It depends on what context! AMD's performance may look like premium based when compared to 40nm product but why would anyone think that is premium based when the 28nm competition comes into play? Especially in the context of AMD raising MSRP?
Maybe the rumored 299 dollar price-point isn't being compared to AMD but nVidia's potential future products. nVidia isn't just competing with AMD but with themselves to give their customers reasons to upgrade as well.
I'm sorry, I'm not sure what your trying to say.
A 28nm wafer costs X dollars. That cost is then spread across how ever many GPUs you can get out of it (I'm generalizing costs. I know their are some differences in what AMD pays versus NV). In general, a 300mm NV GPU will be as fast as a 300mm AMD GPU. So, for NV to make a $300 GPU that's faster than a $500 AMD GPU, AMD must be price gouging by $200 or NV has indeed made a CPU that's significantly smaller (therefore cheaper) yet faster than AMDs GPU.
I accept AMD is price gouging, but by $200? I accept NV, being more experienced at compute, can build a faster GPU per square mm, but by that much?
Again, if I'm wrong I will be more than pleased to eat my words. I'm in the market for a new GPU and this has definitely got my interest.
If its true, how could it happen?
1. AMD is price gouging (given)
2. NV has really really created a faster architecture (NV does have more compute experience).
3. AMD released a GPU that wasn't fully ready-for-prime-time but was ready-enough (see apoppin's article on ABT).
It would really have to be a combination of all three things in order to create a smack-down of that magnitude.