I got caught up in the hype of the Optimus OLED keyboard... but I quickly rescinded my excitement, when I realized a few things:
1) The entire selling point of this keyboard is the reconfigurable OLED keys... how often will you be changing the display on your key layout? Even if you were to say, load up Quake and replace WASD with up/down/left/right arrows, would you be willing to train yourself to look for up/down/left/right icons on the keys, instead of wasd?
2) No suggested price has been set or announced as of yet.
3) No keyboard manufacturer is backing this. We have not seen any working models. Personally, I would not spend what will certainly be a few hundred bucks on the first-mover device that is many times more complex than current keyboards (due to the incredible increase in the number and complexity of components that have to go into one of these things) without reassurance that a manufactuer with experience with peripherals (like Logitech) is backing this product.
4) I am wondering how it actually performs as a keyboard... great looking OLED keys, with mushy crappy keystroke action is a waste.