...Thing is that Nvidia keeps driving the prices upwards. Typically the high-end class product hovers at the 500 USD marker. Nvidia, when they released it, drove the GTX 980 to 549 USD. The GTX 1080 now starts at 599 USD with the reference Founders Edition at a massive 699 USD. For the Founders Edition, that's pretty bad pricing if you ask me.
World prices then (suggested MSRP for Founders edition):
Serbian Dinar RSD 96,900
Czech Koruna CZK 21,400
Danish Krone DKK 6,150
Germany EUR 789
France EUR 789
British Pound GBP 619
Hungarian Forint HUF 259,850
Norwegian Krone NOK 7,599
Polish Zloty PLN 3,599
Romanian New Lei RON 3,499
Russian Rouble RUB 54,990
Indian Rupee INR 63,250
Swedish Krona SEK 7,699
Turkish Lira TRY 2,850
South African Rand ZAR 13,599
Switzerland CHF 790
UAE AED 2,850
USA USD 699
It has been an ongoing trend for a while now. And remember, this is not the enthusiast SKU, that'll be a GTX 1080 Ti / Titan like product and listen closely... the GTX 980 Ti (enthusiast class) started at 699 USD when released, the same price that Nvidia now launches their Founders Edition at. This is the conundrum and dilemma with the GeForce GTX 1080, not the performance, not the product... but the price level. So this is why I ... Keep it in mind, that's all I'm sayin'. It's all about the money money money, right... Jessie?