Originally posted by: Creig
The question is, can Nvidia produce the GT300 while still setting the MSRP at a price people will be willing to pay? If the GT300 is indeed a 1.8 billion transistor GPU, you're talking one very big, very complicated, very
expensive die to produce.
Remember, Nvidia initially thought they would be getting $650 for each of their high end GTX280s. Then ATI unveiled their 4800 series and all of a sudden Nvidia has to drop the price by $250. Losing $250 of profit
per card is huge. The GTX260 was also forced to go from $450 to $300 in order to remain a viable alternative to ATI's offerings. So the GT200 hasn't exactly turned out to be the cash cow Nvidia originally envisioned it to be.
Since GPU design doesn't exactly happen overnight, Nvidia has no alternative but to continue with their big, expensive GPU strategy and come out with the even bigger GT300 in order to have a new product to release. In order for the GT300 to even have a chance of being successful for Nvidia, they will
have to get good yields since most people won't put up with $650 price tags.
And yields are an issue they really struggled with on the GT200. Initial reports put the GT200 yield at around 40% while the 4800 was said to be around 70%. If these numbers are accurate, the GT200 was even more expensive to produce than its size alone would imply. Now we have the GT300 rumored to have 400 million more transistors than the GT200, and on a much smaller process to boot.
Originally posted by: Keysplayr
You're confused. It wasn't ATI that decided to make a small chip. It was Nvidia who decided to make such a large one with a focus on its GPGPU performance. Something ATI really didn't put more than a hint of thought into apparently. ATI didn't decide to make such an anemic chip. That was their design from the get go. Nvidia had much more in mind than just gaming. ATI? Not so much.
Focusing on gaming performance doesn't seem like all that bad of a strategy overall. Smaller die, lower costs, higher yields. Have you seen the current results of the PhysX poll on the AT homepage? 76% feel PhysX is 'marginal' to 'not useful' when considering buying a new card and 85% feel the same when buying software. GPGPU performance may be the icing on the video card cake, but it's still the cake that's most important.
The cake is
not a lie.