CatMerc
Golden Member
- Jul 16, 2016
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It says HD530.RX560 is being marketed as upto 2X faster than R7 360 which is pretty decent.
The RX550 is being marketed as upto 5X faster than IGP. Which IGP is not specified. Probably HD530/630 although i doubt it. More likely to be something even slower like HD510/610?
Whatever savings they took from the new process looks like it was reinvested into a beefier stock cooler. Notice how it has two fans now and looks like a better heatsink as well (though we need someone to tear it down to see).AMD better be launching this at cheaper prices than the launch prices of the rx 480/470 then.
The leaked pricing seems too high. Its pretty low to take a rebranded chip that's cheaper to make and charge the same launch pricing of the original chip.
Every other rebrand in history has been dramatically cheaper than the original chip. To price it the same is pretty low, particularly when it is cheaper to make now and is not a new chip design.
Let's assume RX 480 wafers cost 5000$ per unit. This new process would reduce costs to 3000$ per wafer. Sounds great right?
Well, the cost per chip, assuming 200 chips per wafer, goes from 25$ to 15$. That cooler's bill of materials alone probably exceeds the original's by 10$.
The question is if they're charging the same per chip to AIB partners, which would mean fatter margins for AMD, or if they've reduced prices to AIB's, keeping the same margins.
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