haters will hate even more as Microsoft is buying tons of $129,000 DGX-1 for their Azure AI platform. Me expect same (bigger) topic next quarter
Well you cant make up your mind if nv is doing business to please you? - and therefore is "screwing all of us" by raising prices.
So you made up your mind that they dont raise price contrary to what all other private business on this planet is expected to do to do best. Nv just delivered a slam dunk exceptional result with record margins and they did so without raising prices?
To that purpose you can cherrypick to fit this perspective. And it is the definition of fanboy perspective if thinking a companys purpose is not to earn money and that it by raising prices is "screwing" customers. Seriously is amd or apple screwing customers if they raise prices?
No it dont screw customers. Its taking advantage but the customer can go somewhere else and even buy a camera or an icecream if they think the 1080ti is to expensive. Its their choice. The company can complain their customers is stupid or the customers can and regulary do complain about prices. From icecreams to gfx. Thats how it is but every part is expected to do what is best for themselves on the market. In that way the market is actually working best. So its not screwing its making the market work best.
Probably a 1080ti is a good deal more expensive to develop than a gtx 570 due to finfet and dev cost, but no not 300%
Fortunately there is a straightforward explanation to the profit -> Margins.
Actually the 16FF development cost are pretty much 300% of 40nm.
Then take into account the Die costs according to this:
Which leads to Die prices withouth taking in yield of :
GPU Transistors Cost
Fermi 3bil 58,2 $
Gf104 1,95 38 $
Gk110 7,1 92,3 $
Gk104 3,5 46$
Gm204 5,1 68 $
Gm200 8 Bil 104 $
Gp104 7,2 94$
Gp102 12 156$
So you'll see that GP102 is 3x the development cost of Fermi and 3x the wafer cost.
Nvidia added some margin, sure, but most of the higher prices are because of more expensive nodes.
I was watching some of BlizzCon and it just seems NV's marketing team does one hell of a job for them. NV logos everywhere. On the main stage, all the rigs set up were running NV, NV swag, stickers, freebies, give away.
I've personally ignored NV for years, but man once you notice them - they are every where. I'd love to see their marketing budget.
Sales, general, and administrative expenses were $602 million last year.
http://nvidianews.nvidia.com/news/n...esults-for-the-fourth-quarter-and-fiscal-2016
AMD's was around $482 million.
NVIDIA is modestly outspending AMD in this area, but they are much more effective.
Welps, if anything Intel needs to keep a closer eye on NV.
Mother of Deity! Trying not to sound like a fanboy, but come on now. I honestly would have guess NV's marketing budget would be way more (percentage wise) to AMDs. I even wanted to joke it was probably equal to AMD's R&D budget.
I was watching some of BlizzCon and it just seems NV's marketing team does one hell of a job for them. NV logos everywhere. On the main stage, all the rigs set up were running NV, NV swag, stickers, freebies, give away.
I've personally ignored NV for years, but man once you notice them - they are every where. I'd love to see their marketing budget.
Intel could still sign foundry deal.Intel should have purchased NVIDIA, IMO. Too late now, Intel couldn't afford it.
Intel wasted 4B a year just trying to enter mobile. 50B is a black friday steal.Intel could still sign foundry deal.
Intel could use their graphics IP and process lead to enter the dGPU market.
No real need for Nvidia M&A.
Nvidia's getting expensive but with $50B still possible.
With margins near 60%, Intel may find dGPUs viable again
But if AMD went with NV back in 2006 and Intel would had bought ATI, Intel-ATI would dominate both Desktop/Laptop APUs AND dGPUs and no matter who would be on the AMD + NV wheel they would eventually loose big time. Intel could spend huge amounts of resources for GPU R&D and with the manufacturing lead it had vs TSMC/GloFo at the time they would literally killed AMD+NV by now.
Just image Intel+ATI at 32nm vs AMD+NV at 40nm TSMC and especially when Intel had 22nm finfets in 2012 AMD+NV only had 28nm bulk.
JHH and nv top management is 2 leages above the "plant managers" of Intel. Jhh got passion in spades, energy and tons of technology knowledge. Add a huge flawor of marketing and pr to his competences.