Polaris not so bright [Hardocp]From ATI to AMD back to ATI? A Journey in Futility

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Azix

Golden Member
Apr 18, 2014
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No they don't. They did however expect it to be a competitive low power device which was actually low power and thus low heat. Running HOTTER than the 1080/1070 is not what a low power device is suppose to do, and that is what they are currently reporting from their sources. The whole point of a targeted low power device is that you can put it in computer cases and laptops which have constraints on overall power and thermal loads. From the sounds of it though, the whole "Polaris is not targeted at high performance" is all spin, and polish attempting to make lemonade from the lemon that it turned out to be.

We will know more in a few days, but if it uses close to the amount of power and runs hotter than the 1070/1080 and isn't even as fast as a R290X, they really do have a problem. A real low power device would at least have been usable in laptops and budget desktops, but not something that draws 200+ Watts...

smaller low power chip can run hotter.

What I dont get is why people are so down on polaris. polaris 11 is low power, we know that for a fact from demonstration months ago. Polaris 10 was shown in miniITX form playing 1440p hitman at minimum 60fps. Why would things get worse?
 

trane

Member
May 26, 2016
92
1
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smaller low power chip can run hotter.

What I dont get is why people are so down on polaris. polaris 11 is low power, we know that for a fact from demonstration months ago. Polaris 10 was shown in miniITX form playing 1440p hitman at minimum 60fps. Why would things get worse?

Speaking about the P11 demo, we also know that it ran at >2x perf/W of 950 even 6 months ago.

R9 480X could match 1070, and run at 86C for $299. Yet, it would still live up to Polaris being "slower and hotter". For the rest of us, it would be a smashing deal.

Frankly, I'm not seeing how bad it can get really? At worst, 480X is 2304/1266 and will beat 390X by 10% and thus tie with Fury non-X. Or 10% slower than 1070. Even if all they did was port Hawaii to 14nm, and nothing else, it would still get there at 150W.

So, worst case is 10% slower than 1070, 10% lower perf/W, $300. Still a good deal!
 

SimianR

Senior member
Mar 10, 2011
609
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Not really, he sounds like somebody who did some actual work, talked to some industry sources, and delivered some news/commentary to his readers.

But it really doesn't read like that at all. This is the only site with rumors suggesting that Polaris is a total flop (and if this "info" is circulating within the industry, why are we only hearing it from hardOCP?) and the timing couldn't make this "article" look any worse with the event going on in Macau that HardOCP did not get invited to. If anyone else had published this article it wouldn't be as easy to dismiss, but right now it really looks like HardOCP just has a bone to pick with AMD. This isn't the first time (the whole Roy Taylor mega rant about not getting a Nano) and it probably won't be the last.
 

Azix

Golden Member
Apr 18, 2014
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What do you mean? Your most recent thread is based on an article from this website.

yeah but that post was in the same vein. he says it was refreshing to see them posting something like that. No point in you pointing it out. If he had posted something saying they were oh so great and reliable it might contradict his posts here
 

digitaldurandal

Golden Member
Dec 3, 2009
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he was so correct as videocardz posting articles with facts

he just got rumors from 2015 and 2016 sticked them together put some sauce of being hotter (when i asked him how amd managed to screw the laws of physics and logic he just didnt answer) or when i posted the video of p11 running from the demo they did with only 50 watts or or or..
the guy is a con and with moves like this he just reinforce that statement hopefully its a month till the nda expires and we will all go there and laugh at his face just like we always do

The NDA about this conference expired on the 29th. We should know some info before the 1st.. assuming people at the conference are being told anything (which *if* Kyle really has a source then they are.)
 

digitaldurandal

Golden Member
Dec 3, 2009
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Speaking about the P11 demo, we also know that it ran at >2x perf/W of 950 even 6 months ago.

R9 480X could match 1070, and run at 86C for $299. Yet, it would still live up to Polaris being "slower and hotter". For the rest of us, it would be a smashing deal.

Frankly, I'm not seeing how bad it can get really? At worst, 480X is 2304/1266 and will beat 390X by 10% and thus tie with Fury non-X. Or 10% slower than 1070. Even if all they did was port Hawaii to 14nm, and nothing else, it would still get there at 150W.

So, worst case is 10% slower than 1070, 10% lower perf/W, $300. Still a good deal!

I think all rumors point to Fury and Polaris existing together. I don't believe Polaris will match Fury. I am going to guess 5% under 390x 25% less power.
 

amenx

Diamond Member
Dec 17, 2004
4,007
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What HardOCP knows from sources inside and outside the company, AMD has a problem on its hands, as both these products have come up significantly short of where these were supposed to land. But that is OK for AMD, it will simply send Chris Hook out to fall on the sword and tell a story of that was the plan all along....to produce brand new parts much slower than its last high end GPUs. In the simplest terms AMD has created a product that runs hotter and slower than its competition's new architecture by a potentially significant margin. Let the internal finger-pointing begin! The NVIDIA GeForce GTX 1080 and 1070 launch was a surprise to AMD and it simply does not have a harpoon for Moby Dick this time...again. One could go as far as saying that the potential exists for another R600 moment. Now, I am sure AMD will take every step possible to mitigate this gap but the simple reality of the situation as it stands today is that AMD has a loser on its hands and are going to have to pull every trick in the book to spit-shine the turds, and the fact of the matter is pricing is how you do that. All is definitely not fine in Radeon-land these days.

I think what Kyle is getting at is that AMD initially had set out to create a higher tier of cards with Polaris but couldnt and therefore had to aim their sights lower. But the 'lower' was passed as what AMD had intended all along.

Regardless, if they have good margins with the final product in its respective tiers, should be a big win. But if there is a big performance gap between the top Polaris card and Vega, then what Kyle says makes perfect sense. What will AMD have to compete against the 1080/1070? Isnt Vega meant to be vs 1080ti?
 

antihelten

Golden Member
Feb 2, 2012
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The NDA about this conference expired on the 29th. We should know some info before the 1st.. assuming people at the conference are being told anything (which *if* Kyle really has a source then they are.)

The NDA expires on the 29th of June, not May. So we're still a month away from any info, unless someone decides to break the NDA.
 

airfathaaaaa

Senior member
Feb 12, 2016
692
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The NDA about this conference expired on the 29th. We should know some info before the 1st.. assuming people at the conference are being told anything (which *if* Kyle really has a source then they are.)
and just imagine the macau event

guys here is another demo of polaris as you can see from the last we did we managed to overcome and laws of physics providing you a card with less clocks
more heat and more wattage
"amd the way thermodynamics are meant to be executed"
 

Azix

Golden Member
Apr 18, 2014
1,438
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I think what Kyle is getting at is that AMD initially had set out to create a higher tier of cards with Polaris but couldnt and therefore had to aim their sights lower. But the 'lower' was passed as what AMD had intended all along.

Regardless, if they have good margins with the final product in its respective tiers, should be a big win. But if there is a big performance gap between the top Polaris card and Vega, then what Kyle says makes perfect sense. What will AMD have to compete against the 1080/1070? Isnt Vega meant to be vs 1080ti?

doesn't work like that. they made a small chip. They've been saying their plans for a good while. Their plans had to be set long before.

I dont think there is reason to question those intentions. There is no point in them going high end first because its a tiny market. For them to accidentally realize the right strategy would be pretty weird.
 

antihelten

Golden Member
Feb 2, 2012
1,764
274
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I think what Kyle is getting at is that AMD initially had set out to create a higher tier of cards with Polaris but couldnt and therefore had to aim their sights lower. But the 'lower' was passed as what AMD had intended all along.

That's bullocks. You don't design a 232mm2 GPU if you intend to compete at the high end.

So unless there is some 300+ mm2 Polaris 9 chip that we have never heard off, it is safe to say that AMD was always aiming for the midrange with Polaris.

Vega is the product aimed at the high end, and this design may very well have been delayed relative to initial plans, but if that is the case then Kyle certainly didn't make it clear that this was what he meant.
 

Headfoot

Diamond Member
Feb 28, 2008
4,444
641
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Pretty obvious why he posts things that like. It's widely known in this day and age that outrage and sensationalism get you a LOT of page hits / marketing attention. You remember the Protein World hubub? They went on record to say afterwards that the outrage ended up making ridiculous amounts of cash. http://www.businessinsider.com/prot...body-ready-campaign-backlash-2015-4?r=UK&IR=T. They seem like smart enough guys. If they aren't invited to the party they've got to keep the page hits flowing somehow. It makes sense from a purely business perspective.

We've got 5 pages of people talking about his publication and not anyone elses.
 
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amenx

Diamond Member
Dec 17, 2004
4,007
2,277
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Just wondering, what are people expectations on cards for all tiers vs Nvidias lineup? What will be vs 1070 and 1080 if Vega is vs 1080ti? Will there be an empty spot in AMDs lineup? Or will the "high end" Vega have something vs the 1080?
 

caswow

Senior member
Sep 18, 2013
525
136
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5 days and the content of this piece of editorial is forgotten. [h] beeing whiney wont be forgotten.
 

Erenhardt

Diamond Member
Dec 1, 2012
3,251
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People thinking his article is just pure hate are clearly not thinking logically.

If it turns out later Polaris is amazing product he will lose a lot of credibility and it will also make it impossible to get any AMD product samples in the future.

So from logical point of view he can only lose if it turns out to be false with nothing to gain.

It is not his first time doing this. He is already cut out of AMD samples.

He has nothing to loose.
 

sm625

Diamond Member
May 6, 2011
8,172
137
106
There is no way to spin this as anything other than a failure for AMD. Only the size and scope of the failure has yet to be determined. Every day that the 1070 is allowed to sit on the market, unanswered, is a day of lost sales for AMD. For every five 1070s that Nvidia sells, at least one of those sales will be due solely to AMDs tardiness. Most people wont spend $400 on a video card if a $300 card is only 10% slower. Surely AMD knows this. It is possible that they have that performance, but they've just been waiting for Nvidia to play their hand. But knowing AMD they are busy right now overclocking the hell out of it trying to hit the perf/$$ target set by the 1070 and are unable to do it. Or maybe I got it wrong and they already have 1070 matched, but they dont want to give too much away for free so they are waiting to see basically how much OC headroom to leave on the table.
 

Taylor18

Junior Member
Mar 21, 2015
22
0
16
dude if he wanted to do his work he should have waited for the Polaris GPUs to launch and brought them (if he was not sampled GPUs by AMD) and did a thoroughly professional and objective review without being emotional and published it. Thats his job. What the consumer wants is objective evaluation of GPU hardware from these so called tech sites. He could criticize AMD's products very well based on their performance, power, heat and noise. Instead he is writing some trash based on so called industry sources

This post is all that needs to said.

I wonder if his industry sources told him the 1080FE was an overpriced piece of garbage. LOL


Threadcrapping, baiting, flaming and trolling are not allowed. and off-topic.
Markfw900
 
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Azix

Golden Member
Apr 18, 2014
1,438
67
91
There is no way to spin this as anything other than a failure for AMD. Only the size and scope of the failure has yet to be determined. Every day that the 1070 is allowed to sit on the market, unanswered, is a day of lost sales for AMD. For every five 1070s that Nvidia sells, at least one of those sales will be due solely to AMDs tardiness. Most people wont spend $400 on a video card if a $300 card is only 10% slower. Surely AMD knows this. It is possible that they have that performance, but they've just been waiting for Nvidia to play their hand. But knowing AMD they are busy right now overclocking the hell out of it trying to hit the perf/$$ target set by the 1070 and are unable to do it. Or maybe I got it wrong and they already have 1070 matched, but they dont want to give too much away for free so they are waiting to see basically how much OC headroom to leave on the table.

if the 1070s actually come under $450. The 1080 cards so far look like $699 cards. at least the UK cards are priced similar to founders

https://www.overclockers.co.uk/search?sSearch=1080
 
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