...You are misreading that.
AMD denies phase out.
That is completely different than discontinuing a product to a certain market.
(In other words they are discontinuing the availability to retail markets HOWEVER they are NOT stoping production and beging a phase out for a newer product (M2))
Edit: I could be wrong too...But I'm seeing this as a constant message that is being misunderstood. I believe the are doing their best to kill retail sales due to canabalization of higher margin products. HOWEVER they wish to continue to use this product for inroads into lower cost servers so they are limiting availabilty to certain trusted OEMs in the server market field. The recent announcement is an attempt to quell rumors that this is a phase out for a new product (if they let this rumor live, more people would stop buying and wait for the new product)