http://www.elitebastards.com/page.php?pageid=12863
Cliff notes:
Nvidia partnered with a company called AEG.
AEG finds enthusiasts who will hype up nvidia products and work to sway users to purchase their products when they're in a limbo on which card to buy.
These "users" are given cards (likely reference cards) for their effort.
The users main roles:
COMMUNITY RELATIONS
- Fan site development and monitoring
- FSK (Fan Site Kit)
- Community management
- Message board monitoring and response
- Strategic seeding viral assets to ensure they are spread far and wide
- Optimization and re-purposing of existing content, creative and assets
Read the B3D thread for more details and information. The compnay will contact these people via PM/Email from various message boards and see if they'll accept. Upon acceptance, they are subjected to NDA's but are allowed to create hype about the product and convince users to hold off on their purchases. They will look for people who'll post endlessly and engage in any such converstaion on message boards. The users are are not generally hardcore gamers and you'll rarely see them discuss their own game play experience. Instead, they only promote bias material from across the net or release some very high level information that creates and sustains hype and slanders the competition. The general user base are much more inclined to listen to these people since they can relate better.
http://www.beyond3d.com/forum/showthread.php?t=26199
Cliff notes:
Nvidia partnered with a company called AEG.
AEG finds enthusiasts who will hype up nvidia products and work to sway users to purchase their products when they're in a limbo on which card to buy.
These "users" are given cards (likely reference cards) for their effort.
The users main roles:
COMMUNITY RELATIONS
- Fan site development and monitoring
- FSK (Fan Site Kit)
- Community management
- Message board monitoring and response
- Strategic seeding viral assets to ensure they are spread far and wide
- Optimization and re-purposing of existing content, creative and assets
Read the B3D thread for more details and information. The compnay will contact these people via PM/Email from various message boards and see if they'll accept. Upon acceptance, they are subjected to NDA's but are allowed to create hype about the product and convince users to hold off on their purchases. They will look for people who'll post endlessly and engage in any such converstaion on message boards. The users are are not generally hardcore gamers and you'll rarely see them discuss their own game play experience. Instead, they only promote bias material from across the net or release some very high level information that creates and sustains hype and slanders the competition. The general user base are much more inclined to listen to these people since they can relate better.
http://www.beyond3d.com/forum/showthread.php?t=26199