NVIDIA Pascal Thread

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swilli89

Golden Member
Mar 23, 2010
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It would not shock me if AMD also ups their prices this time around. After the increase with Fiji cards, who knows what will happen.

Wouldn't surprise me either. With the growth of the high end discrete market they can either A. Maintain their market share and increase their margins and revenue, or B. Grow their market share while maintaining margins and still increasing revenue. I think if I was guiding the ship I'd go for B, capture as much retail market share and mind share as possible, then on the second wave of 14nm cards start to match nvidia's pricing.
 
Mar 10, 2006
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It would not shock me if AMD also ups their prices this time around. After the increase with Fiji cards, who knows what will happen.

If AMD has a winner on their hands w/ Polaris, they'd better darn well charge what they're worth. I would gladly pay top dollar for an AMD GPU if it gives me top dollar performance, and I am sure a lot of other enthusiasts would too.
 

Timmah!

Golden Member
Jul 24, 2010
1,463
729
136
Gtx980 is almost 2 years old crap.Why they need charge 350USD for 16nm GPU with same performance?
That gpu can be around 200mm2 big at 16nm to match GTX980.
Btw x60 GPU always cost 250USD max.

Same reason why the charge the same amount (in EUROs over here) for GTX970 now.
 

dark zero

Platinum Member
Jun 2, 2015
2,655
138
106
AMD better to have tons of 14 NM cards on their hands... Because tons of people will switch to them... NVIDIA seems that is the one who will lose some market now.
Hopefully, both will have a MASSIVE advantage against Intel HD solution.
 

Fallen Kell

Diamond Member
Oct 9, 1999
6,063
437
126
AMD better to have tons of 14 NM cards on their hands... Because tons of people will switch to them... NVIDIA seems that is the one who will lose some market now.
Hopefully, both will have a MASSIVE advantage against Intel HD solution.

I don't see Nvidia losing any market share unless AMD has a better performing GPU than Nvidia once all the chips fall. If my guess is wrong in my last post and Nvidia does hold off on the GP100 for consumer cards (even though they are the first chips they are making) until Q1'17, there will be quite a few hold outs that will wait and see which is the better card (look at the recent 980ti/Fury releases for a recent example of plenty of hold outs until both cards were out where in Q2'15 the market sales of cards dropped to the lowest level in 10 years, and in Q3 the sales rebounded 9%... basically most people waited to purchase a card even though they could have gotten a 980ti in Q2'15, they waited to see what the Fury was going to do performance wise, and then bought their cards in Q3 instead).

But I don't see Nvidia sitting on their high end card (for which they are already making the GPU for use in HPC/enterprise cards) if AMD has a card that can significantly outperform whatever Nvidia's top consumer card on the market at that time. Nvidia's game is to maximize profits on their entire product line, which means only releasing something when there is a compelling MARKET reason to release it (in other words a competing product is on the market or extremely close to being on the market, or declining sales on existing products due to product stagnation).

You may also be right that Nvidia may lose some market share, but their numbers can really only go down anyway:
 

Azix

Golden Member
Apr 18, 2014
1,438
67
91
If AMD has a winner on their hands w/ Polaris, they'd better darn well charge what they're worth. I would gladly pay top dollar for an AMD GPU if it gives me top dollar performance, and I am sure a lot of other enthusiasts would too.

its a double edged sword pricing. I would say price as high as possible (since I am not buying on first year) to make good profit.

But they could also cut into nvidia's sales by pricing lower. Some people might see the AMD prices, and wait for nvidia's entry while not realizing AMD will drop prices when nvidia releases.

If they are months ahead they have the flexibility to choose right. If they remain fastest option after nvidia launches, well...

They can also be refining their offerings to counter nvidia's later cards. Though not sure how much can be done in a few months.
 

raghu78

Diamond Member
Aug 23, 2012
4,093
1,475
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its a double edged sword pricing. I would say price as high as possible (since I am not buying on first year) to make good profit.

But they could also cut into nvidia's sales by pricing lower. Some people might see the AMD prices, and wait for nvidia's entry while not realizing AMD will drop prices when nvidia releases.

If they are months ahead they have the flexibility to choose right. If they remain fastest option after nvidia launches, well...

They can also be refining their offerings to counter nvidia's later cards. Though not sure how much can be done in a few months.

It all boils down to how much production wafer volume can AMD get from GF 14LPP and what its yields are for various die sizes. Since 14LPP is a relatively bleeding edge process AMD can only price low if they have the product volume to take market share.

Product Volume = No of wafers * Dies per wafer (which is determined by die size) * Yields

If wafer volume and yields are not sufficient to take significant market share then AMD might as well try to maximize profit and gross margins while selling out every GPU they manufacture.
 

AdamK47

Lifer
Oct 9, 1999
15,318
2,923
126
I care a great deal and at the same time couldn't care less. In fact, I could care more.
 

JDG1980

Golden Member
Jul 18, 2013
1,663
570
136

That's the wrong comparison. You're comparing GM206 with GK110, a chip two sizes bigger. Also, Kepler->Maxwell didn't involve a node shrink - frankly, it's a minor miracle that Nvidia managed to squeeze out the performance improvements they did.

Usually, the pattern is that a new-generation chip matches the performance of an old-generation chip one size bigger. For instance, GTX 680 (full GK104) beat GTX 580 (full GF110) by about 20%. GTX 660 (full GK106) beat GTX 560 Ti (full GF114) by roughly 22%.

The original claim was that "1060 should be around GTX980 performance.". GTX 980 (non-Ti) is the full GM204 chip. Assuming that by "1060" he means the full GP106 card, the rule of thumb listed above indicates that it should beat GTX 980 by about 20%. And a "6"-series Nvidia card hasn't traditionally started any higher than $249.
 

VirtualLarry

No Lifer
Aug 25, 2001
56,450
10,119
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So, is this why Newegg was blowing out those MSI GTX950 2GB GDDR5 OC cards for $119.99 a few days ago?

Anyways, I bought several. Did I get hosed, seeing as how Pascal is supposed to land in a few months? Would there have been a $120 Pascal model that would have been faster? At least the cards could be good for HTPC usage too, besides mid-range gaming, since they have HDMI 2.0 and HEVC Main10 support. I suppose I could always re-sell them if I'm not happy with them.
 

NTMBK

Lifer
Nov 14, 2011
10,269
5,134
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So, is this why Newegg was blowing out those MSI GTX950 2GB GDDR5 OC cards for $119.99 a few days ago?

Anyways, I bought several. Did I get hosed, seeing as how Pascal is supposed to land in a few months? Would there have been a $120 Pascal model that would have been faster? At least the cards could be good for HTPC usage too, besides mid-range gaming, since they have HDMI 2.0 and HEVC Main10 support. I suppose I could always re-sell them if I'm not happy with them.

Meh, at that price you can't really argue. I'm sure the new cards will be expensive for quite a long time- you're paying for the efficiency, they'll be focused on perf/W and not perf/$. Those 950s should keep your customers happy for a few years, until the prices drop on the next generation.
 

Aristotelian

Golden Member
Jan 30, 2010
1,246
11
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Could someone please help me (as someone looking to build an extreme rig this year based around Broadwell-E) understand Nvidia's chip naming?

So the 100 chip is the new Titan. I might be interested in buying two or three this year, but I read that this Titan version will have non-gaming relevant compute abilities (are those helpful for mining?)

Where in the product lineup sits the new version of the 980Ti? The gap between 980Ti and 980 means I'd be loathe to buy a few 980s.

Basically - I'm happy to spend money. I want to see the new version of the 980Ti go head to head with the new version of the Fury X, and buy a few of whatever is best. But it's not clear to me which card will be released when - did this scoop shed any light on specific models?
 

steve wilson

Senior member
Sep 18, 2004
839
0
76
That's the wrong comparison. You're comparing GM206 with GK110, a chip two sizes bigger. Also, Kepler->Maxwell didn't involve a node shrink - frankly, it's a minor miracle that Nvidia managed to squeeze out the performance improvements they did.

Usually, the pattern is that a new-generation chip matches the performance of an old-generation chip one size bigger. For instance, GTX 680 (full GK104) beat GTX 580 (full GF110) by about 20%. GTX 660 (full GK106) beat GTX 560 Ti (full GF114) by roughly 22%.

The original claim was that "1060 should be around GTX980 performance.". GTX 980 (non-Ti) is the full GM204 chip. Assuming that by "1060" he means the full GP106 card, the rule of thumb listed above indicates that it should beat GTX 980 by about 20%. And a "6"-series Nvidia card hasn't traditionally started any higher than $249.


Sorry about the wrong comparison my bad. Here is the correct one gtx780 vs a gtx960 http://www.anandtech.com/bench/product/1596?vs=1493

I would be extremely surprised if you get gtx 980 performance in a gtx1060 (or what ever the name will be) card.

Is there some way to put a reminder on this post for 6 months time?
 

Qwertilot

Golden Member
Nov 28, 2013
1,604
257
126
? The 960 didn't have a die shrink vs a 780 either though, and wasn't Maxwell's biggest jump in performance either.

This next gen stuff is getting ~2x perf/watt from the die shrink alone.


As for specific models, especially the big ones? No, no one knows Big models more likely to be later than earlier though.
 

steve wilson

Senior member
Sep 18, 2004
839
0
76
? The 960 didn't have a die shrink vs a 780 either though, and wasn't Maxwell's biggest jump in performance either.

This next gen stuff is getting ~2x perf/watt from the die shrink alone.


As for specific models, especially the big ones? No, no one knows Big models more likely to be later than earlier though.

I know it didn't and it's beside the point I'm making. I think people are expecting too much from Pascal and there is no way in hell that Nvidia are going to give you 980 performance from the 1060 part. Them days are gone.
 

Qwertilot

Golden Member
Nov 28, 2013
1,604
257
126
That depends somewhat on whether AMD show up full scale this time - there's fair reason to believe that they will. Last genuine chance to do so if nothing else.
 

GodisanAtheist

Diamond Member
Nov 16, 2006
7,063
7,489
136
I don't see Nvidia losing any market share unless AMD has a better performing GPU than Nvidia once all the chips fall. If my guess is wrong in my last post and Nvidia does hold off on the GP100 for consumer cards (even though they are the first chips they are making) until Q1'17, there will be quite a few hold outs that will wait and see which is the better card (look at the recent 980ti/Fury releases for a recent example of plenty of hold outs until both cards were out where in Q2'15 the market sales of cards dropped to the lowest level in 10 years, and in Q3 the sales rebounded 9%... basically most people waited to purchase a card even though they could have gotten a 980ti in Q2'15, they waited to see what the Fury was going to do performance wise, and then bought their cards in Q3 instead).

But I don't see Nvidia sitting on their high end card (for which they are already making the GPU for use in HPC/enterprise cards) if AMD has a card that can significantly outperform whatever Nvidia's top consumer card on the market at that time. Nvidia's game is to maximize profits on their entire product line, which means only releasing something when there is a compelling MARKET reason to release it (in other words a competing product is on the market or extremely close to being on the market, or declining sales on existing products due to product stagnation).

You may also be right that Nvidia may lose some market share, but their numbers can really only go down anyway:

- I think AMD's gameplan is fairly straight forward: release first, charge what the market will support, wait for NV to release Pascal and (this is the most important part) undercut Pascal on launch day so reviewers will bring it up in all of their Pascal launch reviews.

Basically do what NV would and has done to AMD.
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
I'm going ultra wide with my monitor, and I might be buying it sooner than I thought (as older models start to clearance out, I might just pick one up).

My 980 Ti struggles to do 3840x2160 in some games, so I wonder how it would handle 3440x1440.

5-6 months seems so far away :'(
 

tential

Diamond Member
May 13, 2008
7,355
642
121
- I think AMD's gameplan is fairly straight forward: release first, charge what the market will support, wait for NV to release Pascal and (this is the most important part) undercut Pascal on launch day so reviewers will bring it up in all of their Pascal launch reviews.

Basically do what NV would and has done to AMD.

Yup it is.
 
Mar 10, 2006
11,715
2,012
126
I'm going ultra wide with my monitor, and I might be buying it sooner than I thought (as older models start to clearance out, I might just pick one up).

My 980 Ti struggles to do 3840x2160 in some games, so I wonder how it would handle 3440x1440.

5-6 months seems so far away :'(

3840x2160 is 1.67x the pixels of 3440x1440. You should get a big speedup in moving from the former to the latter.
 

MrTeal

Diamond Member
Dec 7, 2003
3,586
1,746
136
Sorry about the wrong comparison my bad. Here is the correct one gtx780 vs a gtx960 http://www.anandtech.com/bench/product/1596?vs=1493

I would be extremely surprised if you get gtx 980 performance in a gtx1060 (or what ever the name will be) card.

Is there some way to put a reminder on this post for 6 months time?

Still the wrong comparison. GTX780 is a cut down 561mm² GK110 die. GTX680/GTX770 is a full 294mm² GK104 die, so that's the comparison you'd want to use for the 227mm² GTX960.

http://www.anandtech.com/bench/product/1596?vs=1494
 

swilli89

Golden Member
Mar 23, 2010
1,558
1,181
136
Still the wrong comparison. GTX780 is a cut down 561mm² GK110 die. GTX680/GTX770 is a full 294mm² GK104 die, so that's the comparison you'd want to use for the 227mm² GTX960.

http://www.anandtech.com/bench/product/1596?vs=1494

There isn't gonna be an exact apples to apples comparison. I could say that the GTX 960 came out three full years after 680. 980 has only been out 1.5 years so by that logic we would be waiting until Fall 2017 to see 980 class performance @ $250. Remember, this is all about price.
 
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