Elixer
Lifer
- May 7, 2002
- 10,376
- 762
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Once you control the ads, (which is what brings in the $$$), then, it is game over is it not ? The ad people can dictate what they want, and under their terms. OEMs would have no choice, if they wanted to advertise something on these sites, which are part of the biggest 'tech' based ones out there.Geez, if only. That is so not the way it works. I have little over half a decade's worth of Skype chat logs of editorial/news guys ranting to me about how tough it is to get some of the OEMs to even send enough product to review. You really have to hound those guys sometimes. This gives the ad guys more leverage with the OEMs, sure, but not much for the editorial or community teams.
Plus, as a side note, the two editorial teams will still be separate, so there's no change there.
Before, it was different entities, now, it is one big umbrella.
Will this be abused ? No idea.
As for the two editorial teams being separate, maybe, maybe not. They have more freedom now to collaborate together, their is no competition wall to separate them. Will this be abused ? Only time will tell.
My main point is, it is always sad when we lose competition, we need more of it, not less.