You need to dispute the content. Anyone can simply say they don't believe something.
Disputing the content, funny you should mention that. Let's do that. Two points. First: It seems that Mr. Huddy's stories are already being disputed. Mr. Huddy told Ryan at PCPer that TressFX was made available to NV prior to release of Tomb Raider. This was not the case. When Tomb Raider was released, TressFX had zero information available to other IHVs.
Nvidia denied that this was the case and when pressed for the truth, AMD admitted that this was false. What Huddy told PCPer about TressFX was essentially, not the truth. TressFX was not made available until well after the release of Tomb Raider. From reading up on it, it seems that Nvidia was essentially caught by surprise when it was released, because they had no access to the game and TressFX was only available to the developer. Problem? Nvidia was not allowed access to any build of Tomb Raider, had zero information on TressFX, and were essentially forced to create a performance driver on their own. Also, unlike HBAO+ in Watch Dogs, the performance penalty for using it on NV hardware was severe and on AMD hardware, not so much. Quite the different story as compared to HBAO+ in Watch Dogs which performed similarly at launch between AMD and NV.
Sound familiar? Second point: Hilbert Hagedoorn, the owner of PC review site guru3d, seemed to indicate that Huddy is an untrustworthy person. He said the following:
I've spoken with Richard Huddy many times in the past, and the one thing that stuck -- always contradict and question what this man says.
I wouldn't read into that too much but it certainly sounds like this guy is untrustworthy to me. Which wouldn't be surprising, because really, when should you ever trust a marketing mouthpiece? (never). And he already mentioned some bad information that was not true to PCPer, in fact. Maybe it was unintentional, but nevertheless, since you wanted his information disputed, it seems that has happened. And his information was incorrect. Given what AMD did with TressFX at launch, and no information for TressFX was given to anyone until SOME TIME after launch, and it had a severe performance penalty on NV at launch......, it makes the situation about Huddy's gameworks whining seem odd to say the least.
Maybe AMD should just do what they really should have done a long time ago. Cut the marketing budget, fire some people, and apply that money towards software engineering personnel. This is the problem at AMD. Too much marketing, not enough of the stuff that is important: Just shut up and get stuff done which is what NV generally does (in my view) instead of whining. The problem is AMD throws their money at marketing instead of the stuff that matters such as software engineering. If AMD had proper resources for software development, their linux drivers would not be a disaster and they would not need to use their marketing mouthpieces to skew the truth when their software guys are stretched thin. I don't see AMD's software guys whining. They're the ones doing the real work, the important work, and they're the unsung heroes. But it seems to me the entire problem is THOSE guys, the important jobs, are not getting enough money or manpower.