I see zero logic in worrying about the exact specific name. Who cares? They can rebrand it and call it the 590 instead of 580...
Y'all do realize they can use whatever stupid naming system they want. All that matters is the performance of the actual lineup...
It could be 590 for Polaris 10, Vega lite, Vega lite x, tremendous Vega, tremendous Vega xxx
So worrying about whether the 480 is rebranded into the 580 vs 570 is one of the saddest conversations you can have showing very little actual thought into the actual products coming out
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Sorry about your depression. Trigger warning: I'm going to be discussing video card names in the thread about a video card name change.
We can look at previous rebadging examples to make a guess. Rebadges to the same "number tier" in the next generation tend to mean that generation hardly has any improvement relative to others. I don't think there's been any example of such that has seen more than 1 chip faster than last gen's flasgship.
It also weakens the brand name, as already discussed. You don't have to be a stockholder or fanboy to be annoyed at missteps such as this.
I also think it's deceitful, with full intent to trick foolish consumers. Yes, anyone who buys a 580 thinking it's a meaningful upgrade to the 470 should have done their homework. But when was the last time you could have gone from a lower number Nvidia card to a
higher number next-gen Nvidia card and not have had a meaningful upgrade? 970->1080, 780->980 Ti, 950->1060, etc. All worthy upgrades.
AMD claims to reboot the naming scheme every generation. What's next, Polaris 10 -> RX 680, but we will have 6 chips above it?
I genuinely think it's wrong to prey on consumers who dare give the company the benefit of the doubt. I call out Nvidia masquerading x04 chips as flagships, and I call out AMD on rebadging with intent to trick. Honest rebadging is just fine. I will offer my thoughts on the video card forum whenever possible.