- Nov 27, 1999
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MasterCard Unveils Ad During the Super Bowl Featuring Actor Richard Dean Anderson
Latest ?Priceless? Spot Features ?MacGyver,? Highlights Debit MasterCard
Purchase, NY, January 30, 2006 - MasterCard International today unveiled plans to air its latest ?Priceless? television execution during the broadcast of Super Bowl XL on February 5, on ABC Sports. The 30-second spot features actor Richard Dean Anderson, who starred as the lead character in the popular 1980s series ?MacGyver,? and focuses on the benefits of Debit MasterCard®. It will air during the game's fourth quarter.
Entitled ?MacGyver,? the ad finds Anderson's character in typical fashion: held hostage in a remote warehouse with time running out on a self-destructing bomb. Cleverly, MacGyver uses the purchases he had made with his Debit MasterCard card ? everyday items at a convenience store ? to free himself and escape to safety.
?While I've had offers to bring the MacGyver character back to life, MasterCard had the sense of humor I felt was needed to bring the character back,? said Anderson. ?The commercial really speaks to how oftentimes everyday items are truly 'priceless' and can serve as life savers.?
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