The Plextor at Dell is Retail btw. Comes with Adaptec software and nice CD-R media and CDRW media.
My bro bought a TDK 12x/10x/32x, which is rebadged Plextor (some are ricoh, but his was plextor) and along with the nice CDR medias, TDK included a CD labelling pen, which I think was a really nice touch.