For the "whole" package when it comes to Mac's, they are giving you the best desl in comparison to other companies.
You're paying for the look, a pretty much flat rate for the hardware, and usually as of late the latest hardware/software that's available. Remember that when newer models come out the price on the original model barely changes, if anything.
When they bumped up the processors on the Macbook and Macbook Pro's, the prices never changed.
Apple is getting ready to(if they haven't already since this was a couple months back it was posted) move to LED screens. Prices aren't expected to change on the original models.
There are no difference in versions for OS X. Everyone gets the same package, everyone gets the full-blown with no price change. No more 5 versions of the same OS just for an extra 1-2 features. When you purchase a mac, again, you get the "whole thing".
The bitching between Mac's and PC's needs to stop somewhere really. If you wanted a decent processor, sufficient ram, decent HD space, and a strong wireless connection, but you didn't want the Apple symbol, then don't buy an Apple. Buy a Dell, or an HP, or a gateway. But when it comes down to it the prices will be almost equal across the board. Then it's just up to you to pay for the look and options given by each manufacturer. Once you get this figured out, you will pay whatever it is you have to pay to get that specific setup you want. This approach has always worked for Apple, so those complaining that the prices are too high doesn't worry Apple at all.
Same goes with the iPhone, the price sounds outrageous. But name "one" product out there that does everything the iPhone does, and has its look. There isn't one(right now), and as you can tell people are buying it no matter what. Apple finds money is no object to consumers who want something new when it comes to technology.
Looking at Dell, HP, and Gateway, they each have their own designs, different options for hardware, software, etc. Their base price starts lower than a Macbook or a Macbook Pro. OK, great, looks good on paper and obviously is cheaper than a Mac. Well, shoot, let's throw in some more options on the Dell, HP, and Gateway and see where we're at. Just about even, if not even more. Well if you want everything there is to have in the OS, you will end up paying a hefty price on the OS, and any other software you may want to use. This can easily put any other PC a couple hundred above Mac's base price on their notebooks.
I don't think there is any other company right now, that could put out a commercial for a phone showing how it works close up, and actually have you go out and buy it to do exactly what it was advertised to do. What amazes me, are those people who complain about features that the iPhone lacks. If you look real hard at what the iPhone promised to do, well sh!t they never said they would do that stuff in the first place. (yes, there is a couple of a functions that are supposed to work right now but don't, but there has been promising rumors that eventually it will). Remote wiping of your iPHone? Business people complain about that, but I don't remember reading the iPhone would have that capability in the first place. If you want that, buy something else.
I could go on and on, but I'll stop here.