Polaris not so bright [Hardocp]From ATI to AMD back to ATI? A Journey in Futility

[RoarTiger]

"In the simplest terms AMD has created a product that runs hotter and slower than its competition's new architecture by a potentially significant margin"

ruh roh

http://www.hardocp.com/article/2016/05/27/from_ati_to_amd_back_journey_in_futility


No need for further discussion on this topic. Locked.

-Rvenger

 

[Sweepr]

Interesting.

What HardOCP knows from sources inside and outside the company, AMD has a problem on its hands, as both these products have come up significantly short of where these were supposed to land. But that is OK for AMD, it will simply send Chris Hook out to fall on the sword and tell a story of that was the plan all along....to produce brand new parts much slower than its last high end GPUs. In the simplest terms AMD has created a product that runs hotter and slower than its competition's new architecture by a potentially significant margin. Let the internal finger-pointing begin! The NVIDIA GeForce GTX 1080 and 1070 launch was a surprise to AMD and it simply does not have a harpoon for Moby Dick this time...again. One could go as far as saying that the potential exists for another R600 moment. Now, I am sure AMD will take every step possible to mitigate this gap but the simple reality of the situation as it stands today is that AMD has a loser on its hands and are going to have to pull every trick in the book to spit-shine the turds, and the fact of the matter is pricing is how you do that. All is definitely not fine in Radeon-land these days.

 

[digitaldurandal]

AMD has stated for quite some time that this is not the performance part. It will be interesting to see reality. Unfortunately I think it is at least as likely that HardOCP is just incredibility bias. I have found this to be an ongoing slide since I started reading them about 5 or so years ago. Every review is TWIMTBP games. Last time I read a review this was nearly exclusively true.

The fact that Kyle is blasting that their new part is not as fast as Fury as if it is a surprise..

AMD is winning consoles and laptops and if Polaris wasn't pushed to the front for that reason, I would be very surprised.

When the 290 throttled at stock clocks HardOCP blasted them, did they blast Nvidia for it?

"with the delusion that RTG will be more competitive with NVIDIA" <- Pure unbiased journalism

 

[Silverforce11]

Sounds like typical mud slinging for being skipped out on.

What is this nonsense that Polaris should compete against GP104? They aren't even in the same market segment,

Do they seriously expect a small mainstream chip to run faster than GP104? That's setting a bar too high that AMD would have to pull a miracle to reach.

Imagine if Polaris 10 according to [H]'s lofty standards, 232mm2, beating GP104... it would be pwnage unseen for many generations.

 

[Ma_Deuce]

Was someone at AMD sleeping with his wife or what? This guys bias and FUD know no bounds.

 

[Krteq]

Kyle hasn't been invited to Macau Event, so he is just raging

 

[AtenRa]

http://www.hardocp.com/article/2016/05/27/from_ati_to_amd_back_journey_in_futility#.V0hK8774K3E

Let’s start with where we are currently. Full disclosure - HardOCP was not invited to this weekend’s launch in Macau as AMD PR has made a decision to no longer brief this site with the rest of the industry.

need say nothing more

 

[Krteq]

nope

 

[Silverforce11]

I mean what does he gain from this, page clicks?

If after Polaris launches and it offers great perf or bang for buck, how will [H] reconcile with this public shaming attempt?

Will they say "Oh guys, we're right, Polaris doesn't match the 1080, it's not able to compete!!"...

That's like saying the 380/X is total fail that it can't match the 970/980. /facepalm

 

[richaron]

Lul this muppet it so salty about being left out to dry.

But that is OK for AMD, it will simply send Chris Hook out to fall on the sword and tell a story of that was the plan all along....to produce brand new parts much slower than its last high end GPUs. In the simplest terms AMD has created a product that runs hotter and slower than its competition's new architecture by a potentially significant margin. Let the internal finger-pointing begin!

^ Some quality journalism about an upcoming mainstream part :thumbsup:

 

[crisium]

Talk about failing to manage expectations. As each month in 2016 has passed it has become clearer that Polaris is aimed at a lower priced market and will not compete with the GTX 1080, though I must admit if it's not within a small margin (less than 15%) of the 1070 either I will be very disappointed.

And yes, he's still clearly butt hurt that AMD shuns hit site.

 

[Qwertilot]

Umm, people, read the rest of the article. Most of it is actually about the internal politics in AMD. That has some claims in it that would be hugely significant if they were to happen.

 

[MiddleOfTheRoad]

Kyle is not a journalist -- so AMD's PR team got tired of dealing with his crap. No story here.

Everything I've seen from Polaris looks promising. It will be light years better than the current lineup. Go home Kyle, cry us a river.

 

[Silverforce11]

Talk about failing to manage expectations. As each month in 2016 has passed it has become clearer that Polaris is aimed at a lower priced market and will not compete with the GTX 1080, though I must admit if it's not within a small margin (less than 15%) of the 1070 either I will be very disappointed.

And yes, he's still clearly butt hurt that AMD shuns hit site.

I thought they were very clear when they labeled it mainstream segment.

Is it fair to expect it to compete with something potentially more than twice it's price? People who fail to understand such basics, have no right to call themselves tech journalists frankly.

If Polaris 10 comes anywhere close to the 1070, it would be a victory already. Now [H] is projecting faux-disappointment that Polaris isn't going to compete versus the $699 1080... quite sad.

 

[Head1985]

http://www.hardocp.com/article/2016/05/27/from_ati_to_amd_back_journey_in_futility#.V0hK8774K3E


Let&#8217;s start with where we are currently. Full disclosure - HardOCP was not invited to this weekend&#8217;s launch in Macau as AMD PR has made a decision to no longer brief this site with the rest of the industry.
need say nothing more

LOL

 

[Glo.]

I have never, ever came across anything like this "article".

Tech journalism at its worst, I guess.

 

[Piroko]

I had to double check that I wasn't reading an article from Charlie Demerjian, except that he usually posts these stories months before a potential launch, not two days before.

 

[Udgnim]

we'll see how things play out in a couple months

Kyle will either end up getting ridiculed or vindicated

he's definitely not going to get any freebies from AMD anytime soon though

 

[Silverforce11]

we'll see how things play out in a couple months

Kyle will either end up getting ridiculed or vindicated

he's definitely not going to get any freebies from AMD anytime soon though

How would he be vindicated? He's upset that Polaris isn't competing versus the 1080.

Anyone can say Polaris 10 won't match the 1080 and almost be 100% correct. It is out of the ordinary for that to happen.

Or are you saying RTG being bought out by Intel would vindicate him? Cos that's the rest of his tirade.

 

[Udgnim]

How would he be vindicated? He's upset that Polaris isn't competing versus the 1080.

Anyone can say Polaris 10 won't match the 1080 and almost be 100% correct. It is out of the ordinary for that to happen.

Or are you saying RTG being bought out by Intel would vindicate him? Cos that's the rest of his tirade.

I'm primarily focusing on this line

In the simplest terms AMD has created a product that runs hotter and slower than its competition's new architecture by a potentially significant margin.

will see how Polaris compares against 1070 / 1060 for price / performance

 

[crisium]

f Polaris 10 comes anywhere close to the 1070, it would be a victory already.

No, it would be expected.

I consider the 1070 to be the 660 Ti of its generation. Cut down in different ways, but both are separated from the main 104 chip by a good margin.

If it is 232nm and does not nip at the 1070's heels somewhat, it is a failure.

660 Ti 294nm cutdown
7870 212nm full


At launch 660 Ti was around 10% faster.

1070 314nm cutdown
Polaris 10 232nm(?) full

Nearly the same ratio! Basically the same. Why shouldn't full P10 be within 15%? Even if the 660 Ti was cutdown a bit more overall, I'm giving a 5% margin here - and AMD should have a very slight node advantage right? Maxwell was a large jump over Kepler, but Pascal seems to just be a revision with no real IPC improvements - this is literally a rare pause in Nvidia's continual improvements. So AMD has had 4 years to make a similar efficiency jump NV made in 2 years, since Pascal apparently is mostly 2014's Maxwell on 16 finfet.

They can still price it to be a winner. But technology wise it is weak if it's not within 15% since AMD showed "New" written over almost everything with Polaris. They cannot have the same Hawaii TFLOP efficiency, or even single digit % improvements. They surely have done something more in 4 years?

 

[Qwertilot]

Or are you saying RTG being bought out by Intel would vindicate him? Cos that's the rest of his tirade.

Wouldn't that make him a notable prophet? I mean polaris being a bit behind pascal in efficiency terms would qualify as fairly expected sort of outcome, whereas something like that?
(It doesn't sound quite like a buy out, but Intel replacing their own brand iGPU with AMD's would be a real earthquake.).

 

[zentan]

Kyle Bennett has gone out of his minds here. This piece is nothing but a stupid personal attack on Raja Koduri. Yeah,he may have got some things right from *sources* but this type of journalism is really pathetic beyond words. Shame !

 

[AtenRa]

I'm primarily focusing on this line



will see how Polaris compares against 1070 / 1060 for price / performance

Kyle knows the performance of both Polaris 10 (without being invited in the event) and for the unreleased GTX1060 already ??

 

[crashtech]

He is sure bringing the drama in this nearly content-free screed.