1/4 mile aside, it's really good that Teslas are being road raced. The more they're raced, the better the cars will get, and the more aftermarket support will come. I'd not be surprised in a couple of years to see race series where Teslas are winning overall points
That's a win/win for everyone!
I totally agree that much of the hype is marketing.Heh, I wish people actually raced them. Out of god knows how many track and autocross days I’ve attended over the last few years, I’ve never seen a Tesla in attendance, and they’re pretty plentiful around here. I have seen one Taycan at an Autox. It was hilarious in two ways … first, watching the perfect, smooth and silent initial takeoff compared to everyone else’s loud, rubber burning launches. Second, looking at times for the day and realizing how insanely slow the driver was around the course compared to literally everyone else. Like +30 seconds on a 1:30ish course for a decent driver.
The acceleration specs on a Model S or Taycan are for bragging rights. No one actually cares about drag races and none or very few of the owners use the car to its potential on a closed course, though that goes for pretty much any performance car sold these days. I want people to track them so I can go head to head with my 20 year old dinosaur burner lol, but all I ever see is them putting around at 5 under the speed limit.
I totally agree that much of the hype is marketing.
To an extent, the car is selling on "cool" factor, and not necessarily practicality or value (in it's category), and marketing "speed" adds "cool" to the mix. I'm not surprised that Tesla is using it. Marketing hype? Or is it Marketing genius? Either way, it sells.
One of the big issues with Tesla going road racing is that range is dismal (at best) compared to even a supercharged Mustang. Road & Track tested a Model 3 Performance at Lime Rock and found that after 3 laps, the car went into protection mode, and could only manage more or less 45 miles on a full charge. It was designed that way. I'm certain that with time, this will be addressed but right now, it's not a great showing. This is the reason that drag racing and Time Trials are about the only racing that Tesla can currently manage a good showing (short duration and distance).
I totally agree that much of the hype is marketing.
To an extent, the car is selling on "cool" factor, and not necessarily practicality or value (in it's category), and marketing "speed" adds "cool" to the mix. I'm not surprised that Tesla is using it. Marketing hype? Or is it Marketing genius? Either way, it sells.
One of the big issues with Tesla going road racing is that range is dismal (at best) compared to even a supercharged Mustang. Road & Track tested a Model 3 Performance at Lime Rock and found that after 3 laps, the car went into protection mode, and could only manage more or less 45 miles on a full charge. It was designed that way. I'm certain that with time, this will be addressed but right now, it's not a great showing. This is the reason that drag racing and Time Trials are about the only racing that Tesla can currently manage a good showing (short duration and distance).
Back in 2011 I was at Laguna Seca for a track day and there was a session of just EVs (i think?), the Tesla factory was out there (notice the manufactures plates). No protection mode on the roadsters that I could see but probably didn't get great range
LOL I am a huge top gear fan but everything is dramatized on that show. Tesla gets telemetry from their cars and they know it didn't go under 20% state of charge.Never been to Laguna Seca, though I'd like to some day. I don't get out west all that often.
Jeremy Clarkson stated that the Tesla Roadster had poor range during the Top Gear, Tesla episode. He DID like the handling and power.
Knowing how Tesla likes to control marketing and the narrative, and given that it's a factory car, and factory driver, the car pictured above, may not have had any protection mode enabled (great advertising!). Put a "ringer" on the track, and it's good for product visibility. Many(likely most) car manufacturers do it. Major marques also fund underground racing teams and "shadow" racing teams (GM being notorious for it) to drive development and sales. Frankly, I'd be surprised is Tesla WASN'T doing it.