for us poor college students, small units like these are easy to carry over to a buddy's house to watch dvds. or when you go travel, you can plug this into your hotel tv.
why get a big bulky player when you can get the same thing for smaller?
i got a similar unit in Taiwan, and it even has dolby digital and no region coding. plays vcds, mp3s, all the good stuff. For my unit's cost of $107, it's well worth the convenience, as well as features.
it plays dvds that my pioneer dvd player doesn't want to play
if this unit were similar, then i think this is a great buy for $80 buckaroos