Excuse my ignorance, whats CC? And what is a great build for Ashe? My friend is playing her a lot, and I want to pass along an epic build from here.
I know DD direct damage, AOE area of effect, DOT damage over time but not recalling CC.
If your friend is maining Ashe or contemplating on playing her regularly, he should aim for high minion kill ratios before even inquiring about the build.
Minion waves start at 1:30, where 20 minions arrive every 1.5 minutes.
So by 10:30, there should be a total of 120 minions that come down the lane. Ideally, your friend should have a CS close to or above 100 at that point. If the farming is uninterrupted up to 20 minutes, then they should have a CS of at least 200. So we're looking for about at least an 80% creep kill ratio, if not more.
The reason why I mention this is that the build order efficacy of a carry/ranged dps type hero like Ashe is pretty majorly impacted by their ability to farm creeps.
21/0/9 on masteries. Max aspd mastery, one point in aura length extension.
9 APen marks
9 Mregen/5 seals
9 CD glyphs
3 Health quints
note: this is probably nott he best set of marks or w/e for ashe, this is just what I use because I dont have the runes.
For her skills I tend to go, E, W, W, E, W, R, Q, W, E, W, etc.. It just means I get her E for scouting/gold purposes early, but I try to max my W first since its great CC and damage. The Q is only important if you're going to gank, but Ashe is normally a defensive-type DPS carry, so I don't get it so early. of course, as with everything I'm writing now, you can change the build as you see fit (less points in E, more in Q, etc).
You should also get used to getting good at her R. Dont use it to selfishly last hit, as you are turning Ashe into a pretty shitty character if that's the case. Use it to initiate (both teams in mid, one sticks out neck too far, arrow in the face, rest of the team jumps in and kill em off), and use it to disable a particular hero in a teamfight that needs to die.
Start with: Doran's Blade, 1 health pot
If I am farming as well as can be expected with Ashe, I will proceed to go,
First trip back to town: Boots, Brutalizer (350g, 1337g)
Second trip: Boots of swiftness OR Merc treads OR Berserker greaves, and a BF sword.
Third trip: This is where my build starts to change a little. Depending on the game, I might pick up a zeal/increased attack speed bow thingie, finish my youmuu's or finish my infinity edge. Really depends on how the game feels or what might be more important. Usually, I will choose to finish the infinity edge.
The game should be over by now. But if the game drags on, I'll ideally go in order of importance:
XXX boots, infinity edge, last whisper, madred's/cleaver/bloodthirster, youmuu/phantom dancer.
If the game has serious survivability issues then I will pick up an HP crystal and/or a negatron cloak early as well, usually after the BF sword. Ashe should always have one slot devoted to a banshee's veil if the other team's AP is putting up a fight at all.
Remember that if you are doing your job you will need red buff.
edit: more advice, for laning
If the other team has a competent jungler, you can count the # of creeps they've killed in order to know how far they've jungled, at least in the beginning of the game. You'll know once they finish red buff, they'll be coming from that side to gank you. So stay on the other side. If you are suspicious about getting ganked repeatedly you _SHOULD_ buy a ward or two and use it to make sure no one is coming in from at least one side.