Sigh, me and my lack of faith in Apple.
Today was flipping tense as hell for me, I had a lot riding on the earnings this quarter, and I advised a co worker to hold through earnings, I stood to lose more than she had invested, but I was really more anxious because I tend to not give advice on investing, because I hate to think someone lost money because of me, and because I don't want to put my reputation on the line (in meatspace and here too)
I do think that unless 100 minors come forward and say SJ molested them tomorrow, that Apple will do very well this year.
The secret is that since they're so damned secretive, the stock price is easily manipulated by hedge funds who start rumors, short the stock, then bet on Apple to beat earnings and ride it back up. The price swings are so wide, it's an easy stock to make money on.
In a week or so, the rumors will start again "Apple has production yield problems with the new retina display on iPad 3" "Apple stores are actually keeping stock on the shelves this quarter and not selling out" "The Foxconn factory explosion in Bumfuck China will cripple the supply chain" "Android phones are outselling the iPhone this week at Sprint stores in cities that start with the letter "L" in their name", "The iPhone 5 makes dwarves sterile" et al...
The reality is that the cheaper Apple products like the iPad, the iPhone, iPod Touch are gateway devices that suck you into the Apple ecosystem, and if you don't want a ton of flexibility in your mobile devices, and let's face it, Jill and Joe Blow don't, and they like that their status symbol relatively simple device works like a hammer or a screwdriver works, and boy, doesn't that MacBook Pro, MacBook Air, Apple TV, Apple device look cool as hell, and doesn't it sort of work with apps I already have and damn, look at that cool case I can get for my Apple device X, and won't Harold at work be impressed with the app I just got for my Apple device all factor into Apple's success so far.
Apple can really screw the pooch too, but they've done a masterful job at what they've done so far.