Actually that's a great idea:
1. register a domain name for $10, host it on some cheap hosting for a month ($10? maybe less)
2. "come up" with some benchmarks of a very hotly anticipated piece of video hardware.
3. surround said benchmarks with every possible ad scheme you can find
4. post the url to one or two smaller videogame/computer enthusiast websites, and wait for it to trickle 'up' to all the big sites, such as anandtech; remember, there's literally dozens of these enthusiast sites, all with plenty of people who will click on anything related to nv/ati products that haven't been released yet.
5. watch the hit-frenzy and the ad dollars roll in.
$20 investment, plus whatever your time is in "coming up" with benchmarks and gathering advertising. The best part is, even with the obvious glaring hints of illegitimacy being noted by some astute observers, it would be too late to stop the ball from rolling--the damage is done and the word is out (and by including it on the front page of anandtech just guarantees an absurd number of hits).
Maybe i'll do it a few months before the K8L comes out. AMD/Intel 'rumors' are about the only thing that could generate more hits than nv/ati cards; given how much is riding on the K8L for AMD, whatever site brings any information about it, real or not, will have to have some hefty bandwidth to support the huge number of hits it'll get. I wish I had come up with this. Pretty shrewd
Cynical? Always :]
PS: I'm waiting for this to hit slashdot, and i'm fairly certain it will Best part is, the person who's running this website doesn't have to do any of the word of mouth stuff--the community is so starved for information (or has nothing better to do with their time) that they'll tell everyone they know, post it to every forum they frequent, and even suggest it to the editors of slashdot, digg and what have you.