on its graphics cards. They can however reuse the technology in consoles for example.

If we just for the sake of it say that Nvidia sells 50 million GPUs a year. Their entire profit is equal to around 12$ per GPU in average.

Its not about greed, its about basic economics. And some people seems to suffer from an entitlement issue.

I don't think it's that at all, no one is telling Nvidia to take a loss. But if they're not truly making more profit by moving their chips to higher price points that's scary to think we're hitting a wall of stagnation like with cpus. I always figured gpus had much more room for growth since the tasks they perform are more easily parallelized than is consumer software run on consumer cpus.
 

USER8000

Golden Member
Jun 23, 2012
1,542
780
136
We receive far more utility out of the money spent on AMD and Nvidia products than we would if we donated that money to a govt to buy a fraction of a bomb to drop on somebody in a 3rd world country.

At least that fraction of a bomb would most likely be built in a weapons factory somewhere in your country!

There is far more utility in using money saved,to overpay your mortgage,educational loan or a credit card(if you use one) or even to dabble in stocks and shares.

Not interested in enabling Jen-Hsun Huang or Lisa Su to buy another shiney car or an expensive leather jacket.

You could always buy them one if you admire them enough!
 
Last edited:

IEC

Elite Member
Super Moderator
Jun 10, 2004
14,362
5,028
136
I have a suspicion that the recent pricing strategy is about to be overturned.

Remember, both companies are constrained by the other in pricing power. Yes, Nvidia can charge more for an equivalent performing card, but they do not have carte blanch.

Perhaps Pascal will surprise me by launching at very affordable prices (whether due to competition from AMD or as a result of better than expected yields), but I'm not going to hold my breath for affordable nV GPUs made on the leading edge of a new node.
 

USER8000

Golden Member
Jun 23, 2012
1,542
780
136
Nobody is forced to buy a product. So no, peasants dont have to pay for anything.

BAHAHAHA! E-PENIS is so FUNNY.

Console gamers=peasants
Gamers=peasants
Enthusiasts and gamers who don't want to pay over the odds for a mass produced piece of electronics which will be out of date in 10 seconds=peasants
E-PENIS WIELDERS = MASTER RACE who always complain all games are console ports and poorly coded

Do you honestly think if you went into a bar and said you were wielding DUAL GTX1080 or Vega10 cards,all the girls(or guys) would collapse at the sight of your massive E-PENIS??
 
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ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
They are making bank on the margins for 970, 980, and 980 Ti. Likely will continue to make record margins on Pascal cards as well. 28nm process technology is mature and it's highly unlikely that a chip of a similar die size from nVidia would cost $$$ more than a chip of similar die size from AMD - the pricing difference is entirely due to marketing, mindshare, and, most importantly what nV views as desirable margins.

See recent quarterly report:
http://nvidianews.nvidia.com/news/n...esults-for-the-fourth-quarter-and-fiscal-2016

56.5% (!) gross margins. More than ever. I'd say they've increased their margins on 970/980/980Ti more than previous generations, because people are willing to buy them at the prices they ask.

And that's the issue that people on this forum are annoyed with - that pricing has effectively gone up a tier without the commensurate performance increase, and that it is likely to be the new normal with Pascal and the new FinFET cards.

But hey, peasants gotta pay for the node change, right? /s

And what does these margins pay for? Pascal is said to cost 2-3B$ in R&D. That's what margins among others pay for.
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
145
106
I don't think it's that at all, no one is telling Nvidia to take a loss. But if they're not truly making more profit by moving their chips to higher price points that's scary to think we're hitting a wall of stagnation like with cpus. I always figured gpus had much more room for growth since the tasks they perform are more easily parallelized than is consumer software run on consumer cpus.

We have pretty much hit the wall. R&D goes up, design cost goes up, transistor cost is stable at best for fabless, but going up. Volume is decreasing.

Even smartphones is a shrinking market now. There is only servers left as growth. And that can turn any time now.
 

Genx87

Lifer
Apr 8, 2002
41,095
513
126
BAHAHAHA! E-PENIS is so FUNNY.

Console gamers=peasants
Gamers=peasants
Enthusiasts and gamers who don't want to pay over the odds for a mass produced piece of electronics which will be out of date in 10 seconds=peasants
E-PENIS WIELDERS = MASTER RACE who always complain all games are console ports and poorly coded

Do you honestly think if you went into a bar and said you were wielding DUAL GTX1080 or Vega10 cards,all the girls(or guys) would collapse at the sight of your massive E-PENIS??

What are you babbling about? Go look at what I was responding to and get back to us.
 

Genx87

Lifer
Apr 8, 2002
41,095
513
126
At least that fraction of a bomb would most likely be built in a weapons factory somewhere in your country!

There is far more utility in using money saved,to overpay your mortgage,educational loan or a credit card(if you use one) or even to dabble in stocks and shares.

Not interested in enabling Jen-Hsun Huang or Lisa Su to buy another shiney car or an expensive leather jacket.

You could always buy them one if you admire them enough!

Ok, then dont buy a graphics card.
 

maddie

Diamond Member
Jul 18, 2010
4,787
4,771
136
And what does these margins pay for? Pascal is said to cost 2-3B$ in R&D. That's what margins among others pay for.
Can you support this statement?

Unfortunately, based on your record, very few here have faith in anything you post without references.
 

USER8000

Golden Member
Jun 23, 2012
1,542
780
136
Ok, then dont buy a graphics card.

Or better still if you are that desperate for E-PEEN purposes to pay beyond the odds for something so your favourite company CEO can buy another Porsche,how about the rest of us act like good consumers and make sure companies like Nvidia or AMD don't plonk out cards which are priced beyond the odds,and then you and the like minded people can donate 1000s of dollars,Euro or Pounds to AMD or Nvidia,so you can feel validated you bought something expensive and overpriced.

Everybody is happy.



OFC,then don't complain when games companies target the mass market "console peasant" crowd and your £4000 graphics card hits a cinematic locked 30FPS.
 
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