What a fail of a chip. What a complete and utter letdown. Crap cooling. Losing to a stock 970 quite a bit and in reality stock 970's rarely exist. OC'd 970's beat OC'd 480's with the similar power consumption. The 4gb card(s) at $199 is a good deal, but everything besides perf/$ is crap on this chip. The 8gb isn't that much better of a deal than current 1070's, and the 1070 is two tiers ahead in performance.
I was expecting 390 1440p performance with a 115-120 watt power usage. The 390 performance figure was met (mostly), but the power usage is insane. Perf/mm2 is utter crap too. GP104 36% larger die for 85% higher performance at 1440p. Perf/w metrics match up as well, with GP104 being 80% more efficient. For those that say perf/mm2 and perf/w don't matter, you can't be further from the truth. AMD won't be able to compete in the notebook space with Polaris's last-gen efficiency and the won't be able to compete in the high end desktop space with abysmal perf/mm2 numbers. Even with an optimistic 25% perf/w improvement (a total guess) to stay within 300 watts, Vega 10 and 11 may be better off as an aborted fetus instead of just DOA like Fury X.
$199 4gb RX 480 is a good deal for those who wear headphones and happen to have a R9 280x / R9 285 / GTX770 / GTX 960 or slower card and game at 1080p. The 8gb at $230-240 is meh. SLI'd RX 480's are more expensive, slower, and consume way more power than 1 GTX 1070.
What an engineering failure. AMD better hope Nvidia's supposed limited production continues for months. HEY GUYS POLARIS IS TWICE AS BRIGHT TODAY AS IT WAS YEARS AGO.