I just snagged a C7180 (top-end consumer model) for $269 from HP's site. I do get an employee discount plan (I don't work for HP, but a partner), but there was still a $90 instant rebate on it, which brought it down to around $300 before the employee discount. I've been extremely happy with it. It was a toss-up between this and the 7410, but I wanted the better photo output and scanning (read reviews to see what I mean), and I didn't want to have to change out the inks every time I needed to print a photo. Plus, built-in wireless was a must for me, or I would have considered the high end Canon. I'm a little bummed about not having the legal-sized scanning bed and/or the ADF, but if I'm realistic about the amount I need to scan (I've lived w/o a scanner now for 3 years), I can make the sacrifice. This thing has everything and the kitchen sink, and it actually does it all well. There was a time when I wouldn't have touched an AIO with a 10-foot pole, but they've come a long way. I highly recommend it.