Originally posted by: Vic
Originally posted by: CADsortaGUY
"only"? Uhhh... wrong. If a seller wants to maintain a X% profit margin(goal) and their costs increase - how the hell do you think they will meet their X% profit goal without raising prices? It matters very little whether or not they are above or below 0% profit - what matters is if they are above or below their targeted profit %.
This is nonsense. If the competitive marketplace does not support the ability of a single seller to maintain a specific profit margin goal as their costs increase (or as their competitors cut prices), then the seller cannot both meet that goal AND maintain market share. Period.
Words like undercutting and market dumping are coming to mind right now.
The fact is that competition in a rising cost environment forces sellers to narrow their profit margins.
edited nested quotes