Purch Acquires AnandTech, Dominates Tech Expert and Enthusiast Market

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NFS4

No Lifer
Oct 9, 1999
72,647
27
91
It's sad to witness the removal of DT from Anand's page
A lot of us never accessed Dailytech.com, but used to follow each and every news through AT's site.

Thanks for the kind words. DT was my life for 8 years (nearly 9). Put my blood sweat and tears into sight after working at AT for 7 doing the news.

It's a sad day indeed, but time marches on.
 

Fallen Kell

Diamond Member
Oct 9, 1999
6,063
437
126
It was nice while it lasted. At least I got over 15 years out of these forums.

The inevitable monetization of the forums will kill it. It will be a slow strangle of a death as it creeps in. No amount of smoothing over by a "community manager" can sway me away from that belief. A lot of us have been here a long time and observed the destruction of other communities. It will happen. Slowly, it will happen. There's no way around it.

Yeah, I do have to agree with that. As much lip service that is given that things are going to stay the same, that is already exactly all it is, lip service. They have already changed things with the removal of dailytech feed/links.

It isn't a good start if you ask me, and certainly doesn't help the community feel good about the purchase. One of the reasons so many of us read Anandtech was the fact that the marketing and editorial were completely different entities with no power over the other. The ad sales for the site could not influence the reviews. As a result Anandtech had no problem at all calling out manufacturers and products that had blatant bad ideas and poor support, and the community that read Anandtech was what allowed the site to have the influence to force changes and fixes to occur on those products. No major manufacturer wanted to get called out in an article on Anandtech for screwing something up, and all tried extremely hard to work with the reviewers on this site to resolve any problem that cropped up because the reviews of this site were so influential to the internet audience.

I really don't want to see what happened to the Video game press occur here on Anandtech (where revenue is based on ad sales to the very products you are reviewing with the manufacturers basically saying if you don't give us a 90% or greater on our products we won't buy any more ads on your site). Inevitably, you see everything out there get 9 stars out of 10, or 4 out of 5, even though it was really a horrible product... But I don't own the site, so my opinion doesn't matter much. I just hope they tread more gently then they already have. On the internet, communities that have taken years to grow and cultivate can collapse in just days. The community is there because things are they way they are at the site. Even a small change like the layout can be enough to make people up and leave and find somewhere else to go.
 
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SPBHM

Diamond Member
Sep 12, 2012
5,058
410
126
well, with Anand leaving for other things I think it was inevitable for the site to find new owners,

I hope the forums are left as untouched as possible, or people will start to leave.
 
Dec 30, 2004
12,554
2
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What a deal. Purch has paid a good sized sum to acquire anandtech. But they're doing it solely to invest greater resources into it and to ensure I'm informed with the latest in award winning content that includes, but is not limited to, simplified consumer reviews and ads that better tailor themselves to my needs for the sake of better enriching my fast paced technology lifestyle. Thank you Purch!!

if true, that's a good investment

edit: wait, simplified forum consumer reviews

that right there is not what we want...
 
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maddogchen

Diamond Member
Feb 17, 2004
8,905
2
76
Welcome my new Overlord....

We are the Borg. You will be assimilated. Resistance is futile
We are the Borg. You will be assimilated. Resistance is futile
We are the Borg. You will be assimilated. Resistance is futile
We are the Borg. You will be assimilated. Resistance is futile
 

LevelSea

Senior member
Jan 29, 2013
943
53
91
You guys need to be supportive, else they'll nuke the whole forum.

A complete refresh would be lulzy though. Have a vote on subforums, mods, admins, emoticons, etc.
 

SilthDraeth

Platinum Member
Oct 28, 2003
2,635
0
71
You guys are well in-hand with Perknose and esquared so I won't be stepping on any toes. I'm here to offer help and resources when asked for and when needed.

Actually no. In your position you should do some digging on the mods. Perk has a history of abuse on this forum, and it mostly fell on Deaf ears when complaints where sent to Anand.

Otherwise, welcome.





You know the rules. No mod callouts.


esquared
Anandtech Forum Director
 
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Dec 30, 2004
12,554
2
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There's no bias by the editorial team. And I've seen the items posted by the AT guys, and the same level of journalistic integrity goes into their work that has gone into Tom's.
if you could link those articles that would be great, because even as a young teenager I was able to tell Tom's was crap over a decade ago.

You are, actually, pretty spot-on there. But this is organic with pretty much any and every site out there. Churn happens, attrition happens. Tom's is definitely not the same place it was back in 1996, but neither is Anandtech

ummmm actually, yeah it is. that's why we're still around
 
Dec 30, 2004
12,554
2
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Ugh, I seriously hop from tech forum to tech forum and thought I had found my happy place with Anandtech.

Left OCforums because of the mods banning everyone and it getting pretty boring.
Left Hardforums because the mods seemed like dicks and was tired of all the 15 year olds talking about "hookers and blow"
Now Anandtech is going to possibly suck? Say it ain't so!

Maybe AlienBabelTech is where to go next?
 
Dec 30, 2004
12,554
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"Purch’s industry-leading combination of high-quality content and integrated commerce experiences makes complex buying decisions easy for more than 100 million consumers and professionals monthly. With the acquisition of AnandTech, Purch furthers its mission to simplify purchase decisions for in-market tech consumers by adding one of the most popular computer components, hardware, and mobile reviews sites to a brand portfolio that already includes category heavyweight, Tom’s Hardware."

I don't need anyone to simplify my purchase decisions at all. I only want to read how the hardware works when tested or tested against other hardware of the same like. That's it. The rest is just marketing corporate speak to influence my buying decisions. That was not the original intent of this site or Tom's.

apparently you didn't get the memo, you aren't supposed to evaluate you're supposed to consume what you're told.
 

Ruptga

Lifer
Aug 3, 2006
10,247
207
106
Why would this be a sign that the site is going downhill? Is it common for companies like Purch to say they aren't going to change anything, and then change a bunch of stuff anyway?

yes.

Oh yeah, all the freaking time. They always say "oh we don't want to step on toes or try to fix what isn't broken", but gradually changes are made and corners are cut and within 6-18 months everything's different (and usually worse).

I've seen it a few times in a few different jobs, usually the new management thinks they can compete with shithole countries (or sites, in this case) if they just cut enough corners and understaff enough departments, completely ignoring the fact that we had retained customers specifically because we didn't cut corners or sell a crap product.

I'm not really interested in hearing what the new management has to say; I'm much more interested in seeing what this place looks like this time next year.
 
Dec 30, 2004
12,554
2
76
Oh yeah, all the freaking time. They always say "oh we don't want to step on toes or try to fix what isn't broken", but gradually changes are made and corners are cut and within 6-18 months everything's different (and usually worse).

I've seen it a few times in a few different jobs, usually the new management thinks they can compete with shithole countries (or sites, in this case) if they just cut enough corners and understaff enough departments, completely ignoring the fact that we had retained customers specifically because we didn't cut corners or sell a crap product.

I'm not really interested in hearing what the new management has to say; I'm much more interested in seeing what this place looks like this time next year.
so what we need to do is find the next best review site with associated forum ASAP and make sure everyone is aware that's the next best thing. Personally, I basically got rid of everything after I found AT because it was pretty much all I needed.
 

Jaskalas

Lifer
Jun 23, 2004
33,562
7,618
136
It's our attention to AT that makes the purchase valuable. The forums are a part of that. The specter of sweeping changes must as an unappealing to them as it is to us.
 

Ruptga

Lifer
Aug 3, 2006
10,247
207
106
so what we need to do is find the next best review site with associated forum ASAP and make sure everyone is aware that's the next best thing. Personally, I basically got rid of everything after I found AT because it was pretty much all I needed.

Eh, I'm in no rush to go anywhere; I'll just wait and see. If all the posters worth talking with start migrating somewhere else I'm sure I'll notice. ATOT has changed a lot since I joined, and it did it all on its own. Some of it's worse, some of it's better, but on the whole it's still decent.
 
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