Regardless of Maxwells more efficient graphics architecture, the GeForce GTX 980 suffers a 33% drop in peak memory bandwidth compared to the GeForce GTX 780 Ti. Nvidia mitigates this deficit by implementing an improved memory compression scheme. GM204 sports an improved third-generation delta color compression mode that provides more options to the hardware. Using 8x8 blocks of 64 pixels, compression analysis is performed on 2x4 blocks in order to achieve the best compression possible in 8:1, 4:1, and 2:1 steps. If 2:1 compression isn't doable, that block isn't compressed. Successfully compressed blocks save even more bandwidth every time the memory is read. Nvidia claims that this increases effective memory bandwidth from 224 GB/s to approximately 300 GB/s compared to the GeForce GTX 680 Kepler-class cards. We'll see if this is enough to allow GeForce GTX 980 to stay competitive with the formidable GeForce GTX 780 Ti.