Nvidia`s Titan outsold GTX 690 in just three months after release

[SirPauly]

It is surprising that Titan has sold more than the GTX 690 based on how long the GTX 690 has been out and the GTX 690 is still selling well according to nVidia!

Selling well may be in the context of 1000 price point and expectations.

I find this kind of demand eye-opening and yet alarming as a consumer -- if one desires their best --- expect heavier premiums -- no free rides!

 

[SirPauly]

I'm not, they have a great marketing department that knows its stuff. The only reason they stand out is because AMD is run by idiots. I've said from the beginning that Titan is a great cashgrab for nvidia - they already have the design and the chips made, now they can just move them a bit faster, and the volume may make up for the hit they take in the lower pricing (compared to their professional lines). I think the most important thing to realize is that if companies/labs/individuals are snatching up Titans for compute, nvidia may have struct it even richer for the future. This seems like an untapped market that they'll have zero competition in for some time.

Marketing can only do so much to me but it was their Cuda vision and their engineering that has placed them in this position, imho!

 

[ICDP]

It is surprising that Titan has sold more than the GTX 690 based on how long the GTX 690 has been out and the GTX 690 is still selling well according to nVidia!

Selling well may be in the context of 1000 price point and expectations.

I find this kind of demand eye-opening and yet alarming as a consumer -- if one desires their best --- expect heavier premiums -- no free rides!

All of the above assumes Titan and GTX690 have the same customer base. Two very important destinctions must be (and have already been) made.

1. GTX690 is exclusively aimed at the enthusiast gaming community and nothing more.
2. Titan is not exclusively a gaming card and as such has a much wider user-base.

 

[cmdrdredd]

Wondering how and in what markets the cards are being sold, especially considering their success over the GTX 690, somehow makes me a "fanboy idiot"? I don't even see another company mentioned in my post, do you? What a circlejerk you have going, I can see why no one bothers with this forum anymore.

Maybe you don't realize what you wrote but you basically said the sales don't mean anything because only researchers are buying them. It's not true and it's also baiting.

The sales do matter, do you not think AMD would love to sell that many cards? Sure they would.

As for nobody using this forum, why are you eve here then starting arguments?

 

[BallaTheFeared]

It has to be the 1/3 DP, no other way to make heads or tails of it selling so well for them.

As a gaming card it makes very little sense outside a few niche user cases which I would not think would be a large enough group to out the 690.

690 has been the only dual gpu configuration that hasn't been shown to be terrible, it's a better solution than 680 SLI (power) and for several months it was based on two of the fastest chips on the market.

There is nothing AMD has neither then nor now that can compete with the 690, and yet a bloated overpriced, DP enabled GK110 comes out and rolls right over it in a few short months? There has to be some other market out there, because it can't be gamers that are driving such a difference in appeal.

I knew Titan was selling, despite what some people would have you believe it had been selling out. I just don't know if Nvidia sold barely any 690s, or if they were actually moving that much product... Their margins and market share seems to indicate they're moving a lot of product.

 

[ICDP]

It has to be the 1/3 DP, no other way to make heads or tails of it selling so well for them.

As a gaming card it makes very little sense outside a few niche user cases which I would not think would be a large enough group to out the 690.

690 has been the only dual gpu configuration that hasn't been shown to be terrible, it's a better solution than 680 SLI (power) and for several months it was based on two of the fastest chips on the market.

There is nothing AMD has neither then nor now that can compete with the 690, and yet a bloated overpriced, DP enabled GK110 comes out and rolls right over it in a few short months? There has to be some other market out there, because it can't be gamers that are driving such a difference in appeal.

I knew Titan was selling, despite what some people would have you believe it had been selling out. I just don't know if Nvidia sold barely any 690s, or if they were actually moving that much product... Their margins and market share seems to indicate they're moving a lot of product.

I agree with all of these points. Titan is simply very appealing to markets other than the very niche high end $1000 enthusiast gamer.

I gave called Titan pricing a joke but I only ever think in the context of a PC gamer.

 

[MrK6]

Maybe you don't realize what you wrote but you basically said the sales don't mean anything because only researchers are buying them. It's not true and it's also baiting.

No, that's what you interpreted it as because you're upset anytime someone doesn't post to only cheer nvidia. Grow up, the rest of us are having a discussion.

The sales do matter, do you not think AMD would love to sell that many cards? Sure they would.

Who cares, that's not what this thread is about, stop baiting (oh the irony).

All of the above assumes Titan and GTX690 have the same customer base. Two very important destinctions must be (and have already been) made.

1. GTX690 is exclusively aimed at the enthusiast gaming community and nothing more.
2. Titan is not exclusively a gaming card and as such has a much wider user-base.

Exactly. Like I said, nvidia might be exploring a totally untapped market.

 

[wand3r3r]

It has to be the 1/3 DP, no other way to make heads or tails of it selling so well for them.

As a gaming card it makes very little sense outside a few niche user cases which I would not think would be a large enough group to out the 690.

690 has been the only dual gpu configuration that hasn't been shown to be terrible, it's a better solution than 680 SLI (power) and for several months it was based on two of the fastest chips on the market.

There is nothing AMD has neither then nor now that can compete with the 690, and yet a bloated overpriced, DP enabled GK110 comes out and rolls right over it in a few short months? There has to be some other market out there, because it can't be gamers that are driving such a difference in appeal.

I knew Titan was selling, despite what some people would have you believe it had been selling out. I just don't know if Nvidia sold barely any 690s, or if they were actually moving that much product... Their margins and market share seems to indicate they're moving a lot of product.

The one thing I would change is the margins and market share. Neither $1k card are moving in mass quantity, it has to be the "mid-range" cards going for double as they are what 99% of the product being moved? Of course titan/690 have massive margins, but if you sell 99 other cards per each of them...

Of course as has already been mentioned, there is little reason to go 690 over 2x670. There is no alternative to titan though. Of course most buyers are probably using the DP or something as you mention.

Considering how little stock there is and when they are in stock they are almost always only single digits, to me it seems like they are literally only selling maybe a couple thousand.

 

[Grooveriding]

The last time I saw the data, 3% of discreet card purchases cost more than $300.

There are $400, $450, $500 cards and then there are $1000 cards. Break up that 3% into the price points above $300 and somewhere in there is a fraction of a single percentile number where you'll find $1000 card purchases.

 

[BallaTheFeared]

My only retort there would be Nvidia was gaining market share with GK104 after doubling their price on mid-range for over a year. It wasn't until they released GK110 for 1k that we saw them post record margins.

As far as how many they've sold I have no idea, Newegg shows they've bumped their prices up and are currently sold out of all cards except one Asus version... And this 2-3 months after release, it really makes no sense unless there is another market buying these chips. The market for gamers buying Titan has to be extremely marginal, it's not a very smart purchase from a gaming perspective.

 

[cmdrdredd]

No, that's what you interpreted it as because you're upset anytime someone doesn't post to only cheer nvidia. Grow up, the rest of us are having a discussion.

Who cares, that's not what this thread is about, stop baiting (oh the irony).

Exactly. Like I said, nvidia might be exploring a totally untapped market.

There was no baiting except from AMD fanboys(you guys by the way made this thread the way it turned out as you do many times). Irony my foot. I didn't ask a question or use any sarcasm at all. I stated a fact. AMD would like to have the same sure, any company would if they were in the same market. That's not baiting, that's the cold hard truth. I was responding to a statement made.

 

[f1sherman]

The last time I saw the data, 3% of discreet card purchases cost more than $300.

There are $400, $450, $500 cards and then there are $1000 cards. Break up that 3% into the price points above $300 and somewhere in there is a fraction of a single percentile number where you'll find $1000 card purchases.

I very much doubt that.

According to Steam GTX 670 is more popular choice than both GTX 660/Ti.
That's a $400 MSRP card. Cheapest atm on newegg going for $359.

Bare in mind that's $400 in USA, which translates to 400 or so euros in Europe.
and in my neck of the wood cheapest one today goes for $490.

Then take a look at $500 GTX 680 and you'll see that it's not far behind.
And Titan itself has rose in April almost as much as 680

http://store.steampowered.com/hwsurvey/directx/?sort=pct

Of course Steam surveys are imperfect and skewed toward gaming PCs, and average PC in the wild has cheaper GPU.
But this whole idea that high-end is cosmetics and barely important is untrue.

I remember having discussion with RS on this matter, and it has been shown on some experimental data that $300+ segment is equally important as $200-300, for NVIDIA at least.
And for this gen GK104 rules supreme income and revenue wise. Remember PC is down, but gaming is up.

 

[Grooveriding]

I very much doubt that.

According to Steam GTX 670 is more popular choice than both GTX 660/Ti.
That's a $400 MSRP card. Cheapest atm on newegg going for $359.

Bare in mind that's $400 in USA, which translates to 400 or so euros in Europe.
and in my neck of the wood cheapest one today goes for $490.

Then take a look at $500 GTX 680 and you'll see that it's not far behind.
And Titan itself has rose in April almost as much as 680

http://store.steampowered.com/hwsurvey/directx/?sort=pct

Of course Steam surveys are imperfect and skewed toward gaming PCs, and average PC in the wild has cheaper GPU.
But this whole idea that high-end is cosmetics and barely unimportant is untrue.

I remember having discussion with RS on this matter, and it has been shown on some experimental data that $300+ segment is equally important as $200-300, for NVIDIA at least.
And for this gen GK104 rules supreme income and revenue wise. Remember PC is down, but gaming is up.

Well that is how it is, this was a couple years ago, doubt it has changed much. Sales of discrete cards over $300 account for about 3% of the sales. The average selling price of discrete cards is generally about $200 or a little more.

Very few people are spending even $400 for GTX 670, 7970 etc. Most buyers get themselves a $150 7850, 660 etc.

 

[rolodomo]

Translation for those who don't understand PR flack speak:

We're managing to sell the small number of Titans we produce, but there no huge demand for them (they can be easily bought at MSRP).

Sales of the GTX 690 have been so bad that our limited supply of Titans outsold it.

 

[blackened23]

K6, it looks to me as if you started this entire AMD vs nvidia argument, so your followup responses are rather surprising. Who cares who buys what.

 

[wand3r3r]

That and who's buying them. If most of the buyers are small-time labs in need of running quick calculations, $1,000 to a grant is as easy as writing a half page proposal.

Why the outrage and how do you read AMD in that?

It could mean 690 buyers are gamers, titan buyers can be researchers etc.
It could mean any number of things but he already clarified it.

In which case it would be understandable (the sales).

 

[SirPauly]

All of the above assumes Titan and GTX690 have the same customer base. Two very important destinctions must be (and have already been) made.

1. GTX690 is exclusively aimed at the enthusiast gaming community and nothing more.
2. Titan is not exclusively a gaming card and as such has a much wider user-base.

Even nVidia is surprised!

 

[badb0y]

Well, it seems like BallaTheFeared was right, the days of getting high end gaming cards for $500-$600 are gone. AMD seems to be rolling over to nVidia like they did with Intel and nVidia is seizing the opportunity to make as much money as possible. Around 2.5 years ago the GTX 580 launched at $500 and back then I thought that was expensive and now the successor of that card, GTX Titan is up to $1,000.

Man, things have changed in just a few years, I just have a weird feeling I am about to sodomized by GPU makers.

I am also disappointed to AMD's response to all of this, they look like they are content with being bottom feeders. nVidia releases the Titan and en route to a upper/mid range refresh and AMD has no plans to respond except with price drops and game bundles.

 

[arkcom]

2x or 3x titans to one buyer is probably more common than multiple 690s

 

[SirPauly]

That would be an interesting breakdown on what percentage of Titans go to gamers and what percentage go to more compute orientated?

I would think the percentage would heavily favor gaming!

 

[tviceman]

Well, it seems like BallaTheFeared was right, the days of getting high end gaming cards for $500-$600 are gone. AMD seems to be rolling over to nVidia like they did with Intel and nVidia is seizing the opportunity to make as much money as possible. Around 2.5 years ago the GTX 580 launched at $500 and back then I thought that was expensive and now the successor of that card, GTX Titan is up to $1,000.

Man, things have changed in just a few years, I just have a weird feeling I am about to sodomized by GPU makers.

I am also disappointed to AMD's response to all of this, they look like they are content with being bottom feeders. nVidia releases the Titan and en route to a upper/mid range refresh and AMD has no plans to respond except with price drops and game bundles.

If Nvidia continues upward price trending with Maxwell, and even with the gtx700 series, they are going to drive traditional PC enthusiasts away to being exclusive next-gen console players. They surely have to realize there is more to the market than just AMD vs. Nvidia video cards. I for one haven't owned a console since the Sega Genesis, but if Maxwell's gtx880 is running on GK104's successor and costs more than $549 at release, see ya later PC gaming. The only reason I'll stick around is if Valve makes a compelling product with their steam box.

I'm still waiting on "official" pricing. Current rumors putting the gtx770 @ $399 are GOOD. If that rumor is true, then hopefully Nvidia stays with the typical $100-150 price gap they have used since Fermi first came out.

 

[ICDP]

Even nVidia is surprised!

You seriously believe Nvidia didn't expect a cut down Tesla K20 to have potential buyers in the professional market? I read many previews and rumours about how the Titan was a cut down Tesla K20 and might appeal to professionals. On release many reviews mentioned how Titan had potential in the professional market as well as gamers with plenty of money.

This is not a surprise to anyone, most certainly not for Nvidia.

 

[MrK6]

Why the outrage and how do you read AMD in that?

It could mean 690 buyers are gamers, titan buyers can be researchers etc.
It could mean any number of things but he already clarified it.

In which case it would be understandable (the sales).

Glad to see someone else has their head screwed on straight. The thread title states Titan's outsold GTX 690's in only three months, the article linked postulates it could be because Titan's are being used for more than gaming, I post in agreement and to continue the discussion by adding in circumstantial evidence that many fewer Titans are being used for gaming according to Steam surveys. A group of you accuse me for being a fanboy, despite my never mentioning another company once.

Let's be honest, a lot of you didn't even bother reading the article and came in here to cheer nvidia. Like I said, what a circlejerk, you should be ashamed of yourselves for being so blatantly ignorant.

If Nvidia continues upward price trending with Maxwell, and even with the gtx700 series, they are going to drive traditional PC enthusiasts away to being exclusive next-gen console players. They surely have to realize there is more to the market than just AMD vs. Nvidia video cards. I for one haven't owned a console since the Sega Genesis, but if Maxwell's gtx880 is running on GK104's successor and costs more than $549 at release, see ya later PC gaming. The only reason I'll stick around is if Valve makes a compelling product with their steam box.

I'm still waiting on "official" pricing. Current rumors putting the gtx770 @ $399 are GOOD. If that rumor is true, then hopefully Nvidia stays with the typical $100-150 price gap they have used since Fermi first came out.

Nvidia has shown some pretty shrewd business practices in the past. They'll push the market hard for maximum profit, but not so hard they'll alienate their customer base(s). I think the bigger concern is what kind of products they'll release at said price points. A GTX 770 at $400 would actually offer good value in today's market.

 

[Siberian]

Considering how poorly the 7970 has been selling, there may have been a lot of pent up demand for this chip.

 

[blackened23]

Considering how poorly the 7970 has been selling, there may have been a lot of pent up demand for this chip.

From what i've seen it has sold extremely well ever since the bundles began - They've had the largest percentage changes on amazon and from steam stats. The 7950/7970 with bundle actually outsold the GTX 680 from quite a few retailers, at least that was mentioned at Hardwarecanucks. So yeah, it and the 7950 have actually sold really well recently. There are just a lot of folks who flat out won't consider more than 400 bucks for a GPU, or even 300. I'd say the average consumer, excluding us nerdy enthusiasts would never consider a GPU that expensive - heck, there are even many here who would never pay 500$+ for a GPU.