Compatibility is key, price is key. Right now I doubt compatibility is good enough for either companies buying these or anybody but the most basic users. he issue with the later is they don't care about performance but price and from what we have heard about QQ being very inflexible in regard to the power management IP making things more expensive than needed, the will not at all be able to compete with budget x86 offerings. You can get a convertible AMD/intel base laptop with 32 ram and 1 tb ssd for like $900. The iGPU in these is overpowered already for 95% of use-cases.
Let's wait for metero-lake that is going in the right direction and will be the competitor of this part.
I didn't say it was going to happen overnight. I said x86 will stay on top for a few more years.
But you don't start preparing for the future, by waiting for the future to show up and bite you.
Once ARM is on a more even footing on Windows, there are potentially many more competitors. Right now it's largely a Duopoly for Windows CPUs. But when ARM takes off for Windows, that can expand to include Qualcomm, NVidia, Samsung, on the high end. While MediaTek and smaller players will gobble up the low end with lower margin parts.
It's going to be a much more brutal landscape for the former Duopoly members.