Here's what's really troubling: The few years i've been reading Anandtech, there have been several instances where hardware review sites were ripped for particular articles. So not being a technical expert in these fields, I started listening to various complaints about certain testing techniques and so on. I relied on these forums to basically provide a general opinion about specific opinions. TO now realize that certain posters may have been unfairly bashing reviews based on the fact they received items from a certain company, it greatly undermines the utility of such forums. For example, seeing threads about "is the x1900xtx really the besT?" or something like that, instead of viewing it either as a) a serious question b) rampant fanboism , one must now throw in c) paid for marketing. I've been cracking jokes about this stuff but I hope some of you can see that this is an actual problem. I've yet to read a proper argument as to why this viral marketing stuff is okay. Analogies to print media or academic life probably are not going to fit well in this online milleau but there has been a fundamental breach of integrity here. I honestly hope Anandtech takes this seriously and does something. Moreover, I hope Nvidia does something, and if ATI has done something similar that they come clean and do something.
BTW, some people like Ronin seem to think they have valid points to make because they think highly of themselves, but expertise in one field apparently does not translate to expertise everywhere. Comparing this to a salesman selling something is entirely innappropriate because this is not a commercial outfit conducting commerce in the articles currently in question. Perhaps it's similar to a Doctor being paid by pharmaceutical companjies to exclusively prescribe their products. That's illegal by the way, and the reason it's illegal is the same reason why this stuff is utterly improper.
So please, stop trying to defend this.