I don't see how wishing that everyone would go to college is being a snob. It's the opposite. A snob would say, "Only the smartest 10% should go to college."
What Obama is really doing is mouthing touchy-feely warm-and-fuzzy rhetoric that makes the sheeple feel good. Almost every (if not every) politician (and intellectual and journalist, etc.) supports increased college enrollment and more and better higher education in some sort of a way. Obama is far from unique in those regards.
Unfortunately, in reality only 10-15% of all jobs that need to be done actually require and make use of a college education. Consequently, that means that a large number of college graduates will end up underemployed-and-involuntarily-out-of-field (while harboring feelings of shame and frustration and being burdened by student loans). Of course, our "no-think" politicians, economists, and intellectuals are oblivious to that fact. They share a belief that higher education will make college-education-requiring jobs magically materialize into existence for all the college graduates. So, in their view, if we were to triple the number of engineering graduates, the number of jobs for engineers at currently prevailing wage rates would also triple.
Why do our politicians and intellectuals like to advocate more and better higher education when excess and unused higher education damages our economy***? Because the sheeple drink up the message like Kool-Aid at Jonestown. The thought of higher education and the opportunity for economic class advancement for all gives the masses warm-and-fuzzy feelings!
For politicians, free market "no think" economists, and intellectuals, it's easier to say, "Higher education will solve our economic and unemployment problems" than it is to say, "We need to address our problems with foreign outsourcing, H-1B and L-1 visas, and mass immigration." Real solutions to our problems are nasty and mean and they are not touchy-feely.
***When our society invests years of young people's lives and huge amounts of money in higher education that doesn't have any real value, it hurts our economy because it means that resources and human effort are being wasted to produce and pursue a service (excess and unneeded higher education) that has no actual economic value. Those same resources and human effort could have instead been used to produce a tangible and needed good or service that has real economic value. Furthermore, impoverished "educated indentured servants" who are burdened by student loan debt will spend less money and can't afford to buy houses. (Presumably student loan debt is contributing to the housing crisis. Instead of paying off mortgages people are paying off mortgage-sized student loans when they work jobs that don't require or make use of a higher education.)