Well, actually thats pretty true, when it comes to overclock, don't cheap out. But what you might not know is that actually AsRock gained its name from overclocking, they build the best overclocking boards around and yes even compete with asus.
I wouldn't contend that in any way. The brand and the organization behind it was a spin-off of ASUS, as I remember or correct me.
Back in maybe 2013 or early 2014, I needed a Z77 motherboard. The only new-from-the-factory I could find at Egg was the AsRock Z77 Extreme 3 or something similar to that -- a $130 board. I was going to get a chance to try one.
For some reason I can't fathom, I had been spending a lot of time with soldering iron under a magnifier, and I had some question about a visual defect -- lack of gold on a contact -- on a new i7-2700K retail. So I was using my magnifier again with that. The contact was either part of several that were ground, or it was just a dead and unused contact.
So when the AsRock board arrived new in shrink-wrap, I took a look at the socket with a magnifier. Something had really gone wrong with the machine which fits those socket-pin-springs to their mounting holes in the socket. There were pins coming out of the socket in places other than the pinout-holes. there was a bent spring-pin. It was a disaster, and I was not even going to try it with a processor and RAM to see if my eyes were deceiving me. I just wrapped it up and RMA'd it for refund.
That doesn't speak to what you could expect from an AsRock board -- I couldn't find something like that described in customer-reviews, which I otherwise thought were at least fair and more towards good. But I took my search for either a Gen-3-capable Z68 board or another Z77. I made a good discovery at Ascendtech.com's store-front, and found the Gen3 version of my P8Z68-V-Pro. All BIOS updated, tested, refurbed as necessary and ready-to-go for ~$80. It may be that the board was surplus-new and not corporate-IT-recycled.
I know AsRock has come up since those boards first appeared. I should look at some specs on their latest Z170 or Z270 and scan the product web-page -- to update my opinions and disappointments.