Project Denver

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Eckstein

Junior Member
Oct 8, 2007
22
0
0
The shift is towards not having a desktop or laptop at all, but just small smart devices. The new smart phones are powerful enough to basically do what a large % of users want from their laptops - surf the web, edit documents, update facebook. Hence many might just drop the laptop altogether - perhaps just keeping some docking port so the phone can be used with a big screen, keyboard and mouse.
Or maybe 99% of the people will realize pretty soon that they actually only need a smartphone for phone calls, crappy photos, music and maybe some eMails and thus will not any longer waste 700 Euro for browsing the web on a microscopic display once a week?
 

JFAMD

Senior member
May 16, 2009
565
0
0
There are different use cases. People who buy a full sized PC will expect PC-like funcationality (i.e. x86). People who buy smartphones and tablets expect a different type of functionality.

Nobody ever says "I can't run Excel (not the scaled down version, but the real thing with real macros) on my phone." The expectation is that it won't run and people are fine with that.

But if you bought a PC that can't run office (and MS office, not open office...) then that would be a no-starter.

I completely agree that there is a huge market for this class of product, somewhere between a smartphone and a PC.

But it will not kill the PC. It may consume some of the share, but this is not the killer product.

Considering the fact that there x86 products that can get down into a similar power envelope, AND can run x86 code, I can't see how something that is as limited as the arm device can actually get enough traction.

The incorrect assumptions that people are making:

1. An arm device will run x86 programs
2. That x86 processors couldn't meet similar power/thermal/performance ranges if the market demands this.

Having said that, I will say that if anyone could sell this, it's apple. And they already have. And apple has proven that it is all about the apps/interface and not the hardware.

This is a very complex, complicated market and an arm/nvidia product has a really tall hill to climb. This is no slam-dunk.
 

Lonyo

Lifer
Aug 10, 2002
21,939
6
81
Well, it will at least be interesting.

x86 everywhere from Intel and AMD.
ARM everywhere from some ARM partners.

Microsoft hedging their bets and supporting both so they can be fairly confident they will win whatever.
 

tokie

Golden Member
Jun 1, 2006
1,491
0
0
But it will not kill the PC. It may consume some of the share, but this is not the killer product.

Considering the fact that there x86 products that can get down into a similar power envelope, AND can run x86 code, I can't see how something that is as limited as the arm device can actually get enough traction.

The incorrect assumptions that people are making:

1. An arm device will run x86 programs
2. That x86 processors couldn't meet similar power/thermal/performance ranges if the market demands this.

I have no doubt that your firm and Intel can provide x86 processors in the type of market where these chips would permeate (i.e. low-power servers and netbooks/nettops). What makes this so exciting is the fact that we have someone trying to break into your essentially duopoly industry. This can bring nothing but benefits to consumers, since we haven't have competition outside of Intel and AMD in the traditional desktop/laptop space since the '90s (VIA has frankly given up).
 

Dark Shroud

Golden Member
Mar 26, 2010
1,576
1
0
This thread had me laughing at various points. Nvidia has a history of talking big promising the world and then under delivering. I will wait to see what happens when Nvidia shows a chip, hopefully not made with sawdust instead of silicate.

In a years time Intel will be running 22nm CPUs/APUs. AMD will have their 2nd gen APUs out to market as well and their FUSSION technology will be out in force. Lucid's Virtu technology will also be in the mix.

Who would actually use this thing? Apple & Samsung make their own chips so no phones, Ultra portables, & PMPs there. Apple OS will not run on this so that rules out Apple's laptops. Apple has openly talked about using mobile Sandy Bridge CPUs on the low end using only Intel's IGP to make them smaller & thinner with lower power usage.

Nvidia would need to convince other hardware manufactures to use this thing. But legacy business software will not run on it. So HP & Dell will have limited markets to sell it to meaning limited returns. Then there is the whole software aspect of this. Just because a version of Windows will run on it doesn't mean everything else will magically work or be ported. IF Silverlight & XNA work on this there will be a chance for it. But ARM is going to have to wait behind x64 support when it comes to Silverlight. Gaming support? PC barely get games as it is, anyone who thinks game companies are going to just port full games over to this are crazy.

This will be very high Risk and you can sure as hell bet Intel & AMD will not take it lying down. Ivy Bridge Atoms & Zacate will be small, low power, & very powerful to take the larger ARM chips head on in a number of markets starting with tablets, Ultra portables, & set top boxes.
 
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cbn

Lifer
Mar 27, 2009
12,968
221
106
Who would actually use this thing?

People using a Google OS? People not concerned with legacy support on Windows? (MS Office is basically all they do)

However, I think the success will depend on how well these chips benchmark.

A marginal improvement will not be enough.
 

Wreckage

Banned
Jul 1, 2005
5,529
0
0
But it will not kill the PC. It may consume some of the share, but this is not the killer product.
Well I don't think a PC needs to be x86 to be a PC. Microsoft has already announced Windows 8 for ARM and iOS/Chrome/Linux/Etc. could power a desktop "PC".

Considering the fact that there x86 products that can get down into a similar power envelope, AND can run x86 code, I can't see how something that is as limited as the arm device can actually get enough traction.
Exactly how "limited" would this arm chip be, if it's designed for the desktop?

The incorrect assumptions that people are making:

1. An arm device will run x86 programs
2. That x86 processors couldn't meet similar power/thermal/performance ranges if the market demands this.

Are you saying it's not possible for an ARM device to emulate x86?

Apple & Samsung make their own chips so no phones, Ultra portables, & PMPs there.

Samsung? Really?
http://www.tomsguide.com/us/samsung-nvidia-tegra-cell-phone,news-4316.html

Also the Galaxy Tab is running a Tegra chip already.
 
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cbn

Lifer
Mar 27, 2009
12,968
221
106
Anyone remember windows for alpha, windows for itanium?

Don't assume that a product like this can't be competitive in certain spaces, but the mainstream space probably won't be the place.

I was amazed when I found out that MS didn't port Office to those uarchs you mentioned.
 

beginner99

Diamond Member
Jun 2, 2009
5,223
1,598
136
Or maybe 99% of the people will realize pretty soon that they actually only need a smartphone for phone calls, crappy photos, music and maybe some eMails and thus will not any longer waste 700 Euro for browsing the web on a microscopic display once a week?

This.

The fact that I'm reading and posting on anandtech shows I'm rather interested in electronics and computers but still I have like a 4 year old "old-school" mobile. It can text, phone, and play mp3. Actually it can also do email and run opera mini but never used it. I have a full pc at work and at home and in between I'm driving, can't use mobile anyway. And if I'm somewhere else I'm probably with friends or shopping and hence no need for internet.
So yeah I don't get it especially considering the price you pay here for such contracts with mobile internet.

And the cloud, well was it you or someone else that pointed it out? even if he had full Ethernet speed up and down, that would still not be really usable for certain things. Not to mention that currently you often have a ridiculous low amount of data transfer available for free each month.

And surfing is still much more pleasant on a full blown pc. I think web page load time is the thing were you can really experience differences in cpu speed in real-life.
 

Dark Shroud

Golden Member
Mar 26, 2010
1,576
1
0
Samsung? Really?
http://www.tomsguide.com/us/samsung-nvidia-tegra-cell-phone,news-4316.html

Also the Galaxy Tab is running a Tegra chip already.

The article you linked to is from July of 2009. Did anything actually happen with that phone or was it dumped similar to the Boxee situation?

I don't know much about the Galaxy Tab. For a 7" device that doesn't surprise me. I doubt the Tegra will be used for a larger tablet if they want 1080p video or good battery life.
 

Absolution75

Senior member
Dec 3, 2007
983
3
81
Well that is nothing but wishful thinking. It takes a huge amount of resources to port a game to any platform.

Yes, from platform to platform. Not from architecture to architecture.

It really is as simple as changing a compiler switch from x86 to ARM (or IAT-64) - unless you have some specific assembly or high speed code that is specific to the architecture (aka scientific, non consumer apps).
 

dookulooku

Member
Aug 29, 2008
93
0
0
You guys need to stop denying this, but the PC has always been uncool, and nothing Intel, AMD, and Microsoft do can change that. PC is for people who don't have a life, and that's exactly why they like the PC: They stay at home all the time. People like you and me, we like the PC, we are total nerds who live in the basement of our parent's house.

Outside of our world of nerds with no life, no one gives a rat's a** about the PC. You guys sound like having a fast PC is equivalent to having a hot girl/boyfriend or a fast car.

As for apps, web sites like Facebook, E-mail, Youtube, etc. are all you really need. And those apps might actually help you have a life. If you need to use Word or Excel a lot outside of the office, you need to reconsider your priorities.

A PC doesn't help you get a life, unless you do something productive with it and make a lot of money so you can be a total baller and drive nice cars and wear fancy suits and watches, ok?
 
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Eckstein

Junior Member
Oct 8, 2007
22
0
0
Yes, from platform to platform. Not from architecture to architecture.

It really is as simple as changing a compiler switch from x86 to ARM (or IAT-64) - unless you have some specific assembly or high speed code that is specific to the architecture (aka scientific, non consumer apps).
Again, you cannot just recompile a complex application like a game for a different architecture. There are many things which are coded specifically for a CPU architecture, like cache alignment, instrinsics and so on. A game also uses many external libraries without code access which all have to be available for that platform as well.

And last but not least: there is just absolutely zero motivation to port a game to an nvidia platform in the first place because it does not provide a new market space.
 

Dribble

Platinum Member
Aug 9, 2005
2,076
611
136
Or maybe 99% of the people will realize pretty soon that they actually only need a smartphone for phone calls, crappy photos, music and maybe some eMails and thus will not any longer waste 700 Euro for browsing the web on a microscopic display once a week?

Tell that to my wife - without any pushing by me she decided she had to have a smart phone (I just made sure it was android not apple), it cost a lot less then 700 euro, and she's been raving about it ever since. If you asked her to pick whether she could have a phone or a laptop, she'd pick the phone in a heartbeat. It does what she wants, in fact it does a whole lot of stuff the laptop can't. Just wish it wasn't so easy to watch web tv on it cause that's ruining my online gaming -_-

Again, you cannot just recompile a complex application like a game for a different architecture. There are many things which are coded specifically for a CPU architecture, like cache alignment, instrinsics and so on. A game also uses many external libraries without code access which all have to be available for that platform as well.

It won't be that hard, if arm windows takes off then 3rd party companies will quickly provide versions of their libraries for it. Remember the most difficult libraries are the ones that windows provides (e.g. directX) and obviously MS will have ported them, along with visual studio to compile with and all the other software tools making everyone elses job pretty easy.

And last but not least: there is just absolutely zero motivation to port a game to an nvidia platform in the first place because it does not provide a new market space.

Remember MS is porting to arm, not nvidia so you have access to all window 8 arm powered devices. That's a potentially big market - MS obviously think so or they wouldn't be porting to it.
 

dookulooku

Member
Aug 29, 2008
93
0
0
See? Some people still living in denial and thinking the PC is all that. Given a choice between a $500 phone and $1000 laptop, most people would choice the former.

Developers are ditching the PC platform and switching to phones. Pretty soon we'll even be running all our apps from our phones. Ever heard of remote desktop or cloud computing? The real ballers who roll in money and spend 10 grand a night like it's nothing will use their phones to do all their work and stay connected, while you stay in the basement of your parent's house cutting your fingers on the CPU fan and waiting for your Mom to come down with a bucket so you can defecate (like Cartman in that South Park episode).

Seriously, the only time the PC has been remotely close to cool is when Microsoft puts so-and-so celebrities in their Windows ads.
 

Lonyo

Lifer
Aug 10, 2002
21,939
6
81
Well I don't think a PC needs to be x86 to be a PC. Microsoft has already announced Windows 8 for ARM and iOS/Chrome/Linux/Etc. could power a desktop "PC".


Exactly how "limited" would this arm chip be, if it's designed for the desktop?



Are you saying it's not possible for an ARM device to emulate x86?



Samsung? Really?
http://www.tomsguide.com/us/samsung-nvidia-tegra-cell-phone,news-4316.html

Also the Galaxy Tab is running a Tegra chip already.

That's not what the specs say. Unless NV recently purchased PowerVR and renamed Tegra.
 

JFAMD

Senior member
May 16, 2009
565
0
0
See? Some people still living in denial and thinking the PC is all that. Given a choice between a $500 phone and $1000 laptop, most people would choice the former.

Developers are ditching the PC platform and switching to phones. Pretty soon we'll even be running all our apps from our phones. Ever heard of remote desktop or cloud computing? The real ballers who roll in money and spend 10 grand a night like it's nothing will use their phones to do all their work and stay connected, while you stay in the basement of your parent's house cutting your fingers on the CPU fan and waiting for your Mom to come down with a bucket so you can defecate (like Cartman in that South Park episode).

Seriously, the only time the PC has been remotely close to cool is when Microsoft puts so-and-so celebrities in their Windows ads.

I recall all of that talk back in the 90's. Anyone remember Larry Ellison's "network computer?"

Every year people call for the death of the PC and every year the market gets larger.

That will not go on forever, but there is a distinct difference between creation and consumption devices. Smartphones, tablets and others are great at consumption (I carry one) but they will not do away with the PC because they do not have the creation capabilities.

What is happening here is these products are incremental to the market, similar to how notebooks were when they first appeared. Notebooks did not start to replace desktops until many many years later (I bought my first one in 1992 but did not make a nb my primary machine until at least 10 years later...)

Eventually this could happen, but this is not going to be a lightswitch. It has less to do with high end gaming. Type out a long document on an iphone some time and you'll see. I can use mine all night to play games, but last night when I needed to type a long email I pulled out the notebook.
 

JFAMD

Senior member
May 16, 2009
565
0
0
Oh, and my last notebook was a $500 Toshiba with 4GB, dual core and 320GB HD. Put that up against a $500 phone or a $700 ipad and re-ask the same question.
 

Nemesis 1

Lifer
Dec 30, 2006
11,366
2
0
You guys need to stop denying this, but the PC has always been uncool, and nothing Intel, AMD, and Microsoft do can change that. PC is for people who don't have a life, and that's exactly why they like the PC: They stay at home all the time. People like you and me, we like the PC, we are total nerds who live in the basement of our parent's house.

Outside of our world of nerds with no life, no one gives a rat's a** about the PC. You guys sound like having a fast PC is equivalent to having a hot girl/boyfriend or a fast car.

As for apps, web sites like Facebook, E-mail, Youtube, etc. are all you really need. And those apps might actually help you have a life. If you need to use Word or Excel a lot outside of the office, you need to reconsider your priorities.

A PC doesn't help you get a life, unless you do something productive with it and make a lot of money so you can be a total baller and drive nice cars and wear fancy suits and watches, ok?

Pure Bs, Befor I got sick. I raced stock cars and in the winter time snowmobiles were great activities. Yet I spend alot of time on PC . True I don't sleep alot never have. But the PC has changed the world for the better.
 

dookulooku

Member
Aug 29, 2008
93
0
0
Eventually this could happen, but this is not going to be a lightswitch. It has less to do with high end gaming. Type out a long document on an iphone some time and you'll see. I can use mine all night to play games, but last night when I needed to type a long email I pulled out the notebook.

In the future, you'll be accessing your PC at work remotely from your phone, which is docked so you can use you a monitor, keyboard, and mouse.
 

psoomah

Senior member
May 13, 2010
416
0
0
So this chip should be able to run Windows 8, Chrome, iOS and one would suspect Linux as well. It's amazing how fast these markets can turn around. NVIDIA could be bigger than Intel in less than a decade.

Zero chance.

Nvidia is currently scrambling and innovating just to SURVIVE the next few years.

Intel has/will have a substantial process advantage.
AMD has/will have a substantial cpu/gpu fusion experience advantage.
 
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Eckstein

Junior Member
Oct 8, 2007
22
0
0
Tell that to my wife - without any pushing by me she decided she had to have a smart phone (I just made sure it was android not apple), it cost a lot less then 700 euro, and she's been raving about it ever since. If you asked her to pick whether she could have a phone or a laptop, she'd pick the phone in a heartbeat. It does what she wants, in fact it does a whole lot of stuff the laptop can't. Just wish it wasn't so easy to watch web tv on it cause that's ruining my online gaming -_-
And soon she will realize that she is only doing this because it is so trendy and new and that she doesn't have to be so stupid to ruin her eyes and carriage for watching TV and browsing the web.

It won't be that hard, if arm windows takes off then 3rd party companies will quickly provide versions of their libraries for it. Remember the most difficult libraries are the ones that windows provides (e.g. directX) and obviously MS will have ported them, along with visual studio to compile with and all the other software tools making everyone elses job pretty easy.
And what is with the tons of libraries where you can't even get a build for a eight year old C-runtime, but which are being used by tons of software, including games?

Remember MS is porting to arm, not nvidia so you have access to all window 8 arm powered devices. That's a potentially big market - MS obviously think so or they wouldn't be porting to it.
A lot of people, including MS, completely failed to predict markets.

The x86 platform has a gigantic infrastructure of software and hardware. You still have not presented a single reason why anyone should abandon this! Because nvidia is so much better at creating CPU than Intel/AMD/IBM/Oracle/Toshiba/etc.?
 

P4man

Senior member
Aug 27, 2010
254
0
0
2 very important things that seem to be overlooked here:

1) nVidia bought an architecture license. Thats (very) different from a core license. Forget Cortex A9 and A15, those are cores designed by ARM specifically targeting handheld devices, pretty good for what they were meant to do, but no more than that.

With an architecture license, you can build a custom core thats targeting any market, a laptop, PC, server, console, supercomputer; just a core that is compatible to ARMs ISA. You dont judge x86 performance potential by looking at Atom while ignoring Beckton. Likewise, dont judge ARM performance potential by looking at Cortex, nVidia could well try and build a Beckton competitor.

2) Seems like everyone forgot nVidia is the only big player to have purchased such license recently. A few months ago, Microsoft bought an ARM architecture license as well, which can only mean they are working on a custom ARM chip as well, and not only on an ARM windows OS. That might be only for xbox, but Id wager a guess they have every intention of doing like Apple, and becoming a vertically integrated company.
 

cotak13

Member
Nov 10, 2010
129
0
0
2 very important things that seem to be overlooked here:

1) nVidia bought an architecture license. Thats (very) different from a core license. Forget Cortex A9 and A15, those are cores designed by ARM specifically targeting handheld devices, pretty good for what they were meant to do, but no more than that.

With an architecture license, you can build a custom core thats targeting any market, a laptop, PC, server, console, supercomputer; just a core that is compatible to ARMs ISA. You dont judge x86 performance potential by looking at Atom while ignoring Beckton. Likewise, dont judge ARM performance potential by looking at Cortex, nVidia could well try and build a Beckton competitor.

2) Seems like everyone forgot nVidia is the only big player to have purchased such license recently. A few months ago, Microsoft bought an ARM architecture license as well, which can only mean they are working on a custom ARM chip as well, and not only on an ARM windows OS. That might be only for xbox, but Id wager a guess they have every intention of doing like Apple, and becoming a vertically integrated company.



Ok why in the world would anyone be stupid enough to think being Apple means building your own desktop ARM cpu? Especially considering Apple doesn't do that. Which CEO is seriously thick enough to spend millions of dollars in developing an unknown when you can just buy a damn chip from Intel or AMD that works perfectly with their existing software?

Come on people the sky's not falling. Everything isn't changing yet.
 
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