Discussion Qualcomm Snapdragon Thread

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SpudLobby

Senior member
May 18, 2022
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Naa.

It's fine?
Not like M3 is that much smaller.
It’s not that — they’re like the same size. It’s just that we both know LNC power curve is going to be messy. Apple’s base M3 is still doing more like 7-9W in practice on total ST platform (contra Apple fans who think it’s like 4-5 lol), but LNL’s LNC with 4.7-4.9GHz is most likely going for 2-2.5X that where it would actually be iso-perf ST with M3.

But that’s pushed sure. At 5-10W it’ll still be great by Intel/AMD standards and more competitive.

It’s not a huge deal. What matters is battery life (idle + SKT cluster will be helpful) is good enough and balanced power modes still feel responsive. They gotta get more competitive though.
 

SpudLobby

Senior member
May 18, 2022
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They are not E cores but legit Mid cores now.
Those are synonymous in a cluster of their own these days with a wide range of implementations. Apple’s E cores have A7x IPC and can clock to upper 2GHz maybe even 3 iirc. MediaTek uses X4s as mid or upper E cores.

The important thing is that they’re still drastically more area efficient than Lion Cove (like 1/4 the size roughly but not at all 1/4 the IPC or 1/4 the perf) while offering usable background or low demand interactive performance and can pad MT. Remember your area scaling is not linear with added performance. Basically everyone now will want to do *some* kind of “E Core” even if it’s a shrunk core like 4c, just for the area gains in MT/background while keeping 1-2 or more full cores. And even shrunken 4Cs can still offers some power gains at lower voltages. But whether or not the SoC architecture and fabric can fully make good use of them in that vein (voltage planes and ring setups or lack thereof) is kind of a separate issue.

Intel’s is just weird because they target area efficiency and performance more than energy efficiency basically and especially thus far, but unlike AMD (for now) have a separate architecture for maximal gains on that front. But like it doesn’t mean it’s a bad idea (not that you said it was).
 
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poke01

Golden Member
Mar 8, 2022
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i am not that knowledgeable on Intels I/O in Lunar, what does it include?

Display controllers, TB4/PCIe and what else?
 

Joe NYC

Platinum Member
Jun 26, 2021
2,324
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No, LNL has actually usable number of display outs, twice the TBT4 roots and moar USB.
Apple mainstream tablet part limits you to 2 displays. garbage.

It's the good old PCH more or less.

But can it charge Juul without a dongle?

That's what my daughters would ask...
 

FlameTail

Diamond Member
Dec 15, 2021
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Asus unveils another Snapdragon laptop at Computex- the ProArt PZ13, in addition to to the previously unveiled Vivobook S15.

 

Doug S

Platinum Member
Feb 8, 2020
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They don't need to match Apple, they need to match the leader. It grabs the attention of the press, so it grabs consumer eye balls. A company like QC needs this perception to charge a premium for their products, a company like Microsoft needs this perception because they can't win at making the better OS.

Qualcomm doesn't need a performance lead to charge a premium. They (like Intel) believe their name alone on a product allows them to charge a premium.

Qualcomm's engineering and bean counting are always in conflict. That's true everywhere of course, but what I heard from those working on the inside in the past at least it was and probably still is more true there.

So while the architects might have a plan to beat Apple, design E cores, and so forth that doesn't necessarily mean their management is willing or able provide them all the resources they would like. Just like x86 is king at Intel and no matter what they might have claimed other architectures were always given a sort of second tier status, the same is true at Qualcomm with cellular.
 
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coercitiv

Diamond Member
Jan 24, 2014
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Qualcomm doesn't need a performance lead to charge a premium. They (like Intel) believe their name alone on a product allows them to charge a premium.
Last time they tried to enter the PC market, their name alone wasn't worth much.
 
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adroc_thurston

Diamond Member
Jul 2, 2023
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Qualcomm doesn't need a performance lead to charge a premium. They (like Intel) believe their name alone on a product allows them to charge a premium.
Yes, modem company thinks too highly of themselves.
Nothing new.
Last time they tried to enter the PC market, their name alone wasn't worth much.
They at least tried selling what they're actually good at (modems).
Went about nowhere, though.
 
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SpudLobby

Senior member
May 18, 2022
961
655
106
Qualcomm doesn't need a performance lead to charge a premium. They (like Intel) believe their name alone on a product allows them to charge a premium.

Qualcomm's engineering and bean counting are always in conflict. That's true everywhere of course, but what I heard from those working on the inside in the past at least it was and probably still is more true there.

So while the architects might have a plan to beat Apple, design E cores, and so forth that doesn't necessarily mean their management is willing or able provide them all the resources they would like. Just like x86 is king at Intel and no matter what they might have claimed other architectures were always given a sort of second tier status, the same is true at Qualcomm with cellular.
Doug I think your cynicism on this is past overdue for a change of perspective and a correction as well. They’re not charging a crazy premium for what you’re getting which is — at the lowest end — a chip with at least M1 ST for the 10C Plus, similar battery life and much more MT than M1/2 or Hawk Point and likely more than Lunar as well. Or for the others parts, the same claims except being about M2 + 10-15% on ST with MT to keep a reasonable (they’ll lose ofc but how much and which benchmark) margin with Strix and still blow out Lunar.

The battery life and responsiveness is obviously going to be the kicker and the fact that Qualcomm is actually targeting ultrabooks and shipping product to a variety of major OEMs and vendors at their target market is really underrated.

And now that they’re here I can also respond to our earlier convo about RAM (we disagreed on pricing, you suggested based on the past Qualcomm would be worse than or as bad as Apple which I said was wrong. (As as an aside, we did learn it is not on-package and that’s not needed to blow AMD and Intel out on battery life - which is also extremely predictable, most of your gains are DDR to LPDDR, — on-package is more about area).


Anyway, unlike AMD — where we didn’t see a single Zenbook 13/14 with Phoenix in North America and Lenovo was more dGPU-heavy and a QHD+ or better display available at BestBuy (a major American retailer) — Qualcomm right off the bat has these available for pre-order and shipping on launch:

1. XPS 13 with the X Elite and a 16/512 + tandem OLED panel. $1499.

2. The Inspiron Plus with an X Plus 16GB/512GB and QHD 400 nit panel. $1099 (there’s your M2/3 competitor for kids going back to school btw).

3. Lenovo Yoga with an X Elite (no boost) 7X 14 16/512 with 3K, 500 nit 90Hz OLED for $1199.

4. Samsung’s Galaxy Book Edge with a 4GHz X Elite in two display sizes, both high res OLED, — 16/512GB — ranges from $1349 to $1449.

5. And the HP Omnibook with an X Elite (3.4GHz) at 1199, which is 16/1TB and has a 2.2K 300-nit display. Not great on the display tbh, though it’s cheaper from HP. This one does suck.

The sell is really Apple-tier battery life while at least matching their competitors on performance, without the lack of choice and BS from Apple. That’s why you see everyone from YouTube normies to complete Framework neckbeards excited about it, IMO

And RE: RAM and storage: Apple’s selling M2 MacBooks for:
$1099 with 8/256. And the marginal upgrade is still + 200 for 8 more and + 200 for 256 more. And yes, they go on sale — but guess what, I guarantee you these will too, lol, be it at Best Buy or from the OEMs.


Now, Microsoft is greedy, that is true, but Qualcomm and their OEMs are not really pulling anything out of the ordinary here other than a premium for the chips.

Another case in point:




This RAM/Storage config and OLED display for $1299 would never happen from Apple, lol, and it’s better RAM and SSDs. People miss this about LPDDR and soldiered stuff: yes it’s worse than buying it on your own if you even could, but competition will force much better pricing. And that’s exactly what we see in the Android and Windows world vs Apple. It was all very predictable.

Anyway, would you rather have that base M2 MacBook or an Inspiron Plus with a similar display, twice the RAM and 33% more bandwidth, twice the storage, more MT and just barely less ST than an M2? And do you think Lunar Lake is going to be able to hit that price point without hurting Intel’s wallet? (No)


If the comarison is to AMD, I am skeptical Strix Point will hit price points like the Plus or lower Elites will and Phoenix/Hawk Point are totally outmatched on battery life or just actually having good design wins like these save Pavilion Plus at least in North America especially.


They’re actually in a fairly decent position out of the gate IMO due to a unique combo of pricing, battery life and performance, design wins that fit their target market here, and distribution channels (from Dell et. Al online and multiple OEMs to having Best Buy launches from 5-6 brands in that sweet entry premium spot).

The problem is indeed WoA teething more than anything.
 
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adroc_thurston

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Jul 2, 2023
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If the comarison is to AMD, I am skeptical Strix Point will hit price points like the Plus or lower Elites will and Phoenix/Hawk Point are totally outmatched on battery life or just actually having good design wins like these save Pavilion Plus at least in North America especially.
that's why KRK exists rofl.
 
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SpudLobby

Senior member
May 18, 2022
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that's why KRK exists rofl.
Figured this was next. We’ll see what power and battery looks like. But rofl AMD’s big issue is they blow at partnerships and distribution for ultrabooks, unless it’s gaming laptops or Asus in Asia. I thought it had improved but tbh it’s still not great!

Maybe that changes with Zen 5 but meh, I’ll believe it when I see it.
 

adroc_thurston

Diamond Member
Jul 2, 2023
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But rofl AMD’s big issue is they blow at partnerships and distribution for ultrabooks
Well they tried before with things like ThinkPad Z.
Good machines, sold badly. Basically they need more channel push for that.
Maybe that changes with Zen 5 but meh, I’ll believe it when I see it.
You've already seen just how much strix out there exists half a day before AMD keynote actual.
Things can only go up!
 

StinkyPinky

Diamond Member
Jul 6, 2002
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I wouldn't trust that costco marketing. All the other stores are selling the same model for 16GB at the same price. I suspect they screwed up the specs on their website
 

SpudLobby

Senior member
May 18, 2022
961
655
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I wouldn't trust that costco marketing. All the other stores are selling the same model for 16GB at the same price. I suspect they screwed up the specs on their website
Incorrect. It’s the PS99, 16GB is PS96 it seems, and Asus explicitly said their SKUs go up to 32GB. Costco just got the top model and at better pricing. You can check yourself.
 

SpudLobby

Senior member
May 18, 2022
961
655
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Well they tried before with things like ThinkPad Z.
Good machines, sold badly. Basically they need more channel push for that.
Agreed here. Those were good. I hope they get a Kraken win in something like a Pavilion Plus successor (which would be Omnibook now) and pull it off at major retail. That and a Slim 7 + Zenbook (NO DGPU FFS) with it or Strix.
You've already seen just how much strix out there exists half a day before AMD keynote actual.
Things can only go up!
I do buy it will be better than Phoenix by a mile, yes. It’s going to be good. Timing and specifics are key though (e.g. by country and other vendor channels).

When is Krk coming?
 

adroc_thurston

Diamond Member
Jul 2, 2023
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That and a Slim 7 + Zenbook (NO DGPU FFS) with it or Strix.
You just know ASUS gonna stick a 35W chopped green abortion in there to make people suffer just that extra bit. In usable DRAM capacity SKUs at least.
When is Krk coming?
CES'25 is where they dump the rest of the lineup (your fire ranges and halos and krakens yaddayadda).
 

eek2121

Diamond Member
Aug 2, 2005
3,045
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Doug I think your cynicism on this is past overdue for a change of perspective and a correction as well. They’re not charging a crazy premium for what you’re getting which is — at the lowest end — a chip with at least M1 ST for the 10C Plus, similar battery life and much more MT than M1/2 or Hawk Point and likely more than Lunar as well. Or for the others parts, the same claims except being about M2 + 10-15% on ST with MT to keep a reasonable (they’ll lose ofc but how much and which benchmark) margin with Strix and still blow out Lunar.

The battery life and responsiveness is obviously going to be the kicker and the fact that Qualcomm is actually targeting ultrabooks and shipping product to a variety of major OEMs and vendors at their target market is really underrated.

And now that they’re here I can also respond to our earlier convo about RAM (we disagreed on pricing, you suggested based on the past Qualcomm would be worse than or as bad as Apple which I said was wrong. (As as an aside, we did learn it is not on-package and that’s not needed to blow AMD and Intel out on battery life - which is also extremely predictable, most of your gains are DDR to LPDDR, — on-package is more about area).


Anyway, unlike AMD — where we didn’t see a single Zenbook 13/14 with Phoenix in North America and Lenovo was more dGPU-heavy and a QHD+ or better display available at BestBuy (a major American retailer) — Qualcomm right off the bat has these available for pre-order and shipping on launch:

1. XPS 13 with the X Elite and a 16/512 + tandem OLED panel. $1499.

2. The Inspiron Plus with an X Plus 16GB/512GB and QHD 400 nit panel. $1099 (there’s your M2/3 competitor for kids going back to school btw).

3. Lenovo Yoga with an X Elite (no boost) 7X 14 16/512 with 3K, 500 nit 90Hz OLED for $1199.

4. Samsung’s Galaxy Book Edge with a 4GHz X Elite in two display sizes, both high res OLED, — 16/512GB — ranges from $1349 to $1449.

5. And the HP Omnibook with an X Elite (3.4GHz) at 1199, which is 16/1TB and has a 2.2K 300-nit display. Not great on the display tbh, though it’s cheaper from HP. This one does suck.

The sell is really Apple-tier battery life while at least matching their competitors on performance, without the lack of choice and BS from Apple. That’s why you see everyone from YouTube normies to complete Framework neckbeards excited about it, IMO

And RE: RAM and storage: Apple’s selling M2 MacBooks for:
$1099 with 8/256. And the marginal upgrade is still + 200 for 8 more and + 200 for 256 more. And yes, they go on sale — but guess what, I guarantee you these will too, lol, be it at Best Buy or from the OEMs.


Now, Microsoft is greedy, that is true, but Qualcomm and their OEMs are not really pulling anything out of the ordinary here other than a premium for the chips.

Another case in point:

View attachment 100258


This RAM/Storage config and OLED display for $1299 would never happen from Apple, lol, and it’s better RAM and SSDs. People miss this about LPDDR and soldiered stuff: yes it’s worse than buying it on your own if you even could, but competition will force much better pricing. And that’s exactly what we see in the Android and Windows world vs Apple. It was all very predictable.

Anyway, would you rather have that base M2 MacBook or an Inspiron Plus with a similar display, twice the RAM and 33% more bandwidth, twice the storage, more MT and just barely less ST than an M2? And do you think Lunar Lake is going to be able to hit that price point without hurting Intel’s wallet? (No)


If the comarison is to AMD, I am skeptical Strix Point will hit price points like the Plus or lower Elites will and Phoenix/Hawk Point are totally outmatched on battery life or just actually having good design wins like these save Pavilion Plus at least in North America especially.


They’re actually in a fairly decent position out of the gate IMO due to a unique combo of pricing, battery life and performance, design wins that fit their target market here, and distribution channels (from Dell et. Al online and multiple OEMs to having Best Buy launches from 5-6 brands in that sweet entry premium spot).

The problem is indeed WoA teething more than anything.
You know what my mom always told me?

Don’t count your chickens before they hatch.
 
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