I still think you're obfuscating facts. With Kepler GPUs, the boost you get in games is always, generally speaking, way higher than advertised boost. My GPU has an advertised boost of 1020mhz. In games it shoots past 1100mhz. It may dynamically adjust downwards from there, but it is ALWAYS above the advertised boost. Again, if you use your ingame overlay you would be well aware of this - i'm sure that your GPU, as well, boosts well above advertised. It may dynamically adjust downwards from there but it will always be above the advertised boost. Which is good for performance, obviously.
I have never, ever seen my Kepler GPUs go below advertised boost speeds. And I use the overlay in all of my games. What DOES happen is the boost from the get-go of launching a 3d application is way higher than what your GPU advertises. I'm sure other Kepler users here can collaborate that fact.
The point here, no offense, I think you're flat out wrong when stating the 280X is slower than the 7970GE. It should be a very slight smidgen faster. The speed increase over the 7970 will be unimpressive for sure, but nonetheless it will be faster in actual games. That is, unless sushiwarrior is correct in that AMD dramatically changed their version of Boost. We'll see tomorrow if he has good information or not - I have strong doubts on that, but we'll see.