Looks like a mix of Transformers, Cloverfield, Godzilla 1998, and Robot Jox and Real Steel, with a dash of Independence Day/Armageddon.
I'm really...unsure what to think. I think it looks pretty crappy, current Hollywood blockbuster type of shitty, but Del Toro makes me think there's gotta be more to it. Then again, maybe its a "pay his due" movie so that he can get something interesting greenlit. It leaves me going, he passed on the Hobbit to do this?
Also, WTF are they doing promoting it so much already? It comes out in mid-July.