Just assuming that the expected price of $650 for the 290x is accurate, do timelines matter if it offers the same performance as the current $1000 card? Isn't that how most technology works? Insanely expensive (think large screen LCD TVs a decade ago) at the initial offering and then lowered as the manufacturing process matures.
The fact is I can not - or perhaps choose not to - spend $1000 on a video card. Even $650 is beyond what I spend on cards. But if AMD can reduce the price of a performance tier by 35%, that's a huge win in my book.
I'll just say this on a general basis, not specific. The 290X all hinges on price. Channel pricing seems to indicate sub 600$ pricing, which would be most excellent. This will not, however, stop NV diehards from taking a dump on the 290X with the most silly arguments possible. It's just how fanboyism works. 600$ matches 1000$ card and OC's very well on air? That = NV diehard argument "it's too little too late blah blah blah" You see this type of fanboy-ism in the CPU forum every day too, it's actually pretty hilarious there. Unfortunately, there really isn't any competition in the CPU realm since AMD is just getting smacked around, there's nothing good objectively to be stated about AMD CPUs ever. But it's a different story with GPUs. They're competitive in GPUs. So I think it's going to be a good card IF THE PRICE IS RIGHT.
If the card costs 700$, though, I would also be negative about it. But 600$? And it overclocks well on air with good OC headroom? Don't expect the live or die for NV fans to say anything good, but I think that will be a heck of a card. You can't really say anything bad about such a card trading blows with the Titan, can OC well on air, and is priced much lower (preferably less than 600$), but those other guys...will find bad things to say. As I said, such is how fanboy-ism works. I'm saying this because...I guess I don't understand it.
If it's priced right, as in, LESS THAN THE GTX 780, I don't see anything to complain about.
Needless to say, i'm most interested in seeing all of the final benchmarks. I hope the 290X does well, because everyone benefits if so regardless of which brand they like. Here's what it boils down to IMHO:
Scenario A: 290X = 550-600$? Heck of a card for a good price. Especially if it OC's well in air.
Scenario B: 290X = 700$+? Excuse me while I laugh, and let's all sit back and wait a month for AMD to be forced to do price cuts because it isn't selling. Really, 700$+ will just steer most consumers to pre-overclocked GTX 780 cards. 700$+ would be a truly stupid move from AMD, and I would join many in snubbing them if they do this. This is also aside from the fact that AMD isn't on NV's level in terms of software just yet, which in my eyes prevents AMD from pricing with NV premiums. 700$+ is just a no go for the 290X, period.