They can't do much with brand perception, with the way things are today, at least not until some cataclysmic event forces Nvidia to be peasant classSo, is now a good time to sell the ol' 980 Ti to make way for the 1080 or should a person still wait? I like my 980 Ti, but if I time this right I pretty much upgrade for free or very little, right?
I thought Lisa Su also said they want to stop being the budget brand last year. But Roy Taylor just said they're pretty much trying to be the budget brand and giving up the high-end to Nvidia. I don't get it, can a company's leading figures really be so short-sighted?
It's like comparing Apple to Samsung, even though Samsung is just as much a luxury brand as Apple, & in (many) people's eyes Apple will always remain the superior (luxury) brand.
As for handing over the high end to Nvidia on a platter, that'll never happen but one has to wonder with all three console wins does AMD really need it & more importantly how much do they want it i.e. are they actually trying hard enough :\