I respectfully disagree.
You can not use your morals and values to judge another culture.
Pretty much everyone does all of the time. Please don't suggest to me that you don't (and haven't ever done it). For example, if you check your other threads on the topics of sexism and homosexuality, you're judging others all the time, it doesn't make any difference if they're in a different country to you or not. The fact is, they obviously have different morals and values to you for there to be a difference of opinion.
Having someone from another culture look at one's own can give a unique insight.
For example, I visited a customer a couple of years ago, a foreign student going to a local university in a house full of other foreign students. While I was working on her computer, we got talking about various topics, mostly revolving around the fact that everyone in that house chews up the Internet non-stop by watching home television (ie. from their own countries) over the Internet.
I asked why they didn't just get satellite/cable and watch the foreign channels through there. She said it was because you have to pay a TV licence here (IIRC, £150 UKP / year), then the cost of the cable/satellite, then possibly the cost of extra channels that aren't included by default etc, then the problem that only one channel can be watched at a time with the basic offering (unless you set something special up in the house, and this was a house full of students).
She then expressed her amazement (in a "you seem to have suddenly sprouted an extra head" kind of way) that we actually have to pay a LICENCE to watch TV (specifically to watch broadcast TV programmes with a TV) here? I hadn't thought of it that way before, and she has a point. I have other foreign customers who aren't interested in UK TV at all and have their satellites set up differently to watch foreign channels, yet they have to pay a British TV licence under the current rules. I always looked at the TV licence as a way of paying for the BBC, (which provides a pretty damn good service IMO), as well as partial funding for the other four terrestrial channels that we get here (IIRC) without cable/satellite/freeview.