? - retail markup %

[Snuffaluffaguss]

Just wondering what the average retail markup is on tv, speakers, dvd players, etc...
I tried to google, but all the crap was about used cars, thanks in advance.

 

[Deeko]

Depends on what.

Very high on most audio equipment, especially speakers. TV's is about 25% or so. Stuff like DVD players are not very high.

 

[FleshLight]

10-200%, especially on car audio and speakers

 

[Freejack2]

I'm told the highest markup on anything is pianos with something like a 2000% markup. As for electronics Deeko probably has it right. Computers don't tend to have a lot of markup suprisingly.

 

[Deeko]

Computers are extremely low. Under 5%.

 

[RaiderJ]

I got an $800 Yamaha reciever for $550 (that being 10% above dealer cost). So I guess that's a pretty good markup there.

 

[ArmchairAthlete]

Cables = 50000%

 

[phreakah]

Originally posted by: ArmchairAthlete
Cables = 50000%

yup.. when i worked at compusa the cost for employees on a usb cable was les than a dollar.. retail was usually about 10+

and there was this laptop keyboard splitter so you can have ps2 mouse and kb on the laptop.. cost was about $3 and retail was over $50 :Q

 

[EvilYoda]

Well, Monster's typically 100 points, whereas your hardware (receiver, DVD players and whatnot) will be around 35-40. Speaker are probably 40-50, but it really depends on the company, as some of the lower-end lines actually have higher markup.

 

[esun]

Originally posted by: ArmchairAthlete
Cables = 50000%

Absolutely. I went to Microcenter for a USB 2.0 hub. Easy, 4-port, $10, no problem (funny thing was it was the only hub without the price marked, even though I checked online and knew they had a $10 hub--the $25-$60 ones were all marked, just not the cheap one).

So, I go hunting for a USB 2.0 cable because I want something a little longer than what's provided. The cheapest one they had, 3', was $15. I don't bother buying one and live with the short cord. Then I go to Costco to buy my mini-fridge for college, and whaddya know, there is a 4-pack of USB 2.0 cables (2 6' devices cables, 1 6' extension cable, 1 other cable I don't remember, maybe 3' device cable) for $7. Needless to say I bought it.

 

[Rob9874]

I worked at Circuit City, and we saw the profit margin on every item we sold (and were required to maintain a certain margin percentage in our sales). I worked in the audio/video department. The margins people are quoting are way too high. For stereos, dvd players, tvs, etc, margins ranged from negative to 25% on average. The higher end items had a greater margin. The cheaper items had hardly any margin at all. Speakers had the highest margin, and were as high as 50% on the high end ones, but sales on cheap speakers were often below cost. Accessories have like a 75% markup.

Our sales screen showed margin in 2 digits. For negative margins, it would show -5 or -8. For negative margins greater than 9%, showed **, as there are only 2 digits available. So we were NEVER to sell "double asterix" items. That could be anything from -10% or higher, and could kill your margin for the day.

I remember this one time, we had some cheap Pioneer speakers on sale for $29.99 each. They were ** margin. Some guy asked what price I would give him if he paid cash. I said, "$29.99". Like I care how he pays, and like I have the ability to change the price. Do you go to the grocery store and ask what the best price they'll offer on a gallon of milk?

 

[imported_Mike]

Originally posted by: Rob9874
I worked at Circuit City, and we saw the profit margin on every item we sold (and were required to maintain a certain margin percentage in our sales). I worked in the audio/video department. The margins people are quoting are way too high. For stereos, dvd players, tvs, etc, margins ranged from negative to 25% on average. The higher end items had a greater margin. The cheaper items had hardly any margin at all. Speakers had the highest margin, and were as high as 50% on the high end ones, but sales on cheap speakers were often below cost. Accessories have like a 75% markup.

Our sales screen showed margin in 2 digits. For negative margins, it would show -5 or -8. For negative margins greater than 9%, showed **, as there are only 2 digits available. So we were NEVER to sell "double asterix" items. That could be anything from -10% or higher, and could kill your margin for the day.

I remember this one time, we had some cheap Pioneer speakers on sale for $29.99 each. They were ** margin. Some guy asked what price I would give him if he paid cash. I said, "$29.99". Like I care how he pays, and like I have the ability to change the price. Do you go to the grocery store and ask what the best price they'll offer on a gallon of milk?

Ya, I hate people that expect a discount b/c they are paying with cash or buying more than one. Had this one guy that wanted 7 pcs for his office and demanded a discount. As he wasn't getting anything extra I told him there was no way we could go any lower.

 

[pkananen]

used to work at compusa.
computers: less than 5
Laptops: about 8
Digicams and pdas: usually 15 to 20
software: usually 20
hardware (Drives etc): 15 to 25
accessories: 100+

 

[wetcat007]

Originally posted by: Deeko
Computers are extremely low. Under 5%.

5% on most, high end ones $2000+ come out more like 7ish

 

[Zebo]

I hope nothing that way I know I'm getting a good deal.

 

[Snuffaluffaguss]

thanks for the info

 

[imported_Mike]

Originally posted by: Snuffaluffaguss
thanks for the info

what are you buying?

 

[Deeko]

Originally posted by: wetcat007
<blockquote>quote:
<hr><i>Originally posted by: <b>Deeko</b></i>
Computers are extremely low. Under 5%.<hr></blockquote>

5% on most, high end ones $2000+ come out more like 7ish

I also worked at Circuit City. Computers, on average, were something like 3.6%. Sony's were higher, emachines were lower, but that was the average.

 

[gyromind]

Yeah, I saw a 2' crossover cable at a computer store yesterday selling for $15. I could make 100 of them for that price, probably more.

 

[imported_Phil]

Over here in the UK, the markup in PCWorld (large UK computer chain) was between 4% and 5% for PCs &amp; monitors. Printers are marked up a lot. For example, Epson Stylus C42+ (crappy printer for home users) sold for around £35 ($80). They bought them in at £5 each, around $12.
Peripherals and cables, as well as ink cartridges, are another money-maker. Our Belkin rep told us that they make the USB cables for 40p, and PCWorld bought them at 65p. They then sold them at £15 each. That's about $35.

 

[Snuffaluffaguss]

I'm not buying anything, I just have a possible job opportunity with a company, not circuit city or best buy, but a well known name, and as a benefit, they offer employees a discount based on their cost for the product. I was just wondering how munch of a discount I would be getting.

 

[mugs]

Originally posted by: Rob9874

I remember this one time, we had some cheap Pioneer speakers on sale for $29.99 each. They were ** margin. Some guy asked what price I would give him if he paid cash. I said, "$29.99". Like I care how he pays, and like I have the ability to change the price. Do you go to the grocery store and ask what the best price they'll offer on a gallon of milk?

Wow, that's pathetic... not only trying to haggle on a $29.99 speaker, but by offering to pay CASH?!

 

[Tom]

in the world economy everything costs .05-$5 at most to pruduce. so for example a car has

$20000-$5=$19995 markup.

 

[CrazyDe1]

Originally posted by: RaiderJ
I got an $800 Yamaha reciever for $550 (that being 10% above dealer cost). So I guess that's a pretty good markup there.

Yamaha has a lot of artificial things in place to keep their prices high and the retail prices stagnant.

 

[Dulanic]

Overall most retail stores across EVERYTHING shoot for about a 20-25% margin.