Get used to it. Its here to stay for all brands because the new technology enables it.
When the non reference non blower cards arive they will have more cooling power. But that power is best used to lower the acoustics than to lower the temp.
Because it simply doesnt matter those cards run at 95degrees. Its normal operating temperature for them.
The industry trend is towards smaller enclosures and more efficient components. It would appear that almost everyone is heading in this direction except AMD (Exhibit A: 220W FX-9590, Exhibit B: 290x). One of the real advantages of the Titan is that you can use it in small form factor PC's. Which again SFF is quite popular for LAN boxes. Who wants to lug around a full tower case? There's absolutely no way you would want a 290x in a small form factor case even if it could physically fit. It's complete malarkey to claim everyone is going to be doing this. Remember the GTX 470? Nvidia hasn't repeated that mistake in 3 years, why would they suddenly reverse course after the public beating they took over that release?