nVidia: "We expected more from the 7970"

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3DVagabond

Lifer
Aug 10, 2009
11,951
204
106
Huh? There was basically no reason for the switch to vliw4. They still increased the size of the gpu, anyway. IMO the big disappointment of 6970 was that it was a "new" process, they had 15 months to build it, it was larger than the card it replaced, yet it was only 15-20% faster. Factor in the time it took to make it and the larger die size, plus the immeciate switch to GCN, and vliw4 starts to look kind of like a turd, doesn't it? Unless, of course, it really is just a minor iterative improvement to vliw5. I was simply giving AMD the benefit of the doubt.

VLIW4 didn't make a huge difference in games. They likely could have released a 1600 shader 6870 and had it be faster in games than the 6970 (Maybe even the 580?). The Fire Pro release was a pretty big improvement overall though than the previous gen VLIW5 card. It was as fast or faster, depending on the application, cheaper, used less power, and due to that, single slot. All of which is far more important in workstations than in gaming rigs.
 

Arzachel

Senior member
Apr 7, 2011
903
76
91
VLIW4 didn't make a huge difference in games. They likely could have released a 1600 shader 6870 and had it be faster in games than the 6970 (Maybe even the 580?). The Fire Pro release was a pretty big improvement overall though than the previous gen VLIW5 card. It was as fast or faster, depending on the application, cheaper, used less power, and due to that, single slot. All of which is far more important in workstations than in gaming rigs.

Cayman was disappointing because it was planed for TSMC 32nm node, but that got canceled and AMD had to backport everything they could to 40nm at the last minute.
 

Madcatatlas

Golden Member
Feb 22, 2010
1,155
0
0
Why discuss cayman in a topic about nvidia being disappointed by the 7970? They are so disappointed, imagine what they must feel not getting a competing product to beat up this disappointment...

They must be ..feeling like crap really.
 

BallaTheFeared

Diamond Member
Nov 15, 2010
8,115
0
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Where did you get this from? The 480 was a bad card for lots of reasons. The least of which was perf/$. Although, it wasn't good at that metric either.

The price of the 5870 matched the "perceived" competitive climate. AMD believed that the release of a card even better than the 580 was eminent. A 512 core card running at competitive clocks and a 225W TDP was supposed to be out before year's end. They priced the 5870 accordingly. When the 7970 was released when was the rumored release date of it's likely next gen competitor? Q2 2012.

Pulling arbitrary numbers and trying to say they add up to anything meaningful just shows either a complete absence of understanding business. Or, an attempt to baffle people with BS. You reporting that the 7970 is only 6% faster than the 580 makes me believe it's the 2nd reason more than the 1st.

The 7970 is priced where it is because that's where AMD believes they will sell everyone they make as fast as they can make them and still be able to justify it's price against it's competitor's offering.

The 480 isn't a bad card, are we really having this discussion?

Was the i7-920 a bad chip because you could only get 3.2Ghz with the stock cooler? Is the i5-2500k a bad chip because it hits 80C at 4Ghz with the stock cooler?

Was the 6970 a bad card because the 480 was cheaper and provided the same overall performance while offering drastically more features and tess performance?

I didn't think so.

The 5870 was priced lower than the 7970 is, while beating the 285 by more than the 7970 beats the 580. You can make any old excuse you want, the fact remains the reasoning for ignoring the benefits of Nvidia over AMD no longer include performance per dollar with competitive release prices on competitive products. The 580 wasn't even mentioned, you're thinking of the 480.

I didn't pull any numbers Sherlock, I used the wrong one. There is a difference and it would be nice if you could figure that out on your own without me having to explain it. However the difference between 6%, which is what I said, and 11%, which is what I meant doesn't change the logic behind anything I said. Point of fact is you were unable to actually discuss what I said, and instead used a common board tactic of picking irrelevant points to discuss.

I don't think AMD is moving as many 7970 as you want to believe. I don't really care what Nvidia is doing with their last gen product that was overpriced in it's own right. The state of the gaming industry isn't as such where releasing a few months early is going to make or break anyone. Are you seeing the same benches I am? Everyone's getting playable FPS, only tools and idiots assume their gaming experience changes because they have paid out the wazoo for the latest and greatest.

At least the 5xxx series offered the first DX11 gpu, which was a selling point people are still waiting to matter. 7xxx doesn't bring anything more than a few more fps.
 
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May 13, 2009
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Good points Ballathefeared. Sums it up nicely. What about power consumption though? That's a potential 20 cents a week savings there. :biggrin:
 

blackened23

Diamond Member
Jul 26, 2011
8,548
2
0
Now I don't care about power consumption either, but the noise and heat levels at its time of release were shocking. I think a lot of reviewers and purchasers were shocked at the level of noise and heat it put out, nothing before it has come close.

In that time frame most users did not have greater than 500W for a PSU. Then all of a sudden GTX 480 comes out and 500W may not be enough? It was just shocking at that time. The heat issues were also pretty major, I should remind that the GTX 480 at release would commonly get up to 96C at load - which is kinda crazy.

Now performance wise we all know the GTX 480 was a beast. It beat the 5870 for sure.
 
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BallaTheFeared

Diamond Member
Nov 15, 2010
8,115
0
71
The stock cooler is garbage, no question, a problem they solved with 5 series by moving to a vapor chamber, the power draw of a 580 is slightly higher than that of the 480 in Furmark, however there is another problem there.. All those initial reviews were using Furmark... Which is a problem in of itself.

Nvidia's 5 series clearly improved on some things, but a lot of it has to do with the cooler design as well. Any blower cooler out there is garbage, the 7970 is no exception.

http://www.youtube.com/watch?v=pEYJI8B4-kU
 

Grooveriding

Diamond Member
Dec 25, 2008
9,108
1,260
126
At least the 5xxx series offered the first DX11 gpu, which was a selling point people are still waiting to matter. 7xxx doesn't bring anything more than a few more fps.

Some decent points prior to you making this one.

About all any card can bring over the previous series if we are not at the introduction of a new DX API is 'a few more fps'.

With feet firmly planted on the Earth not the Moon, it's safe to say when nvidia releases their true high end flagship, all it's going to bring is 'a few more fps' as well. Looking on past history for a loooong time, you'll get a card that is about 20% to 25% faster than the 7970 for the same or a higher cost.

All this pooh poohing on the 7970 is getting old. You just have to look at the overclocked benches and insane overclocking ability of the card to know that there is an iteration of the 7970 coming that is going to be even more smoking fast than the current one.



7970 48% faster than an overclocked 580.



7970 72% faster than an overclocked 580.

The card is a beast.

It's down to nvidia to get their act together and fix whatever issues they have and get a release out sooner than later, or they'll be competing with a 7970 refresh performing like the one above and quite likely even better than that, not a 7970.

If you don't like the price, then high end GPUs are not for you, don't worry about it if you don't want to buy it - other consumers will take care of that. If they start to lose interest the card will get cheaper, if they don't, it will continue to sell for $550. Economics 101.
 

blackened23

Diamond Member
Jul 26, 2011
8,548
2
0
The stock cooler is garbage, no question, a problem they solved with 5 series by moving to a vapor chamber, the power draw of a 580 is slightly higher than that of the 480 in Furmark, however there is another problem there.. All those initial reviews were using Furmark... Which is a problem in of itself.

Nvidia's 5 series clearly improved on some things, but a lot of it has to do with the cooler design as well. Any blower cooler out there is garbage, the 7970 is no exception.

http://www.youtube.com/watch?v=pEYJI8B4-kU

Doesn't the 7970 use a vapor chamber as well? I'm not a huge fan of the reference fan but, at stock settings it will never climb above 35-40% fan from what i've seen. At that setting it is, to my ears, unaudible (meaning I can't hear it distinctively above the other case fans) That video shows the fan at 80-100%, 99% of users will never use that.

I have crossfire oc'ed to 1125 on both GPU's and I use 50% manual fan, and the top card gets around 74C at 100% load. This is in a cooler master HAF-X case.

So in any case, nvidia fixed the cooling woes of the GTX 480 with the 500 series. I still maintain that the 500 series were and still are great products, no argument here. But the GTX 480 was kinda shocking at release, you can't deny that Nvidia nailed the performance with the 480...but most people just weren't expecting that level of heat and noise.
 

sontin

Diamond Member
Sep 12, 2011
3,273
149
106
Some decent points prior to you making this one.

About all any card can bring over the previous series if we are not at the introduction of a new DX API is 'a few more fps'.

With feet firmly planted on the Earth not the Moon, it's safe to say when nvidia releases their true high end flagship, all it's going to bring is 'a few more fps' as well. Looking on past history for a loooong time, you'll get a card that is about 20% to 25% faster than the 7970 for the same or a higher cost.

All this pooh poohing on the 7970 is getting old. You just have to look at the overclocked benches and insane overclocking ability of the card to know that there is an iteration of the 7970 coming that is going to be even more smoking fast than the current one.



7970 48% faster than an overclocked 580.



7970 72% faster than an overclocked 580.

The card is a beast.

It's down to nvidia to get their act together and fix whatever issues they have and get a release out sooner than later, or they'll be competing with a 7970 refresh performing like the one above and quite likely even better than that, not a 7970.

If you don't like the price, then high end GPUs are not for you, don't worry about it if you don't want to buy it - other consumers will take care of that. If they start to lose interest the card will get cheaper, if they don't, it will continue to sell for $550. Economics 101.

The GTX480 is getting this without overclocking against the 5870:

http://techreport.com/articles.x/22192/10

So, the GTX480 is a beast, too? :biggrin:
 

Lonyo

Lifer
Aug 10, 2002
21,939
6
81
The 480 isn't a bad card, are we really having this discussion?

Was the i7-920 a bad chip because you could only get 3.2Ghz with the stock cooler? Is the i5-2500k a bad chip because it hits 80C at 4Ghz with the stock cooler?

Was the 6970 a bad card because the 480 was cheaper and provided the same overall performance while offering drastically more features and tess performance?

I didn't think so.

The 5870 was priced lower than the 7970 is, while beating the 285 by more than the 7970 beats the 580. You can make any old excuse you want, the fact remains the reasoning for ignoring the benefits of Nvidia over AMD no longer include performance per dollar with competitive release prices on competitive products. The 580 wasn't even mentioned, you're thinking of the 480.

I didn't pull any numbers Sherlock, I used the wrong one. There is a difference and it would be nice if you could figure that out on your own without me having to explain it. However the difference between 6%, which is what I said, and 11%, which is what I meant doesn't change the logic behind anything I said. Point of fact is you were unable to actually discuss what I said, and instead used a common board tactic of picking irrelevant points to discuss.

I don't think AMD is moving as many 7970 as you want to believe. I don't really care what Nvidia is doing with their last gen product that was overpriced in it's own right. The state of the gaming industry isn't as such where releasing a few months early is going to make or break anyone. Are you seeing the same benches I am? Everyone's getting playable FPS, only tools and idiots assume their gaming experience changes because they have paid out the wazoo for the latest and greatest.

At least the 5xxx series offered the first DX11 gpu, which was a selling point people are still waiting to matter. 7xxx doesn't bring anything more than a few more fps.

The GTX480 was a disappointment because... dun dun dun... it didn't offer much more over what was already available and had been available for a while!
Also it was a disappointment because it wasn't what it could/should have been. For what it could/should have been, see the GTX580.

It wasn't bad, just not that good either in many ways compared to possibilities and expectations! Funny, eh?
 

BallaTheFeared

Diamond Member
Nov 15, 2010
8,115
0
71
@Lonyo Your opinion doesn't make things fact.

@Grooveriding

1600p is different than what I'm talking about, and that needs to be clear. What some people value, may not be what others value. When I make comments about something such as this I'm speaking on what is important to me, and 1600p isn't. While I'm aware it is for you, my comments weren't directed towards that type of system.

BF3 @ 1600p with 1.5GB vram is commendable, however 860 core "factory" overclock compared to the most they could get is senseless and plays into the favoritism [H] is known for. I could see 1000Mhz vs 860, but 1.26 vs factory?

Would it make sense for me to run around comparing my 950 core 470s to factory clocked 7970s? No, it really wouldn't air makes more sense than comparing water clocks, but even still I use the 1300 core water cooled results.

Also 38 mins in a competitive FPS isn't really what I'd call acceptable for play, nor are 21 stock mins and 29 overclocked mins in Deus. Having those types of requent fps drops would detract from the overall game experience more so than lower avg fps. Not that the 580 is producing ideal fps, it is however from what I've experienced producing a smoother gaming experience.
 

Lonyo

Lifer
Aug 10, 2002
21,939
6
81
@Lonyo Your opinion doesn't make things fact.

Neither does yours

Also, including an overclocked GTX580 at all makes no sense.
They have a stock HD7970 and a maximum overclocked HD7970 as end users.
Usually that would be compared to stock other cards. By comparing to an overclocked GTX580 they are actually being favourable to NV, not to AMD.
The HD7970 overclock voids warranty and YMMV, the GTX580 is warrantied and can be purchased, which is comparable to the stock HD7970.
Therefore NV is shown more favourably, not AMD.

(That whole opinions thing, eh? Your opinion is that it shows AMD favourably, it's easy to argue the complete opposite as well).
 
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blackened23

Diamond Member
Jul 26, 2011
8,548
2
0
@Lonyo Your opinion doesn't make things fact.

@Grooveriding

1600p is different than what I'm talking about, and that needs to be clear. What some people value, may not be what others value. When I make comments about something such as this I'm speaking on what is important to me, and 1600p isn't. While I'm aware it is for you, my comments weren't directed towards that type of system.

BF3 @ 1600p with 1.5GB vram is commendable, however 860 core "factory" overclock compared to the most they could get is senseless and plays into the favoritism [H] is known for. I could see 1000Mhz vs 860, but 1.26 vs factory?

Would it make sense for me to run around comparing my 950 core 470s to factory clocked 7970s? No, it really wouldn't air makes more sense than comparing water clocks, but even still I use the 1300 core water cooled results.

Also 38 mins in a competitive FPS isn't really what I'd call acceptable for play, nor are 21 stock mins and 29 overclocked mins in Deus. Having those types of requent fps drops would detract from the overall game experience more so than lower avg fps. Not that the 580 is producing ideal fps, it is however from what I've experienced producing a smoother gaming experience.



Is the implication that 580 has better min framerates? If you look at the framerate on all of hardOCPs reviews, they are identical and remain proportional. In real world use as well, I have compared both 580 sli and 7970 crossfire side by side. And what you speak of is just not true. What I mean more specifically, if you look at the framerate "curve", obviously there are dips and curves in it. However, they are always proportional. For example, lets say in one scenario the GTX 580 dips to 20 fps, and the 7970 dips to 40 fps. But at their peaks the GTX 580 maxes at 100 fps and the 7970 maxes at 120. The lines on all of [H]'s curves are directly proportional to each other.

Secondly, another thing WORTH remembering is that many games that have built in benchmarking utilities -- sometimes framerate capped loading screens are calculated into the final score. Good examples of this are metro 2033 and Batman: AC. When I run the metro 2033 benchmark, the minimum framerate is always 9 fps. No matter what clockspeed, what gpu, it is -always- a 9 fps minimum fps. This obviously skews the final score -- you have metro 2033 and i'm sure you've observed this. When I run the metro 2033 benchmark my framerate is nearly 100+ fps throughout the entire thing -- yet the result calculated has a minimum fps listed as 9. The same applies to batman : AC. There is a 30 fps cap between scenes which is always calculated in the final score. That is why, for instance, I run the built in Batman benchmark my average fps is in the 100s, and it stays in the 100s for the duration of the test -- but my minimum fps is somehow 30 -- that is because the loading between scenes is capped at 30.
 
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BallaTheFeared

Diamond Member
Nov 15, 2010
8,115
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Shouldn't bring what up?

The 580 at that resolution with a single 1.5GB card isn't producing frame rates acceptable for competitive fps gaming, the 7970 is better in that regard but personally it's still a bit too low I'd want CF for that setup anyways. The 7970 is producing a smoother game experience in BF3 but not in Deus.

The games we're discussing don't have built in benchmarks
 

thilanliyan

Lifer
Jun 21, 2005
11,912
2,130
126
yet the result calculated has a minimum fps listed as 9.

Hmm, I just ran the Metro 2033 benchmark yesterday and on the first test the minimum was only like 6 but the other 2 runs saw minimum at around 15fps. I figure in that first run everything is still being loaded so the real minimum is from the 2nd two runs.
 

BallaTheFeared

Diamond Member
Nov 15, 2010
8,115
0
71
In Metro 2033 the graph shows the actual fps in solids, the bench reads something different and produces stupid numbers like mins lower than you'll see with any fps recorder and max higher than anything you'll see too.

However if you fraps the benchmark, the avg comes out nearly exactly the same despite the different min and max numbers.
 

Lepton87

Platinum Member
Jul 28, 2009
2,544
9
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The 7970 is producing a smoother game experience in BF3 but not in Deus.

The games we're discussing don't have built in benchmarks

Are you dense or just can't read a graph? Any dip below refresh rate can be noticeable, I need a near constant 60fps to really enjoy a game. OC7970 stays above 60fps for 95% of the time and GTX580 is almost always below 60fps mark and yet you say that GTX580 provides smoother gameplay in deust ex? Just WOW
 
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GaiaHunter

Diamond Member
Jul 13, 2008
3,634
181
106
The 5870 was priced lower than the 7970 is, while beating the 285 by more than the 7970 beats the 580. You can make any old excuse you want, the fact remains the reasoning for ignoring the benefits of Nvidia over AMD no longer include performance per dollar with competitive release prices on competitive products. The 580 wasn't even mentioned, you're thinking of the 480.

What you forgot to add is that GTX580 ($430-600) is priced higher than the GTX285 (~$300) as well.
What you forgot to add is that the GTX295 was $480 and the only GTX590 on newegg is $749.

It seems to me graphic cards are overall more expensive (and the 6990 and GTX590 are hard to find).
 
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formulav8

Diamond Member
Sep 18, 2000
7,004
522
126
Cayman was disappointing because it was planed for TSMC 32nm node, but that got canceled and AMD had to backport everything they could to 40nm at the last minute.

Yeps. If it came on the 32nm process it would have had around 1920 shaders instead of 15xx. So AMD didn't have much to work with since it was the same 40nm process.
 

BallaTheFeared

Diamond Member
Nov 15, 2010
8,115
0
71
Are you dense or just can't read a graph? Any dip below refresh rate can be noticeable, I need a near constant 60fps to really enjoy a game. OC7970 stays above 60fps for 95% of the time and GTX580 is almost always below 60fps mark and yet you say that GTX580 provides smoother gameplay in deust ex? Just WOW

I'm personally attacking you. You will notice dips into the 20's much more so than you'll notice dips to 36 if your avg is isn't much higher than your min.

If you're playing at 50fps constant it will appear smooth enough, a dip to 45 fps will hardly go noticed since the difference is minor compared to what you're used to seeing.

However if you were used to seeing 80 fps, then had it drop to 20 fps you will notice this sudden change without question.

It's relative to human perception, I wouldn't expect someone who takes things personally and attacks others on a forum where we all just state our opinions to know that though. A console plays at 30 fps, seems smooth to the user, if that same user moved to a PC and played at a constant 30 fps they wouldn't notice any difference. However if that same user was then allowed to play for awhile at 60 fps, they would notice when their fps dropped to 30.
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
Are you dense or just can't read a graph? Any dip below refresh rate can be noticeable, I need a near constant 60fps to really enjoy a game. OC7970 stays above 60fps for 95% of the time and GTX580 is almost always below 60fps mark and yet you say that GTX580 provides smoother gameplay in deust ex? Just WOW



Although HD7970 (default 925MHz) produces more avg fps it has high dips when GTX580 frame rate is more constant and perhaps GTX580 can have smoother gameplay because of that.
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
What you forgot to add is that GTX580 ($430-600) is priced higher than the GTX285 (~$300) as well.
What you forgot to add is that the GTX295 was $480 and the only GTX590 on newegg is $749.

It seems to me graphic cards are overall more expensive (and the 6990 and GTX590 are hard to find).

Just to get this straight, we are talking about Launch prices.

GTX285 was launched at $400
GTX295 was launched at $500
HD5870 was launched at $379 and it was 30% faster than GTX285
GTX480 was launched at $499 and it was 40-50% faster than GTX285 and 5-10% faster than GTX295

HD6990 was launched at $699 and it was ~60-70% faster than HD6970 on avg
GTX590 was launched at $699 and it was ~50% faster than GTX580 on avg
 
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