PeterScott
Platinum Member
- Jul 7, 2017
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Don't forget they charge more for Quadro cards. Gaming was about smaller margin but more volume. 980 Ti was bigger than any previous GeForce, yet still cheaper than older cards like the 780 Ti and 8800 Ultra. Increasing prices this radically is a choice, not a necessity, due to lack of competition.
If consumers stand firm, then they will decrease prices out of necessity. It's up to the market now to raise some fists.
Those previous cases are marginal differences. This 754mm2 die is massive, and the relation of cost to size increase is not linear because yield of bigger dies suffers more.
Also remember that in previous generation like Pascal, the first exposure to 102 dies was in Titan card, The Titan X was $1200.
It seems like NVidia could have just called the 2080Ti Titan T, and really there would have been little new to complain about on the high end.