90+% of WoA interest has little to do with Apple Silicon Macs emulating it or even running it in a bootcamp mode IF they even rebuilt the Metal for Windows or adapted DX12 for their GPUs which is not happening, ergo emulation only.
The interest is about having something similar to Apple’s chips in principle — AKA, *better* than what AMD and Intel can give us. Most won’t even consider macOS or Apple’s marginal pricing anyways, it’s a separate market of customers mostly, so it’s not about competing with Apple so much as doing what they do in architectural focus, but for the Windows market which has no such thing.
Qualcomm could ruin that by charging too much, but it doesn’t change that the directional effect of having multiple vendors for chips is going to be more reasonable pricing. You see this in Dell’s SSD or LPDDR5 prices vs Apple’s — Apple is in their own world. This is also why many won’t buy what they have but would buy a better Windows laptop.
WOA for Macs doesn’t mean a thing.