It is not true that they
all suck. For instance Antec puts decent PSUs into their cases, and generally speaking so does Silverstone, Lian Li and some other companies who bundle PSUs with cases.
The thing with wattage requirements is that they are generally overstated. That is good, as one thing that makes a PSU "crappy" is the inability to put out the power they claim on the label. This is how you end up with systems running for years on a "crappy" PSU, because it really didn't need all that much power.
Take a look at
this "crappy PSU" review. While it may not be indicative of all "crappy" PSUs, it is one example. You can see by all the graphs that it actually does quite well up through test #4, resulting in the reviewer calling it a 350W PSU. Why call it "crappy?" Well, the label claims that it is a 550W PSU with a max power of 631W. Say what?
Actually, for a "crappy" PSU that one was really nice.
This one isn't as nice. Claimed 500W, but barely made it to 220W with out of spec ripple and lousy efficiency. Wow!
Compare those to
this PSU which put out every single watt that the label claimed, at great efficiency and low ripple. That is considered excellent by all measures.
Then there is
this unit which put out all claimed power, but just missed efficiency claims of 80Plus Gold. Is it "crappy?" I wouldn't consider it such, when compared with the first two I linked above.
Now take a look at
this link of power consumption. Note that this is under full load during gaming, and is for an entire computer. Also, it is measures "at the wall" meaning the load on the PSU is even lower (assuming 4/5 or 80%).
All I said above was to lay groundwork. Let's say you have a computer with a GeForce GTX 660 in it, and you have the PSU in the second link. It will probably shut off or fail under load. Thus you buy the PSU in the first link, and it works! Most people would then assume that a computer with that graphics card needed more than 500W but less than 550W, right?
Anyways, back to the top... I mentioned some companies include decent PSUs, right?
This 300W SFX PSU is what Silverstone uses in their excellent SG05 and SG06 cases, and yes you can run a system with a GTX 660 using one of these PSUs.
With other PSUs included in cases? I typically have a sliding scale in mind when it comes to what wattage they can REALLY put out. Generally speaking the lower the number, the higher the percent. What does that mean? If the label claims 250W, I will think 150w. If it claims 400W I will think 200W. If it claims 550W I will think 250W. Also, while not accurate, I will temper those numbers by weight of the PSU in question. If it feels super light in weight, I will reduce my mental wattage. If it feels heavier (and looking into the grill shows more components) I will add to my mental wattage.
Scientific? Hardly. But all that was to explain why, yes, a single GPU system which typically draws in the 250-350W range (from the wall) might run just fine with a "crappy" 750W PSU included with a case, because in reality that PSU can probably put out a decent 300W and might hit 350W on a good day.