Nvidia "Titan will be our premium product!"
Titan $1000 on 02/2013 succeed by Titan Black $1000 on 02/2014 succeed by Titan X $1000 on 03/2015
Titan Z was terrible and Nvidia should be laughed at for it, regardless - $3000 on 5/2014
So only during that short stint of Titan Black and Titan Z were two Titans marketed/promoted.
AMD "Fury will be our premium product"
Fury X $650 6/2015! And here comes Fury $550 07/2015 with Fury Nano <$550 08/2015 and Fury X2 probably ~$1000 09/2015
So in 4 months AMD created 4 pieces to the Fury name. They literally redid a shuffle of what they did from 5870 to 6970. "Our old top name is now our mid name and we got a new top name!!!!"
I don't even know the performance of Nano, so I really can't comment
I dunno, but I was thinking Fury X would be their Titan, ie their top card - I was even worried it would be >$800. Because they were chasing Nvidia at that Halo ceiling fringe card status.
Nope, just another layer on the family circus. I'm sure it isn't a bad marketing strategy, it basically resets their whole hierarchy, yet again, but looking at the slides - I realized it already feels rather watered down. But that's just me.
EDIT: My observation of most people's reaction on forums when they see someone has a Titan in their sig:
1) that person got money
2) that person is an idiot for spending all that money on that
I don't think Fury X (let alone the lower versions) will carry that response. IE, I guess I misunderstood AMD's wording for "Premium like Titan."