Whether the list price was $240 or $188, the new price and rebates reflect this product is old technology. It been on the market better then two years and has been a well known seller. It really been helped by the rapid growth in the DSL and Cable markets, especially by homeusers. Also computers system prices have dropped so low, a household now can purchase at least two, maybe three computers, for the cost of an old Packard-Bell.
Wireless seems to be the hot networking technology right now. It look like Linksys decision was to seriously slash the price, on the BEFSR41 to broaden it market. Linksys immediate intend was to get homeowners off the fence on subscribing to a broadband ISP with the goal that if the consumer purchased this product, then that the same consumer would buy a NIC, cable, and other items with the name Linksys on the box. The long term goal probably would be convincing a few customers who sent in the rebates to buy a BEFW11S4 and related hardware.
OD customer relation telephone numbers: 1-800-937-3600 ext. 84501 fax: 1-516-438-8756